How much does it cost to manage CAD data?

May 14, 2015

cad-free-pdm

CAD files. Everyone who is dealing with design and engineering is familiar with this type of data. Large files, many dependencies, hard to store, share, change. That was the place where originally Product Data Management – PDM was born (if you long enough in this industry you might remember EDM or TDM acronyms too). Until very recently, PDM tools were hard to install, configure and use. Engineers didn’t like them and tried to avoid it as much as possible.

There are some good news on the horizon. CAD and PLM vendors are recognizing the need to release engineers from PDM pain and focusing on how to improve it from both user experience and license cost. If you recall one of my earlier blogs this year, I was talking about some interesting changes in PDM licensing from GrabCAD and SolidWorks – The future of free PDM.

Recent announcement from Autodesk about changes in Fusion360 packaging is not directly related to PDM. In a nutshell, it was about moving bunch of premium Fusion360 features into standard package with subscription price $25/month. At the same time, Fusion360 is providing PDM functionality and it is part of the subscription license which cost you 25$/month. Navigate here to learn more.

Another my post “Onshape quietly developed Google Drive for CAD” will give you a perspective from another cloud CAD disruptor – Onshape. A set of CAD data management (PDM) functionality is part of Onshape product. The subscription has free option as well as $100/month option. Navigate here to learn more.

It made me think about how much are we going to pay to manage and share CAD files in a near future?

The more “traditional” CAD / PDM approach is bundling CAD data management and integration functions into PDM/ PLM products. It forms a group of relatively expensive CAD data management tools. Navigate the following links to see examples – Aras CAD data management, Autodesk Vault, ENOVIA CAD data management, SolidWorks Enterprise PDM, SolidEdge SP, Siemens TeamCenter PDM, Windchill PDM Link. The license cost and TCO is not always obvious and transparent (not very different from many examples of on premise enterprise software). At the same time, the functionality of these packages are often goes much beyond just managing revisions and sharing CAD files.

Another group of vendors and products are formed by new “cloud products” that can give you an option to manage and share CAD data. All of them are subscription based. For some of them, PDM is an integral part of a bigger product. There are products with free subscription option under some conditions. Here is the list of vendors – Autodesk Fusion360, Autodesk A360, GrabCAD Workbench, Onshape, Kenesto Drive, Team Platform. I’m sure missed some of new cloud outfits, so please let me know about new cool names to be added.

What is my conclusion? I can see a strong trend for making CAD data management ubiquitous and near free is a reality we might face very soon. Cloud CAD vendors will lead this trend because PDM is an fundamental part of cloud CAD delivery mechanism. It will take trajectory of cost for CAD data management and collaboration to zero. Just my thoughts…

Best, Oleg


The future of free PDM

February 12, 2015

free-pdm-suff

Free is an interesting trend. As we always said, there is no free lunch. But, last decade introduced us to a new way of thinking about FREE. I recommend you to read a book – Free: The Future of a Radical Price by Chris Anderson. Free trend is interesting and has many opportunities. It is, of course, not a silver bullet to solve any problem. I can define two main use cases for free service or software: 1/ multi-level business schema in which monetizing is enabled by free product. The best example is Google. More generic use case is any ads selling in social networks; 2/ freemium model in which free product used to increase market share and product reach. Despite many discussions about significant potential of freemium models, it didn’t change the grand business schema in PDM/PLM. Most of “free” examples are coming into option #2 I mentioned above. PLM is a system that must be “sold” opposite to other products that can be “bought”. However, PDM is a bit different. Last 2-3 years indicated some shifts in PDM development. The value became more clear, the functionality is more standard and cloud file sharing and storage tools gave some vision for the future of PDM. In parallel, CAD/PDM integration became more integrated and customers are often assume that it must be provided by CAD vendors.

Today was a big day for customers looking for PDM solutions. First news came from SolidWorks World 2015. Here is the news – I picked it up from #SWW15 tweet feed – SOLIDWORKS 2016 package will include Standard PDM.

sw2016-free-pdm-1

Second news came from GrabCAD. A short email from GrabCAD this morning informed me that GrabCAD Workbench is now completely free. According to Hardi Meybaum, GrabCAD CEO here is why GrabCAD decided to make Workbench free.

…the reason is a focus on growing the community. “Our goal with this change is to reach more people. Returning to the free model of Workbench will increase the speed of adoption and support uninhibited product design collaboration.”

These two events made me think about future trajectories of PDM value proposition and pricing. Few interesting data points – if you are listening to companies developing cloud CAD solution, you can get the message – future cloud CAD won’t require PDM. More specifically, PDM will be a fundamental part of cloud CAD allowing people to collaborate on design. Even more, it will be much more transparent and intuitive than today. On the other side, generic cloud file sharing and collaboration tools are getting much more smarter and can quietly become ready to manage CAD files. Last, but not least – the complexity of CAD / PDM integration is well know fact. The trend towards simplification of integration and an attempt to re-imagine the way PDM can be integrated with PDM gain some support from both software vendors and customers. It might end up by removing check-in/out commands or tight bundling of CAD/PDM solutions coming from CAD vendors.

What is my conclusion? Everyone needs to manage CAD data, but nobody wants to implement CAD data management. My hunch, GrabCAD decided to give away Workbench to reach more customers and learn more future potential of GrabCAD business models. SolidWorks is trying to gain more market share from own customers without PDM solutions before they will implement free cloud PDM from other vendors. SolidWorks customers will get standard PDM package for free, which is a good news for large amount of companies having 2-3 SolidWorks seats. It looks like we are in the beginning of PDM market disruption. I can be wrong, but users are winning and this is what mostly important. Just my thoughts…

Best, Oleg

Image courtesy of Stuart Miles at FreeDigitalPhotos.net


How to transform old CAD-PDM integration paradigms

January 23, 2015

cloud-pdm-paradigm

Integration of CAD and PDM is a field with long history of battles, innovation and failures for the last 15-20 years. You can hardly undervalue the importance of integration between CAD and data management tools. For some time in the past CAD and PDM were separate systems. Engineers had to switch from CAD to PDM to perform specific tasks related to data management functions. To integrate PDM tools inside CAD was one of the greatest ideas of 1990s, which improved significantly what we call today “user experience”.

However, the complexity of data management interfaces was always something that made engineers uncomfortable. Another innovative approach that was introduced in the field of integration between CAD and PDM was to embed PDM tools into File Explorer user interface. One of the companies that did it back in 2000s was Conisio (later SolidWorks Enterprise PDM). The idea got lot of traction and allowed to engineers to work with a familiar file based interface while in fact using PDM tools.

People are hard. Especially, when it comes to adopting of new paradigms. Dassault System blog SOLIDWORKS and PLM: No Fear Required brings an interesting perspective on integration between ENOVIA PLM and SolidWorks.

3DEXPERIENCE platform offers a fresh approach to this problem. Recognizing that our existing Enterprise PDM solution has been greatly accepted by the design community, the same R&D group has designed a new product that offers the usability of EPDM but actually stores the data in a broader and more capable PLM solution. The result is the SOLIDWORKS Collaborative Innovation Connector, a product that works and acts much like a workgroup solution would but gives the designer just enough access to the PLM functionality to innovate their processes beyond what they can do today in a PDM environment.

The following video is one of the confirmation for that. You can see how ENOVIA PLM traditional web interface is morphing to provide File-Explorer user experience for SolidWorks users. What I found specifically interesting is that you can hardly distinguish between ENOVIA PLM and SolidWorks EPDM, which has very similar user experience for both file explorer and SolidWorks UI.

The video about ENOVIA SolidWorks integration made me think about what can be a new PDM paradigm as we move forward into cloud future. I’d like to bring few references to new products and companies in that space – GrabCAD, Autodesk Fusion360 and Onshape.

Fusion360

At recent Autodesk University in Las Vegas, Autodesk CEO Carl Bass presented the evolution of Fusion360 and its connection with cloud services such as Autodesk A360. According to Carl Bass, you can think about Fusion is a GitHub for engineers. Combined with A360, Fusion is a full digital re-imagination of how designers and engineers will collaborate – online and social. What is important to understand is that A360 provides data and collaboration backbone for Fusion360, so engineers are not facing file-based operations like in traditional desktop CAD tools.

carl-bass-fusion-360-au2014-2

Onshape

Onshape is a new company re-imagining CAD for Google era. Large group of Onshape founding team is coming from SolidWorks. Last week, Onshape started to blog. One of the things I captured from Onshape blog is their claim to rethink PDM role and appearance for cloud CAD. You can read some of my thoughts here – Future CAD won’t require PDM. Here is quote from Onshape blog:

on-shape-world-changed

We tried with traditional PDM, but fundamentally the architecture of copying files around, to and from servers and desktops, is just not a good basis for solving version control and collaboration problems. We think we have a better way to solve the problems, and no PDM system is needed.” Mac, Windows, phone or tablet. No PDM system needed. The files stay in one place. Different UI look. Now those sound like interesting and wonderful things. We’ll continue to anxiously anticipate what they have planned and what you have to say about it.

GrabCAD

GrabCAD workbench is another system that introducing a different experience by merging cloud and file-based data management operations. GrabCAD didn’t develop CAD system as it was predicted by some CAD industry insiders. However, GrabCAD Workbench is a PDM system on the cloud that can remind you some elements of Dropbox combined with CAD viewer and ability to control file revisions.

grabcad-workbench

What is my conclusion? Existing paradigms are hard to change. In my view, engineers are one of the most innovative groups of people. However, when it comes to their own tools, engineers are very conservative. You can easy expect the following vision for data management from an engineer – “I want to work with my designs (files), please leave me alone and stop selling me PDM tools”. However, here is the thing – collaboration can make a difference. The integration of data management and collaboration can provide a significant advantage to engineers in a modern mobile and distributed environment. This is a key thing, in my view. Cloud and mobile collaboration will change CAD /PDM integration paradigm in the future. Just my thoughts…

Best, Oleg


PLM software lifecycle and social development roadmaps

December 16, 2014

social-product-development

My post few days about PLM software replacement cycle turned into discussion about the way companies are implementing and maintaining PLM software, upgrades, new versions and planning investments into infrastructure and enterprise software. My attention caught Technia on demand webinar – The future of SmarTeam. It is an example of long software development cycle, maintenance, support and transition of enterprise software. I can see it typical for PLM as well as for enterprise software category, in general.

At the same time, there are some changes in enterprise software domain these days. Software development is getting more social. Social networks and other social activities are helping to develop better communication with customers. It helps to make better alignment with customers and socialize around software rodmap and features. On the last point, I found few examples to share with you from Aras Corp, Autodesk and GrabCAD.

Aras Corp., developer of enterprise open software PLM software – Aras Innovator is maintaining transparency and visibility around customer requests and development roadmap. Navigate to the following link to see Aras roadmap. An interesting feature here is customer voting mechanism, which helps to prioritize development.

aras-social-roadmap

Another example is Autodesk community. Navigate your browser to PLM360 IDEASTATION link. It gives you an opportunity to socialize your ideas directly with development team, voting for ideas and discuss details.

plm-360-idea-station

GrabCAD blog earlier today – GrabCAD’s product development process: how new features come to life brings some insight about GrabCAD development process, communication and features’ validation process. Here is a key passage from the post:

After testing and making sure things work, we introduce new features to our most passionate power users to get the last round of validation and give the first taste of what’s coming. Even if you are super happy about the solution you came up with internally, always get feedback from smaller group of people outside of the company before unveiling it to the world. Fresh sets of eyes can see your product in a totally different way. This entire process is fast. An easier project might take a day or two while more important functionality might take a couple of weeks to build. If a project gets finished and published, there’s no time to waste. New improvements are waiting to be worked on and the cycle starts again.

I didn’t find a way to see GrabCAD Workbench online- maybe GrabCAD folks can comment on that below.

I’m sure this is not exhaustive list of PLM vendors and examples how they are socializing around requirements and development roadmap. So, if you have more examples, please bring them in comments or send me via email.

What is my conclusion? Enterprise software world is transforming. Social media and networking are bringing new methods of open communication with customers. I can see a significant influence of open source and web development communities. I can see this trend is growing in the future. To communicate first, discuss with customer and then develop will become a new software development norm in enterprise too. Just my thought..

Best, Oleg

photo credit: Rich B-S via photopin cc


How to build online community around CAD/PLM software?

October 13, 2014

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There is one thing that seems make everyone interested and listen carefully these days – online communities. To build a successful community is a tricky thing. To make a money out of community is huge. Successful online communities can provide a lot of insight about how people are communicating, what is the value of community for different users and businesses. Communities are also a good reflection of business and software vendor ecosystem.

I’ve been discussing communities and marketplaces earlier on my blog. One of the most earliest discussion about that was Marketplace and Engineering software back in 2010. The interest of people to stay in the community is one of the most interesting factors to watch and learn. What will keep users to stay in the community and how to make it grow? Some of my earlier thoughts about that is here – PLM communities and let go threshold.

Online activity is a good indicator of community potential. I’ve been using blogging community as one of my own checkpoint about potential of users and customers to form a successful online community. Go online and try to find number of blogs about specific topic and their traffic. Do it for well-known MCAD packages (CATIA, Creo , Inventor, NX, SolidEdge, SolidWorks) as well as for PDM/PLM products. Google is of course not the best reflection of community size and activities. But it can give you some idea anyway.

CAD-PLM-communities-google-trends

Another interesting observation is related to how customers are sharing their knowledge. You can see very different behavior models. One of them is practically – share everything. This model is creating high viral content online. For this group it is not unusual to see how users are sharing their best practices and problems. Another group is conservative and closed. It is hard to get people to speak about this software. Most of information about it is curated either by software vendors and customers.

So, what are examples of successful in creating CAD/PLM communities? I can come with few examples. The list below is alphabetically sorted and I’m sure miss few communities (so, please don’t hesitate to suggest me additions to this group)

Aras. Back in 2007, Aras Corp. turned their Aras Innovator PLM product into so called “Enterprise Open Source”. This community demonstrated steady growth and I can see lots of information about Aras customers, open roadmap and open source development.

AutoCAD. The community of AutoCAD is big and reflect wide spread of this package in a very diverse set of verticals. I can see some association with community of users working with DWG. However, these users have the tendency to follow specific CAD packages developed around DWG formats.

GrabCAD. This is an interesting example of 1M+ engineers sharing 3D CAD models and related work online. GrabCAD website contains about 400K CAD models and this is probably one of the biggest in this kind.

SolidWorks. The community of SolidWorks is not a typical online (web) community. It was created around SolidWorks software back in before-web days. Nevertheless, this community demonstrated very high engagement level and shared lot of their work online in for the last 10+ years.

I guess “one million dollar question” is how to create a successful online engineering community. One of the myths of engineering world is that engineers are representing very anti-social group of people. The CreativeEngineer blog – A Few Common Myths About Engineers is actually bringing some opposite facts.

If you are thinking of being an engineer, you need to think of yourself as a leader, not a cubicle dwelling, anti-social, door mat. Here’s an except from Geoffrey C. Orsak, Dean of Engineering, SMU: In today’s reality, engineers are the new leadership class. Don’t believe me? Well, consider a recent survey of the S&P 500 CEOs by the global executive search firm SpencerStuart. Of these 500 key corporate leaders, nearly a quarter (23%) were educated as engineers and computer scientists.

So, is there an opportunity to create a larger community for engineers and users of CAD / PLM software? I guess the answer is yes. The shift towards online work is in a very beginning. My hunch existing engineering communities were just a beginning of future online working environment. The real community can be build around economic or social interest. In my view, the center of gravity will be moving from a specific CAD/PLM software towards companies and individuals. Internet is a new platform and community is a form to run business relationships on this platform.

What is my conclusion? Think about existing online communities: shoppers, open source software developers, education and many others. Try to make an analogy with manufacturing world. The economic and social interest is driving the most successful ones. I guess we just in the beginning of huge shift of engineering and manufacturing community towards online work. Economic interest will lead people to find new forms of business relationships and create new forms of CAD/PLM communities. Just my thoughts….

Best, Oleg


Cloud PDM ban lifted. What next?

September 24, 2014

cloud-pdm-pivoting

Once upon a time "cloud" was a taboo word in PLM domain. It was hard to believe manufacturing companies will share product information and manage processes using cloud tools. The situation is different today. For the last two years all major PLM vendors announced their support for cloud and developed their own cloud strategies. Some of my previous posts outlined my take on diversity of cloud PLM strategies: Autodesk enters PLM. Everything changed…; Why Siemens can develop PaaS option; Dassault is going to support all PLM cloud option by 2015+; PLM cloud switch and PTC final click. Some of CAD and PLM companies are mentioned on the top 500 cloud apps vendor list.

At the same time, one aspect of cloud and PLM was long time undeniable. It will be very hard (or even impossible) to think about using cloud system to manage CAD data. In other words, cloud PDM possibility was questionable. In the early days of On-demand (or SaaS) software, development of CAD integration between desktop CAD systems and web (on-demand) PLM tools was quite complicated. Several companies tried to do so, but results were questionable. Most of cloud collaboration and PLM tools developed for the last few years avoided management of CAD files and limited their functionality to publishing of CAD data mostly in CAD-neutral formats.

GrabCAD was first company eager to market cloud PDM solutions. GrabCAD Workbench was introduced earlier this year and focused on providing simple CAD data management solution to engineers in GrabCAD community and other companies.

grabcad-workbench-2

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You can read one of my takes on how GrabCAD wants to disrupt CAD file management few months ago.

Last week, at Autodesk PLM360 customer event in Boston, Autodesk’s Brian Roepke made an early preview of cloud (PDM) document management capabilities. Navigate to my blog from last week to learn more. Below you can see few pictures from demonstration.

plm360-cloud-pdm-2

plm360-cloud-pdm-1

By introducing PLM360 CAD data management capabilities such as versioning, relationships and embedded viewing, PLM360 is going to provide an alternative to traditional PDM systems. One of biggest challenges of the cloud is connection speed and ability to work with large files. Autodesk provided some hints on how the problem of large CAD files transfer will be solved. Trademarked as "Transfer Avoidance (TM)", this technology will optimize data transfer between desktop and cloud servers.

For long period of time, CAD and PDM integration was a very boring place. All PDM/PLM vendors developed their versions of CAD integrations. Competition was mainly focused on how to access CAD APIs in a timely manner as well as to support right versions and features of new CAD packages. I covered challenges of CAD/PDM integrations few months ago – How to re-invent CAD/PDM integration? After long period of time, GrabCAD was a first company introduced new concept of CAD integration. In my view, PLM360 document management capabilities open a new page in CAD/PDM innovation including new technological solution to optimize data transfer.

What is my conclusion? You cannot stop innovation. It was only matter of time for CAD/PLM companies to discover how to leverage cloud to improve CAD/PDM integration. My hunch, it is just a beginning of "cloud PDM" revolution. Cloud PDM ban lifted. Both GrabCAD and Autodesk are pioneers in this domain. I have no doubt, sooner than later, we are going to see what other PLM vendors will develop. There is a certain advantages to be "first mover". However, coming later to the game will allow to other PLM companies to learn from mistakes. Just my thoughts…

Best, Oleg

Disclaimer: I’m Autodesk employee. However, the views and opinions expressed in this blog are my own only and in no way represent the views, positions or opinions – expressed or implied – of my employer.


What cloud PLM cannot do for you?

September 19, 2014

no-cloud-magic-plm

It has been already few years since I started to discuss cloud PLM opportunities on my blog. I found one of my early blogs about PLM and cloud – PLM and cloud: hold the promise?

So, what changed since then? Actually, quite a lot… We’ve seen massive adoption of cloud and mobile by businesses in many domains. PLM cloud adoption is growing too. Cloud is on the roadmap of all PLM vendors. It is really a question of "how to implement cloud?" rather than a question of "do we need to support cloud"? We also seen few very interesting examples of cloud applications in CAD/PLM space. I want just to mention few of them – Autodesk design tool Autodesk Fusion360, Dassault SolidWorks Mechanical Conceptual, Autodesk PLM360. Siemens PLM made their TeamCenter PLM available from IaaS infrastructure. Aras announced cloud strategy and introduced cloud product available via partnership with Infor ERP – Infor PLM Innovator. Cloud PLM pioneers, Arena Solutions, introduced several new cloud tools (BOM control and Quality management). Last but not least, GrabCAD, an open community of mechanical engineers released cloud PDM tool – GrabCAD Workbench. Earlier this week, GrabCAD was acquired by 3D printing company Stratasys. According to TechCrunch, article the deal was around $100M. I’m sure missed few products and companies…

Here are things that I discussed back in 2010 – cost of the solution, delivery model, global access, faster implementation, scaling. We learned a lot of about PLM and cloud for the last four years. Today, I want to make a reality check for list of things I discussed before in lights of what cloud PLM can or cannot do.

1- Cost

Cloud PLM made a mental switch in everything we knew about PLM before. According to Engineering.com article, cloud affected negatively on-premise PLM market. Cloud PLM created expectations for alternative pricing models and pushed all vendors to think how to turn PLM into service offering. Today, you can buy cloud PLM subscription with no upfront cost and hardware investment, which is a very good thing. However, I don’t think, total cost of ownership is different if you will calculate it on the period of 5 years. I’d love to see and learn more about that and love if you can share your comments.

2- Deployment, scale and IT

One of the best thing delivered by cloud PLM is related to deployment and IT cost. You can buy and deploy it instantly – almost similar to how you can open a new Gmail account. As a customer, you don’t need to worry about servers, setup cost, ordering hardware. You don’t need to negotiate with IT installation time. However, you cannot eliminate IT completely, especially if you are large company. For most of situations, you will have to discuss and make an alignment with IT about issues related to security and information access.

3- Faster Implementation

So, you can buy cloud PLM without upfront cost, you can deploy it overnight. What about PLM implementation? Implementation is an interesting thing. I’d like to speak about two aspects of implementations – 1/Configuration and customization; 2/ Implementations of business processes.

Four years ago, many companies were concerned about capability of web/cloud applications to deliver the level of flexibility, customization and configurations similar to on-premise PLM deployments. It is true, for most of situations, you cannot hack your cloud PLM with simple SQL script. However, I think, the flexibility of cloud PLM tools today is similar to on-premise PLM systems. However, flexibility of cloud PLM tools cannot provide real advantages compared to on-premise tools. Thanks for virtualization and modern collaboration technologies you can run your implementation remotely also for on-premise PLM systems.

Implementation of business processes is an interesting aspect of PLM implementation. In practice it means to define data structures and business processes. Cloud PLM won’t provide any advantages here. It is all about people, processes and organizational changes. So, the ugly truth is that cloud PLM won’t reduce your need of implementation services. In case of on-premise PLM, implementation will be done on site and collaborate with IT – installing, configuring and debugging customized software. In case of cloud PLM, you will need to work with cloud PLM vendor or hosting provider.

What is my conclusion? Cloud computing changed a lot in our life. PLM on the cloud can do many things differently. With much lower upfront cost and simple deployment, it opens PLM doors for many companies that never thought can buy and implement PLM systems before. However, when it comes to implementation and services, cloud PLM won’t do much different from on-premise PLM systems. You still need to implement it. It will require business process planning and implementation cost. Just my thoughts…

Best, Oleg


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