How much does it cost to manage CAD data?

May 14, 2015

cad-free-pdm

CAD files. Everyone who is dealing with design and engineering is familiar with this type of data. Large files, many dependencies, hard to store, share, change. That was the place where originally Product Data Management – PDM was born (if you long enough in this industry you might remember EDM or TDM acronyms too). Until very recently, PDM tools were hard to install, configure and use. Engineers didn’t like them and tried to avoid it as much as possible.

There are some good news on the horizon. CAD and PLM vendors are recognizing the need to release engineers from PDM pain and focusing on how to improve it from both user experience and license cost. If you recall one of my earlier blogs this year, I was talking about some interesting changes in PDM licensing from GrabCAD and SolidWorks – The future of free PDM.

Recent announcement from Autodesk about changes in Fusion360 packaging is not directly related to PDM. In a nutshell, it was about moving bunch of premium Fusion360 features into standard package with subscription price $25/month. At the same time, Fusion360 is providing PDM functionality and it is part of the subscription license which cost you 25$/month. Navigate here to learn more.

Another my post “Onshape quietly developed Google Drive for CAD” will give you a perspective from another cloud CAD disruptor – Onshape. A set of CAD data management (PDM) functionality is part of Onshape product. The subscription has free option as well as $100/month option. Navigate here to learn more.

It made me think about how much are we going to pay to manage and share CAD files in a near future?

The more “traditional” CAD / PDM approach is bundling CAD data management and integration functions into PDM/ PLM products. It forms a group of relatively expensive CAD data management tools. Navigate the following links to see examples – Aras CAD data management, Autodesk Vault, ENOVIA CAD data management, SolidWorks Enterprise PDM, SolidEdge SP, Siemens TeamCenter PDM, Windchill PDM Link. The license cost and TCO is not always obvious and transparent (not very different from many examples of on premise enterprise software). At the same time, the functionality of these packages are often goes much beyond just managing revisions and sharing CAD files.

Another group of vendors and products are formed by new “cloud products” that can give you an option to manage and share CAD data. All of them are subscription based. For some of them, PDM is an integral part of a bigger product. There are products with free subscription option under some conditions. Here is the list of vendors – Autodesk Fusion360, Autodesk A360, GrabCAD Workbench, Onshape, Kenesto Drive, Team Platform. I’m sure missed some of new cloud outfits, so please let me know about new cool names to be added.

What is my conclusion? I can see a strong trend for making CAD data management ubiquitous and near free is a reality we might face very soon. Cloud CAD vendors will lead this trend because PDM is an fundamental part of cloud CAD delivery mechanism. It will take trajectory of cost for CAD data management and collaboration to zero. Just my thoughts…

Best, Oleg


The future of free PDM

February 12, 2015

free-pdm-suff

Free is an interesting trend. As we always said, there is no free lunch. But, last decade introduced us to a new way of thinking about FREE. I recommend you to read a book – Free: The Future of a Radical Price by Chris Anderson. Free trend is interesting and has many opportunities. It is, of course, not a silver bullet to solve any problem. I can define two main use cases for free service or software: 1/ multi-level business schema in which monetizing is enabled by free product. The best example is Google. More generic use case is any ads selling in social networks; 2/ freemium model in which free product used to increase market share and product reach. Despite many discussions about significant potential of freemium models, it didn’t change the grand business schema in PDM/PLM. Most of “free” examples are coming into option #2 I mentioned above. PLM is a system that must be “sold” opposite to other products that can be “bought”. However, PDM is a bit different. Last 2-3 years indicated some shifts in PDM development. The value became more clear, the functionality is more standard and cloud file sharing and storage tools gave some vision for the future of PDM. In parallel, CAD/PDM integration became more integrated and customers are often assume that it must be provided by CAD vendors.

Today was a big day for customers looking for PDM solutions. First news came from SolidWorks World 2015. Here is the news – I picked it up from #SWW15 tweet feed – SOLIDWORKS 2016 package will include Standard PDM.

sw2016-free-pdm-1

Second news came from GrabCAD. A short email from GrabCAD this morning informed me that GrabCAD Workbench is now completely free. According to Hardi Meybaum, GrabCAD CEO here is why GrabCAD decided to make Workbench free.

…the reason is a focus on growing the community. “Our goal with this change is to reach more people. Returning to the free model of Workbench will increase the speed of adoption and support uninhibited product design collaboration.”

These two events made me think about future trajectories of PDM value proposition and pricing. Few interesting data points – if you are listening to companies developing cloud CAD solution, you can get the message – future cloud CAD won’t require PDM. More specifically, PDM will be a fundamental part of cloud CAD allowing people to collaborate on design. Even more, it will be much more transparent and intuitive than today. On the other side, generic cloud file sharing and collaboration tools are getting much more smarter and can quietly become ready to manage CAD files. Last, but not least – the complexity of CAD / PDM integration is well know fact. The trend towards simplification of integration and an attempt to re-imagine the way PDM can be integrated with PDM gain some support from both software vendors and customers. It might end up by removing check-in/out commands or tight bundling of CAD/PDM solutions coming from CAD vendors.

What is my conclusion? Everyone needs to manage CAD data, but nobody wants to implement CAD data management. My hunch, GrabCAD decided to give away Workbench to reach more customers and learn more future potential of GrabCAD business models. SolidWorks is trying to gain more market share from own customers without PDM solutions before they will implement free cloud PDM from other vendors. SolidWorks customers will get standard PDM package for free, which is a good news for large amount of companies having 2-3 SolidWorks seats. It looks like we are in the beginning of PDM market disruption. I can be wrong, but users are winning and this is what mostly important. Just my thoughts…

Best, Oleg

Image courtesy of Stuart Miles at FreeDigitalPhotos.net


Cloud CAD will have to solve PDM problems at first place

February 10, 2015

ds-solidworks-cloud

The race towards CAD in the cloud is getting more interesting every day. I’ve been watching SOLIDWORKS World 2015 live streaming this morning. Overall SOLIDWORKS show was very impressive, as usual. I look forward to keep watching it following days.

However, what caught my special attention today is a presentation of a new cloud product – SOLIDWORKS Industrial Design. Couple of interesting facts about new product – works on top of Dassault 3DEXPERIENCE platform (in many aspects, think about it as ENOVIA V6); focus on free design with no traditional CAD constraints; leveraging cloud approach for social connection between users and collaboration. And… it is complimentary for SolidWorks users. Demo of product presented few scenarios in which design flow went between new cloud product and old SolidWorks connected by 3DEXPERIENCE platform. Sounds like a big deal.

The story about new SOLIDWORKS/3DEXPERIENCE product took me back to my comparison of Onshape and Autodesk Fusion360 visions few days ago – Carl Bass and Jon Hirschtick are in agreement about future of CAD. In my view, changes in design world towards distributed teams and ability to work effortlessly on any device without installation and manual upgrades are two main driving factors behind new cloud solutions. The story about Autodesk Fusion360, Onshape and SOLIDWORKS made me think about interesting priorities all creators of cloud CAD are thinking about. It was well articulated during SolidWorks World 2015 first day keynote – supporting any device, information is up to date all the time, users are connected (see picture above).

It makes a perfect sense to me, since it is a great reflection of modern cloud paradigm you can see well developed in products such as Google Apps, Office 365 and others. However, this is a place where complexity of CAD data requires from cloud products to be more sophisticated. Traditionally, CAD project is combined of multiple files – assemblies, parts, drawings, etc. As you start making changes you very quickly end up with a complexity of many-to-many relationships between different versions of parts, assemblies and drawings. Move it to the cloud – the complexity won’t disapear. Therefore, you can see both Autodesk Fusion360 and SolidWorks Industrial Design are trying to solve. I had no chance to see Onshape product yet, but my hunch Onshape will try to solve this problem too.

Autodesk Fusion360: revision control, branching and collaboration

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carl-bass-fusion-360-au2014-2

SolidWorks Industrial design: 3DEXPERIENCE collaboration, branches, revision merging

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solidworks-industrial-design-2

What is my conclusion? In a traditional CAD world, the problem of file revisions, collaboration and data control was part of PDM solution. Historically, CAD vendors were reluctant to solve PDM problems unless it became absolutely necessarily. PDM was complex, required services, special pre-sale process, etc. However, cloud is creating a new demand and constraints for new CAD in the cloud paradigm. With the absence of file system exposed to end user, cloud CAD system will have to solve a PDM problem first. Just my thoughts…

Best, Oleg


How to transform old CAD-PDM integration paradigms

January 23, 2015

cloud-pdm-paradigm

Integration of CAD and PDM is a field with long history of battles, innovation and failures for the last 15-20 years. You can hardly undervalue the importance of integration between CAD and data management tools. For some time in the past CAD and PDM were separate systems. Engineers had to switch from CAD to PDM to perform specific tasks related to data management functions. To integrate PDM tools inside CAD was one of the greatest ideas of 1990s, which improved significantly what we call today “user experience”.

However, the complexity of data management interfaces was always something that made engineers uncomfortable. Another innovative approach that was introduced in the field of integration between CAD and PDM was to embed PDM tools into File Explorer user interface. One of the companies that did it back in 2000s was Conisio (later SolidWorks Enterprise PDM). The idea got lot of traction and allowed to engineers to work with a familiar file based interface while in fact using PDM tools.

People are hard. Especially, when it comes to adopting of new paradigms. Dassault System blog SOLIDWORKS and PLM: No Fear Required brings an interesting perspective on integration between ENOVIA PLM and SolidWorks.

3DEXPERIENCE platform offers a fresh approach to this problem. Recognizing that our existing Enterprise PDM solution has been greatly accepted by the design community, the same R&D group has designed a new product that offers the usability of EPDM but actually stores the data in a broader and more capable PLM solution. The result is the SOLIDWORKS Collaborative Innovation Connector, a product that works and acts much like a workgroup solution would but gives the designer just enough access to the PLM functionality to innovate their processes beyond what they can do today in a PDM environment.

The following video is one of the confirmation for that. You can see how ENOVIA PLM traditional web interface is morphing to provide File-Explorer user experience for SolidWorks users. What I found specifically interesting is that you can hardly distinguish between ENOVIA PLM and SolidWorks EPDM, which has very similar user experience for both file explorer and SolidWorks UI.

The video about ENOVIA SolidWorks integration made me think about what can be a new PDM paradigm as we move forward into cloud future. I’d like to bring few references to new products and companies in that space – GrabCAD, Autodesk Fusion360 and Onshape.

Fusion360

At recent Autodesk University in Las Vegas, Autodesk CEO Carl Bass presented the evolution of Fusion360 and its connection with cloud services such as Autodesk A360. According to Carl Bass, you can think about Fusion is a GitHub for engineers. Combined with A360, Fusion is a full digital re-imagination of how designers and engineers will collaborate – online and social. What is important to understand is that A360 provides data and collaboration backbone for Fusion360, so engineers are not facing file-based operations like in traditional desktop CAD tools.

carl-bass-fusion-360-au2014-2

Onshape

Onshape is a new company re-imagining CAD for Google era. Large group of Onshape founding team is coming from SolidWorks. Last week, Onshape started to blog. One of the things I captured from Onshape blog is their claim to rethink PDM role and appearance for cloud CAD. You can read some of my thoughts here – Future CAD won’t require PDM. Here is quote from Onshape blog:

on-shape-world-changed

We tried with traditional PDM, but fundamentally the architecture of copying files around, to and from servers and desktops, is just not a good basis for solving version control and collaboration problems. We think we have a better way to solve the problems, and no PDM system is needed.” Mac, Windows, phone or tablet. No PDM system needed. The files stay in one place. Different UI look. Now those sound like interesting and wonderful things. We’ll continue to anxiously anticipate what they have planned and what you have to say about it.

GrabCAD

GrabCAD workbench is another system that introducing a different experience by merging cloud and file-based data management operations. GrabCAD didn’t develop CAD system as it was predicted by some CAD industry insiders. However, GrabCAD Workbench is a PDM system on the cloud that can remind you some elements of Dropbox combined with CAD viewer and ability to control file revisions.

grabcad-workbench

What is my conclusion? Existing paradigms are hard to change. In my view, engineers are one of the most innovative groups of people. However, when it comes to their own tools, engineers are very conservative. You can easy expect the following vision for data management from an engineer – “I want to work with my designs (files), please leave me alone and stop selling me PDM tools”. However, here is the thing – collaboration can make a difference. The integration of data management and collaboration can provide a significant advantage to engineers in a modern mobile and distributed environment. This is a key thing, in my view. Cloud and mobile collaboration will change CAD /PDM integration paradigm in the future. Just my thoughts…

Best, Oleg


PDM & PLM UI Makeup: new trend in user experience

November 12, 2014

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User experience is in focus these days. Slowly, but surely enterprise software companies are coming to the point of understanding how important is that. It is not about changing of colors and making buttons nicer. It is about how to get a major revamp in behavior of software or how often we call these days – user experience. I’ve been following this trend since my very early posts. I want to mention few of them you may consider to review again – PUI: Not PLM UI. Future User Experience and 5 NOs to make PLM usable. I want also to refer you to the article in UX MagazineOverhauling a UI Without Upsetting Current Users. My favorite passage is related to differences between aesthetic and functional improvements.

A redesigned UI that looks pretty but fails to deliver new value will not only disappoint new users but will also alienate existing, previously satisfied users, and the news of this failure will spread rapidly. Never make the mistake of thinking that a product’s aesthetic is the same as the product’s actual experience.

My attention was caught by SolidWorks blog speaking about redesigned web client for widely popular SolidWorks Enterprise PDM.

Web2 for SOLIDWORKS Enterprise PDM is a brand new web client for both desktop and mobile platforms. This new web client enables fast file searching and browsing, easy navigation, and access to all common functions like Where Used, Contains, Check-in and Check-out, and Change State. It is also easy to upload and download files for remote workers to interact with the vault and your design projects.

SolidWorks blog made think about actually a whole trend of UI redesigns for PDM / PLM products for the last year. I’ve made few Google searches and want to come with examples.

Autodesk Vault Thin (web) client’s new look was delivered as part of Autodesk Vault Professional 2014. Navigate here to get more info. The following description and video can give you an idea of that.

The new Autodesk Vault Thin Client 2014 has been completely redesigned to provide a superior experience when accessing a Vault through a web browser. The redesign includes Enhanced user interfaces, Customizable view functionalities, New BOM interface, and Enhanced report printing.

Earlier this year, Aras Corp came with new Aras Innovator 10 version delivering long awaited new web client. Navigate to the following link to get more information and read Aras press release. Here is a short snippet to summary UI changes.

The latest open release provides a new level of PLM platform scalability for enterprises with global supply chains, and introduces an HTML5 browser interface which redefines usability making PLM more accessible for business users. Aras Innovator 10 introduces an HTML5 browser interface with a clean, modern design. The release is technology focused with Firefox browser support, the item on our Roadmap that has received the most votes ever, and includes inputs from ECCO, GE, MAN and others.

Aras-10-UI

Another example came from recently announced update of Autodesk PLM360. Design & Motion blog post by Scott Moyse does a great job outlining UI changes:

When PLM 360 was launch in late February 2012, the web technology used within the user interface was circa 2008 & 2009. In web terms that’s quite old, although nothing like the 20-30 year old technology used by some of their competitors. As a result the Autodesk team believed they could do a lot better to redefine the User Experience. With these upcoming changes, the development team have leveraged the most modern HTML 5 & AngularJS web frameworks, to provide a rich speedy interface. The website now behaves much more like a desktop application with respect to response times from user interaction.

plm360-html5-UI

What is my conclusion? I guess nobody wants to work with application like you can see on the first picture above. PDM and PLM vendors are clearly recognized the trend towards improvements of user experience and user interface. It confirmed by multiple projects in that space and acknowledged by many customers. New generation of users is coming and the demand to deliver modern consumer level user experience in enterprise software tool is the reality of today. The danger here is to come with polished user interface without re-thinking actual product experience for end user. Just my thoughts…

Best, Oleg

picture credit.


The path towards ubiquitous CAD cloud drive

November 4, 2014

cad-files-cloud-drive

I’ve been talking about future of cloud file system and CAD data trajectories the other day on my blog. It goes back and connected to multiple discussions about future of file system. What will be future of file systems and file paradigm. Can we announce the death of file system? So, file system is dead, long live cloud file system. The cloud eco-system is developing fast and I wonder how CAD companies will keep up with the speed of changes, environment, technologies and adoption. One of the things is related to cloud storage. Navigate to one of my earlier posts to read more – CAD companies and cloud storage strategy. One of the main points – storage is a temporarily market.

It looks like CAD companies are certainly following the trend. Autodesk just recently released a completely refreshed version of Autodesk A360 Team version of project based collaboration tool. Navigate here and you learn more about how to share documents and cloud storage. Here is a short passage, which summarize A360:

Our customers are in the business of creating things and they organize people and data around their business and their projects. A360 is a tool that brings together people, design and project data, ensuring everyone is informed and involved.

a360-1

a360-2

My attention was caught by another announcement few days ago – MySolidWorks Drive. According to SolidWorks blog MySolidWorks drive provides a way to collaborate on data located on public cloud – Google and Dropbox.

Connects cloud-based file storage services, such as Dropbox and Google Drive with MySolidWorks. MySolidWorks Drive enables SOLIDWORKS users to view their designs online with the eDrawings online viewer and easily share large designs files with manufacturers, colleagues and vendors from anywhere.

I captured few screenshots showing more details about MySolidWorks drive from Michael Lord’s blog.

solidworksdrive-1

solidworksdrive-2

Both examples made me think again about transition of design environment to the cloud. The biggest challenge here is to operate in the environment with mixed data. Existing design data is heavily persisted on engineers desktops and company shared network drives. At the same time, new products are providing customers with the opportunity to improve design collaboration using new modern cloud environment. The third factor is related to mainstream cloud providers. Cloud storage is a temporarily market and cost of storage is decreasing very fast.

Autodesk and SolidWorks examples are not unique. Recently, on my blog, I was talking about cloud file sync features developed by Kenesto. In addition to that, you might remember by discussion with Hardi Meybaum of GrabCAD about CAD file sharing collaboration tools.

What is my conclusion? We are coming to the point of potential collision between CAD vendors strategies and giant cloud vendors strategies. Customers are tempted to move their data to Dropbox, Google Drive, Microsoft One Drive, Box.com and other non-CAD specific cloud storage. At the same time, CAD and other engineering software vendors are developing cloud collaboration software with specific value proposition tailored to engineering and CAD specific data. How new CAD collaboration and data management products will navigate in such environment? This is a good question to ask. My hunch, cloud file collaboration will be in a focus of all CAD vendors in a near future. Just my thoughts…

Best, Oleg


How to build online community around CAD/PLM software?

October 13, 2014

community-engineers-CAD-PLM

There is one thing that seems make everyone interested and listen carefully these days – online communities. To build a successful community is a tricky thing. To make a money out of community is huge. Successful online communities can provide a lot of insight about how people are communicating, what is the value of community for different users and businesses. Communities are also a good reflection of business and software vendor ecosystem.

I’ve been discussing communities and marketplaces earlier on my blog. One of the most earliest discussion about that was Marketplace and Engineering software back in 2010. The interest of people to stay in the community is one of the most interesting factors to watch and learn. What will keep users to stay in the community and how to make it grow? Some of my earlier thoughts about that is here – PLM communities and let go threshold.

Online activity is a good indicator of community potential. I’ve been using blogging community as one of my own checkpoint about potential of users and customers to form a successful online community. Go online and try to find number of blogs about specific topic and their traffic. Do it for well-known MCAD packages (CATIA, Creo , Inventor, NX, SolidEdge, SolidWorks) as well as for PDM/PLM products. Google is of course not the best reflection of community size and activities. But it can give you some idea anyway.

CAD-PLM-communities-google-trends

Another interesting observation is related to how customers are sharing their knowledge. You can see very different behavior models. One of them is practically – share everything. This model is creating high viral content online. For this group it is not unusual to see how users are sharing their best practices and problems. Another group is conservative and closed. It is hard to get people to speak about this software. Most of information about it is curated either by software vendors and customers.

So, what are examples of successful in creating CAD/PLM communities? I can come with few examples. The list below is alphabetically sorted and I’m sure miss few communities (so, please don’t hesitate to suggest me additions to this group)

Aras. Back in 2007, Aras Corp. turned their Aras Innovator PLM product into so called “Enterprise Open Source”. This community demonstrated steady growth and I can see lots of information about Aras customers, open roadmap and open source development.

AutoCAD. The community of AutoCAD is big and reflect wide spread of this package in a very diverse set of verticals. I can see some association with community of users working with DWG. However, these users have the tendency to follow specific CAD packages developed around DWG formats.

GrabCAD. This is an interesting example of 1M+ engineers sharing 3D CAD models and related work online. GrabCAD website contains about 400K CAD models and this is probably one of the biggest in this kind.

SolidWorks. The community of SolidWorks is not a typical online (web) community. It was created around SolidWorks software back in before-web days. Nevertheless, this community demonstrated very high engagement level and shared lot of their work online in for the last 10+ years.

I guess “one million dollar question” is how to create a successful online engineering community. One of the myths of engineering world is that engineers are representing very anti-social group of people. The CreativeEngineer blog – A Few Common Myths About Engineers is actually bringing some opposite facts.

If you are thinking of being an engineer, you need to think of yourself as a leader, not a cubicle dwelling, anti-social, door mat. Here’s an except from Geoffrey C. Orsak, Dean of Engineering, SMU: In today’s reality, engineers are the new leadership class. Don’t believe me? Well, consider a recent survey of the S&P 500 CEOs by the global executive search firm SpencerStuart. Of these 500 key corporate leaders, nearly a quarter (23%) were educated as engineers and computer scientists.

So, is there an opportunity to create a larger community for engineers and users of CAD / PLM software? I guess the answer is yes. The shift towards online work is in a very beginning. My hunch existing engineering communities were just a beginning of future online working environment. The real community can be build around economic or social interest. In my view, the center of gravity will be moving from a specific CAD/PLM software towards companies and individuals. Internet is a new platform and community is a form to run business relationships on this platform.

What is my conclusion? Think about existing online communities: shoppers, open source software developers, education and many others. Try to make an analogy with manufacturing world. The economic and social interest is driving the most successful ones. I guess we just in the beginning of huge shift of engineering and manufacturing community towards online work. Economic interest will lead people to find new forms of business relationships and create new forms of CAD/PLM communities. Just my thoughts….

Best, Oleg


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