PDM vs. PLM: A Process Perspective

August 17, 2010

I want to continue the discussion started last week in my post ‘PDM vs. PLM: A Data Perspective‘. Thank you all for comments and your contribution to this conversation. I think, clarification in this space can be very beneficial for customers, vendors and other people involved in planning and operation systems for product development, engineering and manufacturing. From the data standpoint, PLM is about to cover a much broader scope of data. However, data is only one dimension, we can use to compare PDM and PLM. Another dimension is a “process”. So, today I’d like to come with a process perspective on what are differences between PDM and PLM.

Process Definition

The definition of a term “process” is very broad. Looking on the Wikipedia “process” page I found a diverse set of definitions. I’d like to take two of them as a context of this discussion.

Wikipedia – Process.
Process or processing typically describes the act of taking something through an established and usually routine set of procedures to convert it from one form to another, as a manufacturing or administrative procedure, such as processing milkcheese, or processing paperworkto grant a mortgage loan, or converting computer data from one form to another.

Wikipedia – Business Process.
A business process or business method is a collection of related, structured activities or tasksthat produce a specific service or product (serve a particular goal) for a particular customer or customers.

I found that vendors in the space of design, engineering and manufacturing software are using the “process” word very frequently and by doing so, came to the situation where everything in their activity can be considered as a process. In my view, it created a lot of problems with explanations of what software solutions are actually doing in a context of particular organizational processes and needs.

Why PLM Is About Process?

The main reason when PLM is tightly bound with the definition of a process is actually related to the definition of a lifecycle. This is about a whole product life. Every step in this life cycle can be defined as a collection of activities / tasks that produce a result (product). Manufacturing organization activity is focused on the process of planning, engineering, development, manufacturing and supporting products. Design process, Change Management, Release Process, Sales Process… All these activities are part of the overall product lifecycle process. When you think about these steps, you can come to the definition of PLM as a software helping companies to organize and maintain product related processes.

PDM vs. PLM Processes?

Originally, PDM was created in order to maintain design and engineering data. Simply put it was about managing CAD data, related engineering files and their revisions. This type of activity normally can be localized inside of engineering organization. PDM systems are bound to the design tools (historically it was CAD) and serve engineers in their activity related to management of versions and releasing of design and engineering information to manufacturing and rest of the organization. With such a scope PDM easy becomes a software to maintain a release process. However, in real life, this design release is connected to the other product development activities. This is a situation when PLM is coming with broader process support of managing a change, supply chain, quality and other (product related) processes.

What is my conclusion? The first ugly truth coming out of the data perspective post - PLM is about to cover wider data scope. Thinking about a process perspective, I came to the conclusion of the second ugly truth – it is better to explain your software product value in association to the real organizational and product development processes. ERP first discovered a “process-secret-sauce” and started to bind their modules and expand ERP to additional organizational processes.. CAD/PDM companies came second to the spot and decided to capture a broad definition of Product Lifecycle Processes. PDM was about one simple process – Engineering Data Release. Shifting from PDM to PLM, vendors attempted to bind solutions to product development processes in an organization. However, the diversification of these processes in organizations is very high. It resulted in a very high level of complexity and growing amount of customization and software tailoring. Just my thoughts…

Best, Oleg


PLM and Legacy Product Data Management Systems

August 16, 2010

Bloomberg Business Week published an interesting story – Big Tech Problem as Mainframes Outlast Workforce. Some facts about IBM mainframe business: aged workforce (55-60), 4,000-5,000 customers, $3.4B revenues, margin 70%. A very interesting business…

This article made me think about some aspects related to aged product development systems, procedures and workforce.

Manufacturing Outlast Workforce
It is not a secret that engineering and manufacturing software wasn’t in the top computer science league for the last 10-15 years. In my view, CAD companies invested a significant amount of time to higher demand for people coming into engineering space. Nevertheless, manufacturing companies workforce is aging.

Product Data Legacy
Engineering and Manufacturing companies are operating a significant amount of legacy software. This software was developed during the last 20-30 years, and many companies are continuously relying on these systems for their daily operation. In addition to that, lots of data management artifacts are loosely managed in multiple legacy, office, excel and other environments.

PLM Slow Ramp-up
The introduction of new product data management and PLM systems has a very slow rate. Modern PLM systems have a very long initial implementation cycle time. Together with customizations and adaptation period it takes years to get them operate on the level that will allow replacement of old legacies.

What is my conclusion? I think, companies will start to think about how not to lose data and non-documented working procedures sooner or later. A lot of product development and manufacturing procedures exist in the people heads and legacy data management systems. Some of them can be just lost. Some of them may cause company liability cases. Do you see it as a problem? What is your company doing with regards to that?

Just my thoughts…
Best, Oleg


The PLM Gutenberg Revolution

August 13, 2010

I was thinking about how PLM balance product lifecycle from the standpoint of producing and consuming product data. The product development process, obviously starts from product design, engineering and manufacturing. However, when manufacturers need to ship their product, they need to provide a significant amount of product technical and service information. It made me think about some historical parallels. So, I came to the invention of Johanes Gutenber.

Johanes Gutenber

Wikipedia: Johannes Gensfleisch zur Laden zum Gutenberg (c.1398 – February 3, 1468) was a Germangoldsmithand printerwho is credited with having introduced modern bookprintinginto Europe. His probable invention of mechanical movable-type printing started the so-called “Printing Revolution” and is often regarded as the most important innovation of the modern period.[1]It played a key role in the development of the Renaissance, Reformationand the Scientific Revolutionand laid the material basis for the modern knowledge-based economyand the spread of learning to the masses.[2]

Take few more minutes to watch this video about Gutenberg technology and revolution it created.

The following video fragment shows the original Gutenberg process using Gutenber Press. It was a real revolution back in 1300s.

Google Books

Now, let’s move to 2000s. Google Books seems to me as a new Digital Gutenberg. The combination of Books availability and printing on demand can create a future of digital and printed information delivery. Take a look on the following video and compare it with 1300s invention.

Google Books Delivery Process

PLM Gutenberg

Getting back to our PLM land… PLM software vendors recognized the opportunity of digital product information delivery. It resulted in several acquisitions in the PLM world. Take a look on few examples from PLM companies related to the technical documentation and service information delivery.

PTC Arbotext Service Information

Dassault 3DVIA Composer

Siemens PLM TeamCenter Content Manager

What is my conclusion today? To consume product information and technical documentation is not less important than produce it. In my view, the consumption story is in a very premature state. We produce a lot of information about product. However, the process of technical documentation and other service information delivery is broken. In my, there is an opportunity to fix it. I’d be interested to know about various examples and your experience in this field.

Best, Oleg


PLM, iPad and High Impact Technical Documentation

April 6, 2010

Oh, yes… iPad is finally here. Do you think it will create new opportunities to PLM vendors? This is a first example I just took from the Alltop news stream. Hyundai has announced that all new buyers of the Equus luxury sedan will receive an Apple iPad, one that comes pre-loaded with a digital version of the car’s owner’s manual.

It opens an interesting opportunity, in my view. The interest in Technical Documentation and Publishing is high. PLM vendors invested a significant effort development and acquisitions of such tools. Products like 3DVIA Composer, PTC Arbortext, TeamCenter Content Management, Autodesk Inventor Publisher and other. The question when we’ll have iPad Apps tuned to use a content generated by technical publishing apps? Is it an opportunity in your view?


Best, Oleg

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PLM Prompt: Google Image Recognition and Technical Documentation in PLM

August 31, 2009

Interesting prompt today came out of Google’s US7,580,568 “Methods and Systems for Identifying an Image as a Representative Image for an Article”. Thanks, Steven Arnold for his blog post and Overflight service. Google’s patent gave me context to think about existing product IP in the organizations and this is related to Image recognition technologies. PLM technologies are moving forward, but even if everybody will move to full 3D since tomorrow (which is not going to happen), organizations have lots of 2D data. To find good technology to convert this 2D data to something available can be a big deal in my view.

Just my thoughts… Best, Oleg


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