Develop3D LIVE: The stage for “cloud CAD” competition

March 27, 2015

stairways-to-cloud

I attended Develop 3D Live yesterday in Warwick UK. It is probably the only vendor independent event focusing on CAD, 3D, design and engineering. It was my first time at Develop 3D Live. I think number of attendees was about 1’500 – 2’000 people at its peak time. All major CAD vendors presented at the event – Autodesk, Dassault Systemes, PTC and Siemens PLM. It was also first time public appearance for Onshape. The event was live streamed to U.S. time zones and had good twitter coverage at #D3DLive. You can follow the history of twitter stream here. I’m sure Develop3D will make recording available too.

Future CAD – #1 topic on the list

The future of CAD was the #1 topic on the list. The theme was set clear – cloud CAD. The agenda included keynotes from all CAD vendors – Carl Bass (Autodesk), Jon Hircshticsk (Onshape), Dan Staples (Siemens PLM), Gian Paolo Bassi (Dassault / SolidWorks), Brian Thompson (PTC) and the panel discussion (Future CAD) with Jon Hirschtick, Mike Payne, Kevin Schneider, Gian Paolo Bassi and Nikola Bozinovic (Frame / aka Mainframe2). Presentation, panel, off line conversation made me think about this interesting “cloud moment” in engineering software. I’ve heard it from many people during the event – it is a time to shake CAD industry again.

A new history of cloud CAD

I think, the first time time, word “cloud” was mentioned out loud by one of major CAD vendors was SolidWorks World 2010. That was the time when SolidWorks introduced SolidWorks cloud prototype, which worked in browser and on Mac OS. Here is the passage I captured from Cadalyst article back in 2010.

Next came the buzz-worthy preview of SolidWorks on the cloud (aka software as a service, or SaaS), wherein software is hosted on powerful server farms and users access it using an Internet browser. “This is designed not for flash, but to solve problems and make your life easier,” Ray said, adding that the technology has been in development for three years. Cloud computing overcomes the challenges of software installation and maintenance and, according to the company, keeps data secure. It is multi-platform by its very nature, meaning it is accessible to users regardless of operating system, and it can accommodate touch-based modeling and finger and pen interaction — that is, any wireless-connected device from anywhere could link the user to the full functionality of the 3D software

The period of time between 2010 and 2015 is a good demonstration of the speed of changes in engineering industry domain. It took long five years, lot of debates, many technological changes and here you go – cloud CAD became mainstream topic in the conference agenda. It still doesn’t mean the majority of CAD users are moving to the cloud. But the trend is clear – people are exploring the opportunity and potential of cloud CAD today. The reality – we are just scratching the beginning of a much bigger change of what cloud CAD will do to engineering and manufacturing software. The fun time is ahead.

Business and licensing model changes

Cloud is a topic that often brings confusion between technology and licensing. Cloud based business models are taking their roots back into ASP business (Application Service Provider) and, lately, to SaaS (Software as a Service). SaaS is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as “on-demand software”. The “hosting” element of SaaS is not required and you can provide subscriptions for the software installed on a desktop too.

Subscription based licensing popularity is growing in engineering and manufacturing software. Many of CAD and PLM vendors are shifting their licensing into “subscription only” these days. Although, licensing is very important, it is not specifically related to “cloud CAD” discussion in my view. There are many examples of software that delivered as installed application, but sold on subscription basis.

Technologies

The discussion is heating up when it comes to cloud CAD and technologies. I want to mention some of them – data management, graphic, geometry modeling, browser, security, virtualization.

Data management is one of the key components of cloud CAD. Some of you can be surprised, but cloud CAD is coming first to solve PDM problems related to poor data management of CAD files – accessibility, locations, references, copies, sharing, versions, collaboration. To make it happen, cloud CAD should come with solid data foundation capable to manage data using modern database and cloud storage technologies.

Graphic systems. The debates here are going around how rich CAD graphic can be available on different devices – laptops and mobile devices. Remember, original CAD high performance workstations had impressive performance characteristics. Very often, CAD systems worked with dedicated graphic cards and specific memory requirements. How is it going to change? Time will show that.

Geometry modeling is important for CAD and in defines critical foundation characteristics. Interesting enough, this technology is not much in focus for the moment. I didn’t capture many discussions about that. It looks like CAD vendors are going to leverage existing geometrical kernels and will focus on geometric modeling later. Although, I can see some interesting potential to simplify migration from existing CAD systems to new cloud products using same geometric modelers. The most interesting one here is SolidWorks and SolidEdge to Onshape migration (all systems are sharing Parasolid kernel).

Browser. This is an important technological component to deliver cloud CAD. The debates “cloud vs. browser” are heating up. The ability of browser to run full CAD system is an interesting opportunity that cannot be underestimated. If browser will be capable to deliver full CAD functionality, it can become a big deal in removing entry barrier for customers. It is also connected to the discussion about “offline” use. Internet is still unreliable in some places and we are going to hear many debates how to get advantage of cloud CAD without internet access.

Security. This is “red herring” discussion. The topic of security is important, but it is equally important for non-CAD domains. Each group of customers will take their own path and speed in cloud adoption and security requirements will follow these groups.

Virtualization. This is an interesting technological topic. Especially, when it comes to the desktop. The potential to virtualize desktop and run all Windows applications “as is” on the cloud is inspiring many companies. It brings many other questions. One of them – do we really want to bring messy desktop experience to the cloud? I’d prefer to leave all file and data management problems behind and not to move it to the cloud. However, virtualization can be a greatest short term opportunity for cloud and CAD.

Cloud CAD: products and differentiations

I assume all CAD vendors are recognizing cloud as a trend, opportunity and change that is coming to the industry. Their strategies and reactions are different. Some of them are using cloud as a jump start to shake up the industry. On the conservative side, vendors accept cloud as a technology for new type of delivery models. Below, I put a short summary capturing position and reaction of CAD vendors on cloud CAD future as it was discussed during Develop3D Live.

Autodesk: Cloud is strategic direction for Autodesk. According to Autodesk, cloud is not a future, but reality Autodesk is living for the last five years. Autodesk developed many cloud products. Autodesk Fusion360 is a central part of cloud CAD offering. The focus of Fusion360 to provide support for design, engineering and manufacturing workflows by leveraging data and social collaboration.

autodeskcloud

Dassault Systems / SolidWorks: Cloud is a delivery technology for SolidWorks and Dassault. SolidWorks Industrial Design is a new cloud product for conceptual design. Cloud is part of a broader vision of 3DEXPERIENCE platform, which support a diverse set of design, engineering and manufacturing workflows.

solidworkscloud

Onshape: As a newcomer company, Onshape is laser focused on technological differentiators – pure browser and no installation required. PDM functions are included in core Onshape product and provide support for versions, branches, undo/redo and collaboration.

onshapecloud

PTC: Unfortunately, I missed PTC session at Develop3D Live. In my view, PTC is slowly moving towards cloud. One of their last announcements was about new “cloud PLM” offerings. I also think, PTC was the last CAD vendor that said “cloud” word in public. I haven’t heard about anything related to “cloud CAD” from PTC. But maybe PTC is baking something for coming PTC Live conference .

Siemens PLM / SolidEdge: Cloud is clearly a delivery technology for SolidEdge. Recently announced cloud trial version of SolidEdge delivered using virtualization layer and it is complimentary to their cloud PLM IaaS strategies.

solidedge-cloud

What is my conclusion? It is a time to shake CAD industry with cloud. I’ve heard this statement many times from attendees of Develop3D Live. It will be interesting to see the development of products and technologies for the next few years. For new vendors like Onshape (and maybe few others in stealth mode) it will be a race towards traction and customer adoption. Established CAD vendors can clearly leverage their existing customer base. It is much easier to preserve existing customers rather than sell to new ones. I’m sure we will see many interesting turns and new opportunities discovered on the road to cloud CAD. Just my thoughts…

Best, Oleg

Image courtesy of Idea go at FreeDigitalPhotos.net


Is public cloud reshaping PLM landscape? Time to re-check…

March 6, 2015

plm-cloud-landscape

The question how to implement PLM cloud is one of the most confusing when it comes to the decision about choosing one of available PLM solutions on the market today. The time when PLM vendors used "cloud" as a differentiation is over. Most of PLM vendors are comfortable with "cloud" word and the number of companies considering cloud as part of their PLM strategy is growing. How to decide what is the right cloud strategy for you? The dilemma of public vs private cloud is one of the most challenging for many companies.

My attention was caught by ReadWrite web article – You Think Private Clouds Are More Stable And Agile Than Public? Think Again. The article provides a set of good arguments for public cloud option. Here is my favorite passage:

Of course, your CIO’s job is only truly threatened by the public cloud if she chooses to fight it, or mindlessly continues to believe she can build a better cloud than Amazon, Google, and Microsoft. For 99.999% of enterprises, building your own cloud or data center may be a comforting way to stick with old habits, but it’s generally going to be the wrong decision. While there are certainly workloads that will perform better or need to be secured within the four walls of your firewall, the reality is that most infrastructure belongs in the cloud.

No, You Can’t. It’s a convenient fiction that public cloud is unreliable compared to private IT. But let’s be clear: it’s fiction, not fact. Here’s the reality on public cloud up-time: last year Amazon Web Services managed 99.9974% uptime despite hefty growth and unparalleled pressure on its infrastructure. Google was even better at 99.999% uptime. (Microsoft Azure performed a bit worse, though still quite well, according to the Cloud Harmony data.)

In lights of this article, I decided to make a check and see what cloud options are supported by different PLM vendors. Here is a short summary of my discovery (alphabetical order of vendors).

1- Aras PLM is supporting Azure public cloud and, in addition to that saying that Aras is capable to run on any cloud infrastructure (public and private). Here is the link to Aras website.

2- Arena Solutions is cloud solutions. There is no specific information on the website about public vs. private options. My assumption, Arena is public cloud.

3- Autodesk PLM360 is cloud only solution. There is no specific public vs. private information on PLM360 website. My assumption PLM360 is public cloud.

4- Dassault Systems announced to support all cloud options by 2015. See my blog about it. I cannot find a link to a specific cloud configuration available for the moment. The following link presents a list of ENOVIA on the cloud products.

5- Oracle Agile PLM is available via hosted environment. The link with more information is here via Oracle partners. I wasn’t able to find specific information about public vs. private cloud options. More information is here.

6- PTC PLM cloud is supporting both private and public cloud options as you can see it from PTC website. Here is the link, which presents PTC cloud portfolio stating private instance for both premium and enterprise cloud options.

7- SAP cloud applications website is not providing any link to PLM solutions. At the same time, SAP PLM website has zero references to cloud solutions.

8- Siemens PLM is supporting IaaS based cloud deployment. According to the information on the following link, TeamCenter is compatible with Amazon Web services and future support is planned for IBM and Microsoft clouds.

What is my conclusion? Most of PLM vendors are supporting public cloud. It is a real change and it just happened over the past 2-3 years. However, devil is in details. A specific architecture of cloud solution can make a difference. In the past, I put several articles discussing details of cloud technologies. The following link can be a good starting point to discuss definition of true cloud PLM solution. In a nutshell it comes to 4 things – available on demand, hosted, elastic, global access. Just my thoughts…

Best, Oleg

Image courtesy of ddpavumba at FreeDigitalPhotos.net


How PTC is delivering PLM in the cloud?

January 28, 2015

ptc-plm-cloud-1

Cloud is trending and it is hard to find a company who is not thinking how to leverage new cloud technologies and business models. However, just to say “cloud” these days means probably nothing. The right question is how to implement cloud. I guess many companies these days are coming to that question. It goes in parallel with the discussion about what is “cloud” and what is “not cloud”, which has some technical and some marketing aspects.

Long time ago, PTC introduced PLM “On Demand“. You should remember this marketing name that later was replaced by SaaS and cloud. According to the PTC website, the solution is available and hosted by IBM. I noticed some indication of PTC move to the cloud back in 2013 after acquisition of NetIDEAS. My writeup about that is here. According to PTC press release NetIDEAS allowed to PTC to develop a better foundation to offer multiple deployment options.

Earlier today, my attention was caught by PTC announcement – PTC Introduces PTC PLM Cloud New PTC Windchill SaaS offerings for small and midsized companies. The following passage is explaining the reason why PTC is coming with cloud product offering

Recognizing that many SMB organizations may lack a dedicated IT staff but still want to adopt a proven PLM environment, PTC designed PTC PLM Cloud specifically to enable team collaboration and data management in the cloud. This flexible offering eliminates the typical, but risky, SMB practice of shared folders and file naming conventions which hamper product development. With more effective and reliable data sharing in the cloud, customers are able to improve product development across teams in different locations, teams working with varying CAD applications, and with external teams such as partners and suppliers who are a growing part of the product development process.

I tried to dig inside of materials available online to see how PTC will provide cloud PLM and what options are available. Navigate here to learn more. It is available with 3 options – standard, premium and enterprise. While names mean nothing, the following definition caught my attention – “instant access” for standard vs. “dedicated database” for others. In addition to that, the differences between options down to “workflow customization” in premium “new business objects and UI customization” for enterprise. It looks like PTC recognized the importance of MCAD data management – all versions are coming with integrated viewing solution and support for Creo, AutoCAD, Inventor and SolidWorks.

ptc-cloud-28-jan-2015

The questions that remaining open me at this moment are price and cloud (hosting) architecture. It is essentially important for customers today as I mentioned earlier in my post – Why you should ask your cloud PLM vendor about Devops and Kubernetes.

What is my conclusion? Manufacturing companies are not implementing PLM because of high cost and availability of IT resources. To many customers and vendors today, cloud seems like a right path to remove IT cost and make implementations less painful. From that standpoint, PTC is taking right trajectory by delivering Windchill based PLM solution using cloud. However the devil is in details. I’m looking forward to learn more about “how” PTC on the cloud will be delivered and how it will be different from other PLM clouds from Autodesk, Aras, Dassault Systemes and Siemens PLM. Just my thoughts…

Best, Oleg


Social PLM: How to pull a trigger?

November 19, 2014

plm-social-trigger

In my yesterday blog, I shared some of my thoughts about “Facebook at Work” and potential impact on engineering and manufacturing software. It made me think again about all discussions and stories related to social software trend and social PLM.

Social was trending topic 3-4 years ago. Many new companies were founded back those days to realize the idea of “social enterprise”. No doubt it was heavily influenced by the large popularity of social networks and web. Facebook, LinkedIn, Twitter and many other companies supported that trend. In enterprise domains, companies like Yammer and few others made a successful swing by introducing their products in business domain.

CAD vendors reacted on social trend by introducing “social platforms” or “social products”. It was mix of new development (Dassault 3DSwYm) , partnerships with other vendors (Microsoft SharePoint – PTC Windchill Social Link) or technology acquisitions (Autodesk – Qontext). In my view, none of these products and technologies changed a way people used to work in organization. Vendors blamed engineers for anti-social behavior. Customers blamed vendors for non-intuitive user behavior, missed features and bad integration with engineering content.

I put some of my notes about why I think social PLM trend lost the opportunity: Why Engineers Don’t Like Company Private Social Networks? and Why Social PLM 1.0 failed? I guess,despite all attempts, email remains one of the most visible collaboration tool for most of engineering and manufacturing companies.

At the same time, I believe, it is a time to rethink ideas of how to bring social into business eco-system. This is not an easy task. Some of key elements can be – structured enterprise communication, integration with existing messaging and communication system and thinking about social in connection to task management.

I had a short tweeterstorm with Jim Brown yesterday, following my blog about “Facebook At Work”. Jim kind of dismissed my points about usefulness of Facebook as a business social tool. Jim stands behind his old article – What I Learned: We are not Going to Design an Airplane on Facebook!

@olegshilovitsky: Maybe @jim_techclarity will rethink his 5 years old statement about airplanes design on Facebook

@jim_techclarity: @olegshilovitsky No, not rethinking it. Re read the post and you will see my predictions are pretty spot on. This time, at least

@jim_techclarity: @olegshilovitsky There is a lot more low hanging fruit elsewhere. Easier to add social to PLM than PLM to social. Talk to you in 2019 ;-)

jimbrown-olegshilovitsky-tweetstorm-social-software

Most of the time, I’m in agreement with Jim. However, I disagree on his view on social software add-on role. We should not view “social” software as an addition to something else. This is a mistake that many enterprise software vendors did in the past few years. Social is a reflection of people behavior. I believe, this is a fundamental thing in what Facebook did – to emphasize the importance of “real person” identification in social network. All social networks before dismissed the importance of identification. Facebook made it as a core function and won. Of course, it doesn’t mean the same thing will work for social enterprise or PLM.

Facebook at Work is coming to capture attention of people during work time. Today, many places are banning Facebook as a destruction. I guess, Facebook wants to figure out how to offer social value for people during their work time. To me it means to crack “social behavior at work”.

What is my conclusion? The main point of “social” is not to become a nice addition to enterprise software to improve collaboration. Unfortunately, this is how most of enterprise software vendors (PLM included) understood it. Collaboration is important and existing PLM products need to focus how to improve user experience. But, social is not about that. Social is about “behavior” of people at work. Today, it is mostly around email and important business systems. Not much social. We don’t know how to pull the trigger of social software in a company. In order to do that, we need to think about “behavior”. We need to think how to make people addicted to business social function through the value it brings on everyday basis. Just my thoughts…

Best, Oleg

photo credit: Ian Ruotsala via photopin cc


PLM Vendors and Tunnel Vision

November 11, 2014

plm-tunnel-vision

I’ve been following Dassault Systems 3DXforum this morning. Thanks for technology improvements these days you can be almost present at the events by combination of live streaming and social media communication. The first presentation by Bill Taylor, Fast Company editor struck me by mentioning of the idea of Tunnel Vision. I took a trip to Fast Company website. Navigate to the following link to read Six Ways to Prevent Corporate Tunnel Vision. In a nutshell, I can see tunnel vision as a sort of decease that keeps company in the eco-system of existing business boundaries. At the same time, business is getting so disruptive these days that focusing on a known boundaries, suppliers, partners and business models will crash you eventually. Here is my favorite passage:

Such upheaval is evident everywhere in the business world today. Did you know that big-box retailer Walmart now competes with Comcast, and Netflix for movie streaming on TVs? Or that a business-to-business network equipment giant Cisco now competes with Kodak and Sony for consumer camcorders? Most market incumbents stick with their current products, business models and industry for their entire existance, such that they don’t see opportunities to move—or the risk of new entrants. Such tunnel vision presents a tremendous opportunity for savvy executives looking outside their current base to grow revenue or maintain leadership.

It made me think about PLM vendors attempts to think out of the box by pushing boundaries and challenging current paradigms. If you had a chance to read my yesterday blog, you can see how Siemens PLM is pushing PLM-ERP boundary with the strategic objective to develop fully digital manufacturing and take over mBOM. The comparison of engineering and manufacturing performance with Google self-driving cars was pretty bold. At the same time, you see how Dassault System is innovating into multiple domains by pushing CAD file paradigms introducing “Zero file” strategy and, as I just learned this morning, very much focusing on experience. PTC is looking how to expand their horizons with IoT strategy and services. The last, but not least – Autodesk is focusing on cloud as a strategic differentiation in PLM.

PLM vendors are clearly coming to push existing PLM boundaries. I’ve been trying to map PLM vendors’ strategy to six ways to prevent tunnel vision – business models, encroachment, simplification, total customer, next wave, distribution. I think there are bits of these ways in everything PLM vendors are doing. However, I want to come back to the one of the slides I captured – Apple Lazarus Strategy.

apple-lazarus-strategy

Apple repeatedly outsmarted competitors by introducing revolutionary products in the domains of other companies by providing new experience, combining services and new design. PLM companies all have their strengths these days. However, in many situations, PLM implementations are all look very similar if go down to nuts and bolts of business.

What is my conclusion? PLM companies are innovating to change traditional boundaries of what we know about PLM. My hunch, we are still in a very beginning of PLM disruption. I want to bring Marc Andreessen’s talk about competition and market -“The common theory is that you want to be first to market, but actually you want to be last to market and close the door [on that industry] so no one can come after you“. So, from that standpoint, it is interesting to see who will become last to PLM market. Just my thoughts…

Best, Oleg

picture credit


Competitive edges of SharePoint and PLM collaboration

November 5, 2014

microsoft-sharepoint

SharePoint is an interesting product and technology. I’m following it already few years. I can see some kind of love and hate relationships between PLM vendors and Microsoft SharePoint business. You can catch up on some of my thoughts about SharePoint in my previous posts – SharePoint PLM Paradox; Why PLM should care of SharePoint?; PLM SharePoint thoughts. SharePoint technology was successfully used by some PLM products (eg. SolidEdge SP) and discontinued by others (eg. PTC ProductPoint). With these two extreme examples, I guess most of CAD/PDM/PLM vendors are keeping neutral position with regards to SharePoint. Most of them are supporting some sort of integrations typically done by partners and service providers.

One of the issues that makes many customers and vendors confused is a comparison and sometimes even competitive positions of SharePoint. With increased demand for enterprise collaboration and information sharing, many customers are concerned about how both technologies can interplay in the organization. I put some of my thoughts about that in my post last year – How to stop comparing PLM and SharePoint?

Real story group blog SharePoint is no longer a swiss army knife caught my attention and made me think about SharePoint and PLM again. Also, chart shows SharePoint usage by different type of application. It also made a highlighting of new, mature and light usages.

sharepoint-usage-survey

The following two categories – project oriented collaboration, document management and simple file sharing shows probably a dominant place of SharePoint mature usage. From my experience, these categories demonstrates why many companies are confused about PLM and SharePoint. For many of them, the initial phase of PLM – project collaboration and CAD file management can create a feeling of functional overlap.

The situation is getting even more interesting with new wave of cloud products developed by CAD/PLM companies and new startups. The focus of some of them is clearly to solve a problem of document management for engineers, file sharing and project collaboration. It is not obvious that these companies are going after the same market niche as Microsoft. At the same time, I can smell some levels of competitiveness there.

What is my conclusion? SharePoint is mature and successful technology. Microsoft has strong enterprise positions and with new Microsoft strategy for enterprise cloud can become even more dominant player. My hunch, PLM companies should make another round of thinking how to live together or compete with Microsoft SharePoint and connected social collaboration products. Just my thoughts…

Best, Oleg

Picture credit Microsoft SharePoint and RealStoryGroup


How PLM will catch the wave of analytics

October 31, 2014

plm-analytic-salesforce-wave

Data has tremendous value for any manufacturing organization. Nobody can dispute that. One of value propositions of PLM is to have an access about product data and process information in a meaningful form. You can find lot of information about it online. Here is just one example. Navigate to Tech Clarity report – Business Intelligence extending PLM value by Jim Brown. I liked the following passage from the blog post introducing the report:

The perfect storm of application and implementation maturity has set the table for significant value to be unleashed from PLM. The data currently buried in PLM systems is an untapped source of value for manufacturers. Now, companies are turning to Business Intelligence (BI) in order to tap into the wealth of product knowledge generated and available in PLM repositories. And like ERP, Customer Relationship Management (CRM), and other enterprise applications have proven in the past, there is strategic and tactical business value waiting to be delivered.

However, not much was done to bring it into reality. Most of reporting functionality of PLM products is clunky. Significant effort needed to bring right data in the right form. In many situations, customers are using services to generate and run reports. I touched the topic of PLM analytics a year ago – What is the future of PLM data analytics? My main point back one year ago was about speed of report generating and analytic processing. I can see some changes in the recent time. PLM vendors are starting to focus on how to improve data access user experience and speed of reporting.

PLM vendors are not alone in the hunt for data analytics these days. Few weeks ago, Salesforce.com announced about their plans to democratize analytics and bring it to every user in a simple way. Navigate your browser to the following link to learn more about Salesforce Analytics Cloud powered by Wave technologies.

The following screenshot captured from Salesforce Analytics cloud website made me think Salesforce is not limiting analytics to CRM data. The vision of Salesforce Wave is much beyond – the plan is to reach out to data located on the desktop, public internet, social networks and enterprise applications. It includes partnership with other vendors too. Sort of grand vision…

sf-wave-cloud

It made me think about the role PLM vendors and PLM products will play in new analytics wave plans. My attention caught by PTC announcement – PTC Joins New Salesforce Analytics Cloud Ecosystem to Extend Internet of Things Technology.

PTC will use its PTC ThingWorx and PTC Axeda Machine Cloud® technology to extend Wave by providing access to streaming Internet of Things (IoT) data from smart, connected products. Specifically, the integration will empower PTC and Salesforce customers to view data generated in a unified experience. The insights gained from the data will allow business units across an organization to more easily develop data analytic strategies that deliver stronger business value to their customers.

CIMdata provided an additional insight on PTC and Salesforce partnership here. To me, the key thing is related to unified experience. That was the key missing part in business intelligence, reporting and other data extraction technologies developed in the past.

What is my conclusion? Salesforce made a huge platform step by introducing Salesforce Wave. However, the future success of Wave is dependent on data availability. How fast Salesforce will be able to provide access to data locked in other enterprise platforms? The value of mixing CRM and PLM data can be significant and it can help PLM vendors to bring customers to their platforms. However, to catch the wave can be a tricky part for PLM platforms. It will require significant shift in openness and state of mind. Just my thoughts…

Best, Oleg


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