PLM, Smart Products and Internet of Things

January 12, 2012

In my view, the power of the internet is going much beyond current horizons. Back in 2009 I published my first post – PLM and Internet of things. The idea I discussed, in a nutshell, was about how product lifecycle management can cross the borders between physical and virtual objects. That was my conclusion almost 3 years ago:

All physical objects surrounding us designed and manufacturing with a certain level of PLM system involvement. Different manufacturing companies have various levels of PLM deployment, but most of them have CAD to create digital models, they track data about what they were engineering and manufacturing. Since we take more and more environmental responsibilities, we need to track what we designed in real life. This is where I see “the internet of things” are finally connecting. I think RFID technologies is only beginning in the whole story of connected virtual and physical devices.

Now, let’s make fast forward in 2012. The internet is getting into our life in much broader ways. So-called post PC era with the huge amount of mobile devices set a new perspective of what role Internet can play in our life. Internet provides today a global net foundation for things to stay connected. I’d be calling them “smart objects”. Google self-driving car is maybe too sophisticated… However, what about products that will be able to control our different behaviors, informing us about various things and so forth.

A very interesting article was published by the end of the year in NYT – The Internet Gets Physical. It talks about how everything in our life gets connected. What is very impressive is that all “physical things” in our life are designer by engineers using CAD and PLM systems today. Product lifecycle can become a centerpiece of the connection between virtual and physical life. Here is my favorite quote from NYT article:

“We’re going to put the digital ‘smarts’ into everything,” said Edward D. Lazowska, a computer scientist at the University of Washington. These abundant smart devices, Dr. Lazowska added, will “interact intelligently with people and with the physical world.”The role of sensors — once costly and clunky, now inexpensive and tiny — was described this month in an essay in The New York Times by Larry Smarr, founding director of the California Institute for Telecommunications and Information Technology; he said the ultimate goal was “the sensor-aware planetary computer.”

I’ve been watching a video introducing product called Twine (btw, the similarity with my plmtwine.com domain is purely occasional). This product is a very interesting step into converting products in our life into “smart products”. Remember, few months ago, I posted about Toyota tweeting cars? Here is the thing – using Twine you are able to make many products in your house to tweet, but not only…

What is my conclusion? The ability to control object behaviors in real life becomes more important for manufacturing companies. To have an ability to collect this information and convert it into a meaningful output leading manufacturing companies towards specific product decisions can be a trend and interesting business opportunity. Just my thoughts…

Best, Oleg

picture courtesy of NYT Internet Gets Social article


How to Virtualize PLM?

March 10, 2011

Virtualization becomes an important piece of modern technological solutions. The time of physical servers is over. Businesses are actively seeking how to optimize the IT and backend deployment. As part of these activities, businesses are starting to rely on the ability to virtualize enterprise servers into scalable physical server machines. Another aspect of virtualization are actually coming from the side of "cloud based technologies". Companies like Amazon and Racksapce are focusing on how to provide expandable (elastic) cloud based solution. Good examples here are Amazon EC2 or Rackspace Cloud. However, does it really as simple as it sounds?

I read few articles related to the topic of SQL Server and virtualization. In 2011 SQL Server Market Trending toward cloud virtualization and Are SQL Server BI systems compatible with virtualization? There are some interesting and controversial points made by these articles. Microsoft is trying to play with SQL Azure version to drive their cloud business forward. At the same time, SQL BI tools can provide some important business value propositions for customers to buy them. However, multiple front-end and back-end tools provided by Microsoft, in my view, can introduce some portfolio and end-user acceptance problem. Another part of conversation was about technologies and solution architecture for SQL Server, BI and cloud. The resource sharing which made possible by leveraging virtualization may have some limitation when it comes to SQL, BI and similar application.

These two articles made me think about what will be the next technological steps PLM companies will be taking. PDM/PLM business spent last 15-20 years working on databases. The fundamental PLM believes in database singularity and establishment of a "single point of truth" will face a future challenge with growing introduction of cloud, virtualization and distributed technologies. It will be interesting to see what path PLM companies will be taking in order to move their solutions to cloud? Dassault is making sound statements about Enovia V6 cloud compatibility. Aras (enterprise open source PLM) just announced their cloud availability. In my view, Windchill and Teamcenters are not playing a strong game in building of cloud future and more focused on how to solve enterprise data challenges. I can see them investing in the future "private cloud" technologies and trying to virtualize their current solutions.

What is my conclusion? Virtualization is the name of the future technological change. To build efficient and scalable solutions that can be virtualized to the big enterprise data scale is a future challenge for PLM businesses. I’d like to learn more about how PLM SQL backbones will be transformed and virtualized using future cloud technologies.

Just my thoughts…
Best,Oleg


PLM, RFID, RuBee, Virtual and Real

June 4, 2010

I was thinking about RFID technology and how it can impact the development of future PLM software. One of the problems I can see in design and manufacturing is a missing link and information about product’s life after they leave manufacturing shop. There is almost no reliable way to monitor products in a real life. Try to answer on the following questions that can sound crazy today: How your product was transported? What was an air temperature in a storage facility? What condition car or plan or whatever else experienced before it was broken? You can think about many interesting questions. Is it real to answer on them?

RFID and RuBee

From Wikipedia: Radio-frequency identification (RFID) is the use of an object (typically referred to as an RFID tag) applied to or incorporated into a product, animal, or person for identification and tracking using radio waves. Some tags can be read from several meters away and beyond the line of sight of the reader.

This is a new way to identify everything, by adding a tag (physical device) to everything. Such tags can be very small and provide a way to track them using special screening devices. The RFID type of the devices was designed with a passive behavior. The new promising technology called RuBee ( coming to change RFID devices and make them active). RuBee device will be able to transmit actively information using special radio frequency protocol.

From Wikipedia: RuBee IEEE 1902.1 (IEEE P1902.1) is a two way, active wireless protocol that uses Long Wave (LW) magnetic signals to send and receive short (128 byte) data packets in a local regional network. The protocol is similar to the IEEE 802 protocols which are also known as WiFi (IEEE 802.11), WPAN (IEEE 802.15.4) and Bluetooth (IEEE 802.15.1), in that RuBee is networked by using on-demand, peer-to-peer, active radiating transceivers.

Gathering Physical Information

By implying various tracking technologies such as RFID and RuBee, we can think about the ability to gather an amount information about products we design and manufacturing. It will be giving us a significant advantage in different aspects of product development – optimizing manufacturing and supply chain, usage experience, warranties and many others. I can think about many use cases where manufacturers, suppliers and retailers will be able to communicate in a much easier way in a chain of designer-manufacture-retail-consumer in both directions.

What is my conclusion today? I think RFID, and RuBee technologies can make a shift in communication in the engineering and manufacturing world. Is it practical today? I think we can see some examples of RFID usage in a supply chain and retail these days. The biggest problem is cost of tag and reliability of tracking devices. However, I expect cost (and size) of a device to be smaller. In addition, tracking devices will be improved as much, we’ll push forward various WiFi technologies.

Best, Oleg

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PLM And New Types Of User Experience

May 5, 2010

User experience is important. It comes with all cool gadgets, Web 2.0 websites and iPhone apps. I think, people started to understand it even in enterprise organizations. I can hear lots of people voices asking when enterprise tools will become cooler than today. The obvious answer of PLM and other related vendors for many years was 3D. Everything looks better in 3D – visualization, animation, etc. I want to focus on few examples of trends that can potentially introduce new types of user experience.

Augmented Reality
The latest trend in 3D space is augmenting reality. It helps us to mix virtual and real 3D spaces into a single one. The nice thing about it is that it helps you to realize the potential of your product before it even comes to prototyping and manufacturing. I had chance to see many examples of augmented reality. One of the best ones is iQ Toyota. The impressive piece of this video is how you can create a virtual disassemble of the car.

3D Working Environment
This example is actually coming from the BumpTop acquisition Google made this week. BumpTop is a nice idea simulating real 3D environment on your desktop. And it is specially interesting, since the existing desktops remain unchanged the last 10-15 years, and it sounds like a potential change in this place. I can imaging it coming to the product design environment too.

Voice Collaborative Communication
In my view, this is the most unusual one. I’ve been watching Siri - assistant application since it was introduced last year on iPhone. This is a nice example of collaborative application that interact with user in a very unusual and intuitive manner. I posted about this apps few mounts ago in my article – What Are You Questions PLM Virtual Assistant? So, this company was acquired by Apple earlier this week, which means for me Apple is investing in more intuitive ways of collaboration and communication. I think, this is also something that can fit very well today’s product development environment.

So, what is my conclusion? I can definitely see something new is coming in user experience and communication. The trends in  communication and collaboration made by non-PLM software manufacturers can outrun design and engineering software vendors. PLM vendors are dealing with a huge amount of legacy code and legacy implementations. However, this is a time to think about what can bring next potential leap in collaborative manufacturing, engineering and design software.

Just my thoughts…
Best, Oleg

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What Are Your Questions To PLM Virtual Assistant?

February 19, 2010

When somebody is asking me what is the number one PLM software problem, my instant answer is – complexity. Yes, PLM is a dumb complex. I think, discussions about the complexity of PLM are endless. Each time I hear about new PLM product, the first requirement is to make it simple.  There are two major reasons why PLM is complex. They come from opposite sides of PLM business – product related and people related. From the product related standpoint, we need to admit – engineering and manufacturing are a complex discipline. Product complexity is growing, so we are facing growing complexity in design, engineering data and manufacturing. On the other side, from people’s side, engineering nature it to see all problems in the complex way, analyze dependencies, etc. So, engineers are constantly coming with more and more complex requirements. The result is simple – when you operate PLM software, you need to think… And you think to think a lot…

The complexity of applications creates a lot of problems to the people operating this software. However, recently, I started to experiment with personal assistant on my iPhone. Siri (www.siri.com)

Now, let me switch your imagination on. Do you think we can apply this interesting assistant behavior to help me to operate my complex PLM software? Or, in another way, can my PLM experience changed to be as simple as experience with the virtual assistant. I think that it may work. PLM virtual assistant may fit “a role oriented” work PLM products need to do in your organization. What about questions like -

1. What is the most urgent work I need to do today?

2. Who is responsible of the ABC part manufacturing?

3. Where is the last revision of my drawing?

4….

Now it is your turn. I’m sure you can come with much better questions. So, now think about what type of questions you can ask PLM virtual assistant if you have one in your organization? Sounds crazy? However, let’s make a try…I’m waiting for questions you want to ask you PLM virtual assistant.

Best, Oleg

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