Why Siemens PLM can develop PaaS option

July 16, 2014

cloud-paas

PaaS is a category of cloud computing service providing platform and solution stack. This service model is including not only computing infrastructure (IaaS), but also application design, development, testing, team collaboration, integration features, database integration, scalability, security and others. In addition to that, it might provide service management capabilities such as monitoring, workflow management, etc.

As cloud market becomes mature, IT, customers and application development are looking into complete solutions. All PLM vendors are in full swing into IaaS cloud PLM option. Cloud PLM experience brings the need to dig more into nuts and bolts of cloud business. It includes understanding of cost, scale, service maintenance, application development, partnership. So, fundamental question many vendors and customers have is what is the best way to make cloud PLM efficient? Understanding of PaaS option is an important step. I shared some of my thoughts about PaaS and PLM before- Cloud PLM and PaaS dilemma, Will cloud PLM develop PaaS options?

My blogging buddy and well known PLM analyst Chad Jackson tweetstormed what he learned at Siemens PLM about furure TeamCenter platform development. While I’m still waiting for full blog post on Chad’s Lifecycle Insight, the following filtered tweetstorm can give some idea about Siemens PLM platform strategy:

chad-jackson-siemens-plm-tweetstorm

It resonated with my previous thoughts about cloud PLM and PaaS and made me think why Siemens PLM as well as any other PLM vendor can consider PaaS as a right option for their cloud PLM strategy. Here are my 3 reasons to develop PLM PaaS:

1- Agile development.

Vendors should be able to go fast in the development of applications, ability to customize existing features and supporting new opportunities. Businesses are much more dynamic these days. Everyone wants to be agile. PLM vendors too. So, to get up to speed with business, PLM vendors need to have a stable platform to build on. PLM PaaS can be one.

2- Better upgrade strategies

Let’s take marketing gloves off. Regardless on deployment options (on premise; private cloud; public cloud), you need to deal with upgrades. Databases, services, data model changes- this is only a very short list. PaaS can hide upgrades from customer and application developers by providing a stable platform layer. This layer requires less frequent upgrades.

3- Scaling factor and cost.

Cost is important. Cloud is not cheap as many of us thoughts from the beginning. Customers are demanding new business models and optimized cost. The development and customization cost is another problem. Scaling and keeping cost low is also huge challenge. Utilization of enterprise servers is still relatively low. PaaS can answer on the question how to share resources and scale with low cost.

What is my conclusion? Most of PLM vendors took IaaS option as a starting point to develop cloud business. It is okay and will provide important experience from different perspective – technologies, business, user interface. However, IaaS won’t remove fundamental enterprise PLM issues – implementation complexity, upgrade challenges, high diversity of requirements and business changes. PaaS option can become the next logical step to optimize platform and application for agile delivery. It looks like Siemens is making steps towards this direction. Just my thoughts…

Best, Oleg


Google Maps, Knowledge Graph and high-end PLM user experience

May 28, 2014

To present product information visually is not a simple tasks. It combines multiple domains of information – 3D model, design specification, material characteristics, simulation, etc. This is one of the most critical places to innovate for major CAD and PLM companies.

Few years ago I was writing about PLM visual reporting in CAD and PLM. I specifically mentioned two applications – Siemens HD-3D/PLM and Dassault 3D Live. I’m not sure if Siemens and Dassault marketing are still keeping the same names, but I can see both vendors are continuously developing the idea of information representation in HD-PLM and 3DEXPERIENCE. Recent announcement about Dassault 3DEXPERIENCE platform to stop using files and "link to data" is another confirmation about future merge of 3D CAD and other related data in a single environment using the same screen real estate.

Dassault Systems V6/3D Experience

dassault-vehicle-design-fig4

Siemens PLM (HD-PLM)

HD-PLM-siemens

My attention was caught by the information about Google Knowledge Graph (GKG) support by Google Maps. If you follow my blog, you probably had a chance to read about Google Knowledge Graph – Why PLM need to learn about Google Knowledge Graph?; PLM, Google Knowledge Graph and Future Decision Support and How PLM can join semantic enterprise graph?

On few screenshots below, you can see how GKG information about different objects can be accessed from Google Maps.

Object meta data on the map

white-house-gkg

boston-opera-gkg

Actionable data on the map (book hotel room & rate)

hyatt-reg-sf-gkg

Additional contextual information about the object on the map

embarkadero-station-sf-gkg

I found this information extremely interesting. Here is the thing. In my view, Google Map is one of the best applications on the web combining graphical map data with other information. The data is interconnected. Google Knowledge Graph information connected with Map information is presenting a very interesting experience when Map plays a role of contextual navigation tool to other data. At the same time, GKG info panels can provide an access to other information.

What is my conclusion? It is hard to visualize complex contextual information. I found lots of similarities between how Map and GKG data can be mixed together and the way 2D/3D information can be mixed with other product information (metadata, simulation, etc.) To use proven visualization paradigm can help to get fast user adoption. It will be interesting to see how high-end PLM user experience will evolve within time. Just my thoughts…

Best, Oleg


Top PLM Vendors. Let’s face it – every vendor has its strength…

May 20, 2014

PLM-vendors-SWAT

One size doesn’t fit all. This is especially true in enterprise software. It also applies to engineering organization and manufacturing companies. Every organization is trying to come with a strategy how to organize engineering, product development, manufacturing, maintenance and other related functions. So, the same applies to PLM vendors. It is hard to make “apples to apples” comparison of PLM vendors and products. Details are important and without knowing small parts, it is hard to recommend as well as publish something that can be re-used in a general way. However, what to do if you need to choose or at least make some comparison of PLM vendors and their products? I’m sure you are familiar with SWOT analysis. It made me think about PLM vendors SWOT…

My first reaction was – no… this is probably mission impossible. In the past Gartner made Magic Quadrants. It provided a reliable source of information to compare software products and vendors. The last PLM Magic Quadrant (PLM MQ) I remember was done in 2007. I think Gartner stopped to produce them. I reproduced last PLM MQ in my blog – PLM Perfect Storm 2012. I hope you will agree with me – it is very hard to made any decision based on that chart.

PLM analyst Jim Brown from Tech Clarity produced a very interesting set of publications recently – Strategic visions of major PLM players. In addition to that, Jim also published separate articles describing PLM vision for Autodesk, Dassault Systems, PTC and Siemens PLM. It is a very good read – I certainly recommend you to spend few days analyzing what is strategic mind of key PLM vendors.

Honestly, I cannot see how possible to create a generic PLM vendors SWOT. Kill me if you want. A specific comparison can be done for one customer case or industry. Nevertheless, I didn’t want to give up and wanted to finish this post. It made me think about what is single top strength of every PLM vendor. Well, this is probably doable… Because, each of these top 4 vendors is doing many different things, I need to scope what I mean by PLM here. The agreement about “what is PLM?” is another interesting discussion topic. I won’t go there today. In current post, I limit PLM to what called cPDM (according to segmentation proposed by another analytic company – CIMdata).

So, too many disclaimers… This is a time to show things off. Here is the list of top 4 PLM vendors with single, most significant strength. I listed vendors alphabetically, to prevent any speculation about order or priorities.

1- Autodesk PLM

Autodesk is a new player in PLM market. Back in 2012, Autodesk introduced cloud PLM offering – PLM360. A combination of this story together with Autodesk broad reach in all industries and markets is clear advantage. So, here is Autodesk PLM strength: Autodesk PLM360 cloud story, channel and partnership opportunity.

2- Dassault Systems

The history of Dassault PLM is going back to first large PLM implementations Dassault made in aerospace and defense industry. In my view, Dassault focus was to create an ultimate integration story between CATIA products and related parts of data management and collaboration of ENOVIA. Thus, I can see CATIA-ENOVIA vertical integration as the major Dassault Systems’ PLM strength.

3- PTC

Originally started from Pro-E (now Creo) product line, PTC developed and acquired several PDM/PLM products. These days, PTC PLM offering relies on Windchill platform. Windchill is a very mature product that keeps the original pure web architecture. Windchill scalable product and architecture is clearly strongest part of PLM from PTC.

4- Siemens PLM

Siemens PLM has probably the largest PLM (cPDM) marketshare covered by multiple TeamCenter products developed in the past. These days, TeamCenter is Siemens PLM flagship platform absorbing all existing and new developed PLM products and customers. Therefore, I consider TeamCenter product line maturity and install base as the biggest strength of Siemens PLM.

What is my conclusion? What do you think? Do you agree with my analysis? PLM products are multifunctional. PLM industry is complex. I wanted to mention “single the most significant strength” that applies to both – company and product. Every specific case can bring additional aspects that can highlight variety of characteristics and product parameters. If you are selecting PLM now, I can recommend to read my old post – How to choose PLM? , which is a bit outdated (from 2010) and check another one – 7 rules for selecting PLM in 2014. Again, as usual, nothing scientific. These are only my thoughts…

Best, Oleg

Update (22-May-2014)

As I expected, this post raised lots of comments. I appreciate all my readers that came back with comments and questions for the last 2 days since I published this post. The largest amount of comments addressed the absence of two products/vendors from the list – Oracle/Agile and SAP PLM.

5- Oracle / Agile PLM 

Historically, Oracle acquired Agile PLM, which was one of the biggest neutral (not involved into CAD-related business) PLM vendors. For the moment, the core strength of Agile PLM is Oracle market share and family of product as well as out of the box functionality related to BOM management.

6- SAP / PLM

The core strength of SAP PLM is the fact it comes from SAP. The usage of SAP in a company as a platform is long term strategic decision. As soon as company decides for SAP, the strength of PLM addition from SAP will allow to cover all aspects of product development processes that not involving design and engineering.

What is my conclusion (22-May-2014)? To create good comparison is an interesting work. Few months ago, I’ve been posted about Crowdsourcing and PLM consultants’ future. For the moment, I feel like this post is making real field test. Again, appreciate all comments that help to make this article better.

Another minor update for blog title. Number “4″ is not relevant, so let’s get rid of it.

End of Update (22-May-2014)

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Disclaimer: I’m Autodesk employee now. In case you want to see it, here is my LinkedIn profile. The views and opinions expressed in this blog are my own only and in no way represent the views, positions or opinions – expressed or implied – of my employer (present and past).


How to re-invent CAD / PDM integration?

May 19, 2014

cad-pdm-integration-future

In the beginning was CAD and CAD was the only important system for engineers. Then came PDM… In my view, the topic of CAD/PDM integration is one of the most fascinating ones in the history of CAD, data management and collaboration. From many standpoints, PDM makes sense to become a best friend to CAD and engineers – don’t lose CAD files, manage revisions, re-use previous designs, collaborate with peers. However, it is not happening easy… For the last 10-15 years, most of PDM systems introduced a huge headache to CAD sales, engineers and corporate IT managers. Yes, some of PDM systems misbehaved less than others, but the trend is clear.

The integration between CAD and PDM was one of the key elements for PDM system to success. Bringing PDM system into CAD and accessing PDM system from CAD (File) menu was considered as the right way to integrate CAD and PDM. CAD vendors always tried to provide a better PDM / CAD integration to their own CAD tools. Nevertheless, integration story in Multi-CAD world was and still is a challenge. I covered it in the past in my Multi-CAD & PDM integration: Yesterday, Today and Tomorrow. In my view, even after two years, that blog post is still very relevant.

I can see CAD API openness as one of the key elements of future trajectories of CAD / PDM integrations. Opposite to that, the option to build CAD / PDM bundles is possible and CAD vendors are trying to push towards that (examples from Dassault Catia Enovia and SolidEdge SP are probably the most relevant).

However, do you think a traditional multi-CAD PDM option is done? Apparently it is not done yet. Usage of advanced viewer and 3D collaboration solution was the most straightforward way to solve the problem in multi-CAD PDMs. However, integrate into CAD interface was always a challenge.

Last week announcement by GrabCAD about licensing of Siemens PLM Parasolid library is an interesting refresh is CAD / PDM world. Navigate to the following link to read the announcement press release by Siemens PLM. Siemens blog article GrabCAD demonstrates cloud based collaboration for engineers at SEU14, selects Parasolid puts some more lights on what GrabCAD is planning to do -

GrabCAD has licensed Siemens’ Parasolid® software to provide 3D model interrogation, inspection and visualization within their Workbench application for cloud-based product data management.

Another GrabCAD article – Everyone calm down, we are not going to develop CAD system brings additional explanation. Here is an important passage:

How can we use a geometry engine to improve the PDM experience? There are actually a lot of things you can do with geometry that don’t require a CAD system. For example:Precise measurements, Interference checking, Mass properties; Projected geometry calculations; Boolean operations.

Time will show what does it mean in details. My hunch is that 3D model interrogation can add few additional points to GrabCAD Workbench in the way Workbench integrates with Parasolid-based (and not only) 3D CAD systems. I can see clearly SolidWorks and SolidEdge are on the top of the list.

What is my conclusion? To find an efficient and easy way to integrate CAD and PDM software was a significant challenges for many PDM companies in the past. It looks like GrabCAD are trying to innovate and find an unusual way to do so. Will GrabCAD end up by developing a very advanced geometrical solution to collaborate with 3D data or build their own CAD system? Time will show. What is clear that to find a way to unlock CAD data for better collaboration remains the first priority for PDM developers. Just my thoughts…

Best, Oleg


7 rules for selecting PLM software in 2014

January 17, 2014

plm-software-selection-rules

Enterprise software choice is a complex decision process. The time when you was able to buy a software from trusted XYZ vendor and sleep safe is over. These days IT and other software decision makers are facing challenges related to technological and business options related to new business models, cloud technologies, specific vendors, user experience and many others. You need to swim in a sea of changes in enterprise market in order to decide what software to choose.

Very often you can hear debates about what is Product Lifecycle Management – vision, business strategy or software. Whatever PLM means, companies and people responsible for PLM strategy and software need to make their buying decisions related to PLM software, vendor and implementation.

Last year I posted about how you can select PDM software in 5 simple steps. The last step was open ended and assumed that you need to make strategic PLM decision. Here is a quote from last year article:

"If you company is looking how to manage product development processes beyond controlling and sharing CAD (product) data, you need to evaluate PLM system. Don’t make a PDM choice without making your PLM decision first".

Today, I want to propose few rules that can help you in the decision process related to PLM software and vendor selection. It is not about how to build your overall PLM strategy – I will mostly focus on software and vendor choices.

1. Find real PLM use cases compatible with your requirements. Use trusted advisers that will help you to navigate to examples of PLM software usage. PLM software market place is opaque. There are lot of online information, analyzes, comparison and testimonials about PLM software. To make real financial, technological and product assessment of vendor is tricky. However, you should remember to buy a software that can perform according to your need.

2. Analyze your company engineering software (CAD and PDM) and enterprise environment (ERP). Regardless on grand PLM vision, you have to integrate PLM software with environment, which includes connection to CAD/PDM, interoperability with ERP system(s) as well as many other design, engineering and manufacturing system coming from other vendors including homegrown software developed by IT department and contractors.

3. Don’t buy immediate technological advantages. For most of PLM systems, technologies doesn’t change much for the last 10-15 years. Even if PLM software vendor claims some technological uniqueness today, it will be adjusted in 2-3 years by new development, another new technologies and technological acquisitions PLM vendors are making. If you want to make some tech-driven decision, do it ‘test based’ for a specific use case and/or process in your company.

4. Cloud PLM is first about software eco-system and IT strategy. Cloud can bring lots of advantages. However, if your company is still on premise and IT is conservative, think carefully before pushing into cloud PLM race. You can burn time and resource on convincing your company and solving "general cloud software obstacles" before getting PLM value pay off.

5. PLM usability is relative. Everybody wants (and claims) to be easy to use like Google these days. However, devil is in details and enterprise software is different from consumer web. Also, what looks simple for you will be different for your colleague. Test by yourself, but don’t underestimate software evaluation by people outside of IT ecosystem. There are few books and online resources for UX (user experience) passionate people – try them out. Start from Steve Krug’s book Don’t Make Me Think – it will help you to build a sense of simplicity and own guidance.

6. Don’t buy PLM vendor roadmaps. Most of roadmaps are aspirational. You must look on available software releases and community of users. Community will give you an indication of how careful vendor is following their roadmaps, promises and (mostly important) long term software compatibilities.

7. Open source software isn’t much different from functional and technological standpoint. Open source software is not cheaper and simpler – it is just a different business model. There are variety of open-source flavors and you need to read all legal provisions. Involve your legal advisers to help you to go through language and meaning.

What is my conclusion? In my view, PLM software domain will be turbulent in 2014. New companies, technologies and business models are coming to disrupt and change existing industry landscape. However, your PLM software buying decision will probably stay with you more than 1-2 years. So, my recommendation is to review available software, make trials, experiment and build use cases. These days software vendors are open to convert customers into their trusted advisers. Don’t afraid to be a part of the PLM vendors’ development process and decision making. In most of cases, it is fun and you will love it. Just my thoughts…

Best, Oleg


Siemens PLM Analyst Event and PLM Public Cloud Strategies

September 10, 2013

Social tools can make your professional life much more efficient these days. I’ve been following Siemens PLM analyst event in Boston last week via twitter. The even is over, but you can still reach the tail of the information today by searching for #SPLM13 hash tag on twitter. Twitter search tool has a limited timespan, so run fast if you want to get the original tweet stream.

Cloud PLM switch is under go and obviously, one of the topics of my interest was Siemens PLM software in the cloud. Few months ago, Siemens PLM announced about TeamCenter cloud availability and IaaS cloud strategy. I wanted to find some examples of TeamCenter cloud experience provided by customers. Cloud buzzworld wasn’t on the top of hype list for the event. It was very easy to catch the following tweet by Jim Brown:

Jim Brown @jim_techclarity. Sterling – Yes, Teamcenter is on #Cloud. 2 customers up. Working w/ partners vs setting up cloud #SPLM13 #PLM

One of the top differentiations in cloud strategies today is private vs. public cloud. The associate cost is one of the factors of the decision. The cost of data centers and services can easy go high and it will influence other decisions – availability, packages, price. I found a very interesting article speaking about cloud cost differentiations published in Wired magazine. Navigate to the following link to read – Why Some Startups Say the Cloud Is a Waste of Money. Make a read. The main point in the article is that public cloud and Amazon can be quite costly and not efficient in specific cloud configurations. The article brings multiple examples companies started with public cloud on the Amazon and moved towards private cloud within the time. Here is my favorite passage from the article.

“The public cloud is phenomenal if you really need its elasticity,” Frenkiel says. “But if you don’t — if you do a consistent amount of workload — it’s far, far better to go in-house.” Within IT departments, public clouds do tend to get more expensive over time, especially when you reach a certain scale.’

PLM vendors are following different strategies when it comes to public and private cloud these days. Arena Solutions (aka Bom.com in early days) is offering their software as public cloud. The same does Autodesk with PLM360. Dassault Systemes didn’t provide any information about how much cost their new cloud offering. Meantime, Siemens PLM didn’t provide any information about TeamCenter on the cloud as well. Here is the only relevant tweet from #SPLM13 I found about Siemens PLM cloud licensing and cost:

PJ Jakovljevic @pjtec4 #splm13 Interesting that in #SiemensPLM’s new go-to-market initiatives there are no mentions of #cloud & subscription licensing #JustSaying

What is my conclusion? We are getting into period of time PLM vendors will try to innovate by trying different cloud strategies. My hunch there are two main reasons here – cost and market differentiations. Public vs. private cloud will be one of the key differentiators. The elastic capability of public cloud is a huge advantage and it was proven by many internet and enterprise companies. At the same time, specific characteristics of PLM business can make private cloud and combined options attractive as well. The jury is still out. Just my thoughts…

Best, Oleg


Multiple Facets of PLM Search

June 6, 2013

Disclosure: As a co-founder of Inforbix and responsible of PLM 360 and Autodesk Vault product development at at Autodesk, I understand that my opinion about PLM Search can be unintentionally biased. Nevertheless, I believe the topic itself is very important, so I decided to share the information and my opinion anyway.

Search is a fascinating topic. Last 10 years changed our understanding about what search can do. Google clearly made a revolution in search and made a revolution in people’s mind about what search can do. Enterprise software companies, in general, and CAD / PLM vendors specifically started to pay attention to search for the last 3-5 years. Getting back you can recall Microsoft / FAST, Oracle / Endeca, Dassault Systems / Exalead, Autodesk / Inforbix and some other events.

Couple of weeks ago, I’ve been talking about PLM Search and Findability. Product development content is complex and semantically rich. In many cases, it leads to the situations where person doesn’t even know what to search and where to search. Another very important topic connected to search is data reuse. Navigate to my previous post here to read more. In my view, search is one of the fundamental mechanisms that can simplify data re-use by allowing to find data and eliminate re-entering of data between different application silos.

I’m following different implementations of PLM search. Today I want to highlight three examples of different approaches on PLM search – Siemens PLM Active Workspace, Autodesk PLM360 search and Aras/Alcove9 search.

Active Workspace – complexity and visual experience

Siemens PLM came with Active Workspace last year. The complexity of existing PLM implementations raises the question of usability of PLM system. I’m sure you remember my post – Who will provide PLM for Boeing in 2015? Active Workspace is Siemens PLM answer to complexity of user experience.

PLM 360 search – cloud and Google-like approach

Autodesk PLM360 is taking cloud approach to search to solve problem of information connectivity and reuse. PLM 360 search allows to search in PLM environment as well as in files sources located on shared network drives and local discs. By doing that, PLM 360 search enable ease of information discovery from the cloud regardless of where this information is located.

Aras Search – open source and existing UI paradigm

Aras PLM is following their open source strategy and partnering with Alcove9 to provide open source search approach. Alcove9 leverage Lucene and Solr to provide search solution. To simplify the use of search, Aras is embedding search in existing Aras UI.

What is my conclusion? PLM vendors will continue to innovate in search. Consumerization trend creates a significant pressure on IT department to provide a better experience for information workers. To get access to the right information at the right time is a reality of every product development organization these days. Just my thoughts…

Best, Oleg


Why PLM is more complicated than Google?

November 16, 2012

Integration is a tough job. Especially when it comes to the enterprise software. The typical manufacturing company landscape is siloed it contains many systems – office application, email, content management, CAD, CAM, CAE, PDM, PLM, etc. Beyond that set of systems, every company has ERP and few additional enterprise systems. In my view, the demand of people these days is to have integrated environment. In PLM, the discussion about “integrated vs. best of breed environment” can get very hot. As an example you navigate to the following Tech4PD video debates by Jim Brown and Chad Jackson – Granularity vs. Integration: Suites vs. Best-in-class PLM.

Interesting enough, I found the web environment these days has near the same level of integration as enterprise environment. Google’s environment very often provides an appealing use case too. Think about Gmail, Calendar, Google Drive, Web and some additional Google systems. How to help people to have integrated and seamless environment? Integrated search is one of the ways to solve the problem. Google is trying to solve the problem by providing integrated Google personal search that capability to reach outside of Gmail and collect information from other Google applications. I submitted to evaluate this feature using my personal gmail account and hope to share my feedback with you later.

PLM vendors are experimenting with integrated search user experience too. You can see them in the different examples of technological and product announcements as well as acquisitions PLM companies made during past 2 years – Dassault Systemes Exalead, Autodesk Inforbix, Siemens PLM Active Workspace, Aras Enterprise search and some others.

However, integrated search is a complicated problem. Even Google – the absolute technological leader in a search domain is confirming the complexity of search beyond the web. Navigate to the following article to read more – Google Amps Up Personal Search to Combine Gmail, Calendar, Drive and More published by All Things D last month.

To me, the most notable passage in this article is related to the complexity of the integration and integrated search.

Back in August, Google noted its Gmail index is as large or larger than its Web corpus, but with much higher and more complicated privacy requirements. All of these personal search experiments are available only in English and for personal Gmail accounts.

What is my conclusion? Search and data is a difficult problem. Enterprise and PLM environment clearly provides a more complicated case compared to public web in terms of search, content processing, permission and business logic. Brutal computing force helps, but it is not an ultimate solution for integrated environment. You need to have domain knowledge and probably apply some advanced engineering to solve this problem. Just my thoughts…

Best, Oleg

Picture credit newmediaandmarketing.com


PLM Cloud Interest and AAA PLM Players

October 29, 2012

The interest to cloud PLM is growing these days. At the beginning of this year, I discussed future PLM business model during the PLM Innovation conference in Munich. You can navigate to my historical post here. You can see lots of conversations about cloud these days. However, until now, only one from major PLM players – Dassault, was playing cloud game. As it was mentioned by Bernard Charles during DSCC 2011 event, Dassault invested 2B into building of the unique online cloud platform. This is not true any more. Earlier last week, Siemens PLM announced the availability of TeamCenter on the cloud. Navigate here to read Siemens PLM announcement. According to Siemens PLM:

Teamcenter on the cloud enables companies to move some, or all, of their computing infrastructure to a third-party cloud service provider versus investing in their own hardware. This gives customers cost effective access to enterprise grade IT infrastructure and resources without the need for capital expenditure. Siemens now supports Teamcenter on three of the leading cloud services, Microsoft Windows Azure, IBM SmartCloud™ Enterprise+ and Amazon Web Services. The company has completed a certification and enablement program for Teamcenter delivered on each of these service provider’s IaaS offerings.

I found an interesting writeup about TeamCenter on the cloud made by PJ of TEC. Navigate to this link to read -Siemens Teamcenter Going to the PLM Cloud. PJ is analyzing what is behind TeamCenter cloud announcement. This is an important passage, in my view, which explains that:

While the benefits such as faster time to value, dynamic scalability, and lower TCO are indisputable, this is just the typical first cloud-enabling step of moving the infrastructure to the cloud. Certainly, there is also the benefit from accessing the PLM system from the Internet, and at the analyst event, we also saw a demo of a mobile user interface (UI) in the cloud. But our understanding was that Siemens is not yet going to provide a subscription model or a multitenant cloud.

At the same time, PJ concludes that despite cloud announcement, TeamCenter is not adopting ‘cloud PLM’ business by moving towards subscription model. I didn’t find any mentioning of subscription prices as well as information about future announcement. Siemens PLM press release mentioned only “business flexibility”, as was mentioned by TeamCenter cheif Eric Sterling. Here is the quote:

“The key benefit of Teamcenter on the cloud is the business flexibility it provides,” said Eric Sterling, Senior Vice President, Lifecycle Collaboration Software, Siemens PLM Software. “In today’s ever changing global landscape, the flexibility to dynamically manage infrastructure on the cloud gives customers the ability to scale up computing resources with demand and more importantly, scale down costs if demand decreases. This enables organizations to effectively manage IT budgets as an operating expense versus capital expense which can improve profitability.

AAA PLM?

I learned an interesting term in PJ’s article – “Triple A” PLM players. As I mentioned in my earlier article, Open Source and subscription-based model used by cloud PLM apps are two major PLM business disruption forces. PJ summarized it by calling three vendors – Aras, Arena Solutions and Autodesk PLM (AAA):

Siemens acknowledged that its main interest is still the perpetual license play. The vendor admitted that the so-called Triple A PLM players—Arena Solutions, Aras Corp., and Autodesk 360 PLM— are disruptive forces in terms of PLM deployment and licensing. Siemens pledged to be responsive to the market—i.e., it is constantly reviewing its practices—but everything needs to be good for both the vendor and its customers. Term-based licenses and Siemens Finance Services were suggested as possible options in the meantime.

PLM cloud awareness

I usually do my “reality check” on Google trends. You can see that now “PLM cloud” is now a visible trend. At least, you can see it on Google’s trends, which confirms the growing cloud interest from players and customers in engineering and manufacturing space. Even it is not saying much to prove the adoption and customer experience with cloud PLM, it is a confirmation of the trend and strategic direction.

plm-cloud-google-trend.png

What about PTC / Windchill?

After TeamCenter cloud announcement, PTC Windchill is the only product (vendor) that didn’t refresh their interest in a cloud PLM play. Windchill has long time an agreement with IBM about hosting of Windchill on IBM servers. You can see this offering is available here, but I PTC didn’t provide any recent updates about that offering as well as a preview about future availability of Windchill on the cloud. You can only see IBM application on demand delivery model here.

What is my conclusion? In my view, customers are starting to recognize the value of the cloud technologies for PLM. It comes in multiple aspects – IT infrastructure optimization, business models allowing to pay for services as you need them, global access and many others. It would be interesting to see how cloud technologies and product offering will be developed by PLM vendors in coming years.

Best, Oleg


PLM Innovation: Who will provide PLM to Boeing in 2015?

October 25, 2012

I’m in Atlanta these days attending PLM Innovation Americas conference. Today is the first day, and I’m still expecting many things to come. Nevertheless, here is the thing that made me to blog. I’ve been attending first keynote made by Kevin Fowler or Boeing Commercial Airplanes . The name of the presentation – The sky’s the limit? Reaching for the value of PLM at Boeing Commercial Airplanes. The presentation provided a very interesting retrospective on how PLM developed at BCA (Boeing Commercial Airplanes) for the last 20 years. In my view, Boeing is one of the companies that stands at the root of PLM development back 25 years. Boeing fundamentally influenced the way PLM tools were developed by vendors like Dassault Systems and Metaphase (now Siemens PLM).

Growth of PLM system was driven by the need to support development and manufacturing processes. The ultimate request was to provide additional features to product development processes. Boeing moved from spatial integration (777) to build integration (737-next-gen) and functional integration (787). It means more and more features. The following slides show a very interesting trend related to Boeing PLM Value.

As you can see, functionality is growing. However, total cost of ownership is growing too, which is not very good sign. The most disappointing factor is related to usability of PLM systems. The usability of PLM tools is going down, which confirms the fact PLM is struggling from complexity and user experience. The level of information complexity at Boeing is impressing – 1B (Billion) parts to manage during the release of aircraft, Boeing has 12000 aircrafts in service and operation, Boeing employees are sending 63M (Million) emails during the month. Boeing engineers need to use multiple tools during their working day.

However, the most important message I captured from Boeing presentation was related the future evolution of PLM system. According to the Boeing, all PLM systems Boeing is currently running are approaching their end of life. Take a look on the following slide presenting four generations of Boeing PLM systems. Actually, it represents only three generations. Boeing put a question mark on the generation of PLM tools that need to come in 2015.

What is my conclusion? It is very interesting to see how large companies are turning towards usability of PLM tools. In the past, usability wasn’t a big deal for enterprise companies. Nowadays, end users cannot tolerate bad user experience. According to Boeing, their users are opening about 19 user interfaces to get data. Future PLM systems need to come with a different level of usability and user experience. The expectation level will be set by iPhone, Google, Facebook and other consumer tools. PLM vendors need to make a note. Important. Just my thoughts…

Best, Oleg


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