Do we need super cloud PDM? But wait, we already have PLM…

March 30, 2015

super-cloud-pdm

Cloud is transforming businesses and technologies. CAD and PDM are going to be transformed too. If you had a chance to follow my blog last week, you probably read my thoughts from Develop3D LIVE conference in Warwick, England. If you missed, navigate to my previous post – Develop3D LIVE set the stage for cloud CAD competition.

I found it interesting, but cloud CAD is coming at first to solve old PDM problem – multiple file copies, revision management, branching, data sharing and collaboration. If I look on both Autodesk Fusion360 and Onshape, I can see that PDM functionality is coming included. By doing that, new future price of PDM licenses is finally set to zero. However, there are some complications too.

Does cloud CAD/PDM solve all data management problems? There is no simple answer on this question. Here is the thing. If you think about single system – Fusion360 or Onshape, you can think about PDM as a solved problem. However, if you zoom out in your company business, the first question you can ask – what happens if I want to use both systems? Should I get two clouds? What will be interoperability between these two and future cloud CAD systems? Some of my thoughts about that are here – will cloud CAD inherit data interoperability problem?

Actually, cloud CAD systems are not alone in this multi-cloud challenge. My attention caught by TechCrunch article – BetterCloud Raises $25 Million From Accel To Create Universal Tools For Monitoring The Office Cloud. The opportunity BetterCloud is related to management multiple cloud services used by the same organization. While Google Docs and Office365 are much widely used than Fusion360, Onshape and cloud SolidWorks, the problem is very similar. Here is my favorite passage from the article:

That competition has been great for corporate IT departments in providing choice, but the diversity of options has also dramatically increased the complexity of managing these clouds within a corporate environment. Identities need to synchronize across platforms, and monitoring the performance and security of these services is challenging, particularly in a time of austerity in many IT budgets.In short, managing multiple clouds – or even just one – requires a whole new set of tools.

The association with Google Docs and Office is especially helpful, since Onshape is using Google Docs paradigm to demonstrate core principles of new cloud CAD architecture.

Manufacturing companies are familiar with the situation when they need to manage multiple PDM systems. Very often, this is a CAD/PDM/PLM configuration for companies using multiple CAD systems and central PLM/ERP systems. In such situation, companies are managing CAD data with PDM developed by each CAD vendors. It helps to maintain CAD version compatibility and support multiple CAD systems. Does it mean that double PDM tax will be coming to the cloud too?

What is my conclusion? Cloud systems are slowly became reality in many businesses these days. However, while solving one problem, it can bring new problems. Or, actually, it takes an existing problem and moves it to another place – to the cloud. Engineers will have to work with multiple cloud systems and leverage their advantages. However, it also creates new level of data management complexities. Just my thoughts…

Best, Oleg

Image courtesy of sumetho at FreeDigitalPhotos.net


Develop3D LIVE: The stage for “cloud CAD” competition

March 27, 2015

stairways-to-cloud

I attended Develop 3D Live yesterday in Warwick UK. It is probably the only vendor independent event focusing on CAD, 3D, design and engineering. It was my first time at Develop 3D Live. I think number of attendees was about 1’500 – 2’000 people at its peak time. All major CAD vendors presented at the event – Autodesk, Dassault Systemes, PTC and Siemens PLM. It was also first time public appearance for Onshape. The event was live streamed to U.S. time zones and had good twitter coverage at #D3DLive. You can follow the history of twitter stream here. I’m sure Develop3D will make recording available too.

Future CAD – #1 topic on the list

The future of CAD was the #1 topic on the list. The theme was set clear – cloud CAD. The agenda included keynotes from all CAD vendors – Carl Bass (Autodesk), Jon Hircshticsk (Onshape), Dan Staples (Siemens PLM), Gian Paolo Bassi (Dassault / SolidWorks), Brian Thompson (PTC) and the panel discussion (Future CAD) with Jon Hirschtick, Mike Payne, Kevin Schneider, Gian Paolo Bassi and Nikola Bozinovic (Fra.me / aka Mainframe2). Presentation, panel, off line conversation made me think about this interesting “cloud moment” in engineering software. I’ve heard it from many people during the event – it is a time to shake CAD industry again.

A new history of cloud CAD

I think, the first time time, word “cloud” was mentioned out loud by one of major CAD vendors was SolidWorks World 2010. That was the time when SolidWorks introduced SolidWorks cloud prototype, which worked in browser and on Mac OS. Here is the passage I captured from Cadalyst article back in 2010.

Next came the buzz-worthy preview of SolidWorks on the cloud (aka software as a service, or SaaS), wherein software is hosted on powerful server farms and users access it using an Internet browser. “This is designed not for flash, but to solve problems and make your life easier,” Ray said, adding that the technology has been in development for three years. Cloud computing overcomes the challenges of software installation and maintenance and, according to the company, keeps data secure. It is multi-platform by its very nature, meaning it is accessible to users regardless of operating system, and it can accommodate touch-based modeling and finger and pen interaction — that is, any wireless-connected device from anywhere could link the user to the full functionality of the 3D software

The period of time between 2010 and 2015 is a good demonstration of the speed of changes in engineering industry domain. It took long five years, lot of debates, many technological changes and here you go – cloud CAD became mainstream topic in the conference agenda. It still doesn’t mean the majority of CAD users are moving to the cloud. But the trend is clear – people are exploring the opportunity and potential of cloud CAD today. The reality – we are just scratching the beginning of a much bigger change of what cloud CAD will do to engineering and manufacturing software. The fun time is ahead.

Business and licensing model changes

Cloud is a topic that often brings confusion between technology and licensing. Cloud based business models are taking their roots back into ASP business (Application Service Provider) and, lately, to SaaS (Software as a Service). SaaS is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as “on-demand software”. The “hosting” element of SaaS is not required and you can provide subscriptions for the software installed on a desktop too.

Subscription based licensing popularity is growing in engineering and manufacturing software. Many of CAD and PLM vendors are shifting their licensing into “subscription only” these days. Although, licensing is very important, it is not specifically related to “cloud CAD” discussion in my view. There are many examples of software that delivered as installed application, but sold on subscription basis.

Technologies

The discussion is heating up when it comes to cloud CAD and technologies. I want to mention some of them – data management, graphic, geometry modeling, browser, security, virtualization.

Data management is one of the key components of cloud CAD. Some of you can be surprised, but cloud CAD is coming first to solve PDM problems related to poor data management of CAD files – accessibility, locations, references, copies, sharing, versions, collaboration. To make it happen, cloud CAD should come with solid data foundation capable to manage data using modern database and cloud storage technologies.

Graphic systems. The debates here are going around how rich CAD graphic can be available on different devices – laptops and mobile devices. Remember, original CAD high performance workstations had impressive performance characteristics. Very often, CAD systems worked with dedicated graphic cards and specific memory requirements. How is it going to change? Time will show that.

Geometry modeling is important for CAD and in defines critical foundation characteristics. Interesting enough, this technology is not much in focus for the moment. I didn’t capture many discussions about that. It looks like CAD vendors are going to leverage existing geometrical kernels and will focus on geometric modeling later. Although, I can see some interesting potential to simplify migration from existing CAD systems to new cloud products using same geometric modelers. The most interesting one here is SolidWorks and SolidEdge to Onshape migration (all systems are sharing Parasolid kernel).

Browser. This is an important technological component to deliver cloud CAD. The debates “cloud vs. browser” are heating up. The ability of browser to run full CAD system is an interesting opportunity that cannot be underestimated. If browser will be capable to deliver full CAD functionality, it can become a big deal in removing entry barrier for customers. It is also connected to the discussion about “offline” use. Internet is still unreliable in some places and we are going to hear many debates how to get advantage of cloud CAD without internet access.

Security. This is “red herring” discussion. The topic of security is important, but it is equally important for non-CAD domains. Each group of customers will take their own path and speed in cloud adoption and security requirements will follow these groups.

Virtualization. This is an interesting technological topic. Especially, when it comes to the desktop. The potential to virtualize desktop and run all Windows applications “as is” on the cloud is inspiring many companies. It brings many other questions. One of them – do we really want to bring messy desktop experience to the cloud? I’d prefer to leave all file and data management problems behind and not to move it to the cloud. However, virtualization can be a greatest short term opportunity for cloud and CAD.

Cloud CAD: products and differentiations

I assume all CAD vendors are recognizing cloud as a trend, opportunity and change that is coming to the industry. Their strategies and reactions are different. Some of them are using cloud as a jump start to shake up the industry. On the conservative side, vendors accept cloud as a technology for new type of delivery models. Below, I put a short summary capturing position and reaction of CAD vendors on cloud CAD future as it was discussed during Develop3D Live.

Autodesk: Cloud is strategic direction for Autodesk. According to Autodesk, cloud is not a future, but reality Autodesk is living for the last five years. Autodesk developed many cloud products. Autodesk Fusion360 is a central part of cloud CAD offering. The focus of Fusion360 to provide support for design, engineering and manufacturing workflows by leveraging data and social collaboration.

autodeskcloud

Dassault Systems / SolidWorks: Cloud is a delivery technology for SolidWorks and Dassault. SolidWorks Industrial Design is a new cloud product for conceptual design. Cloud is part of a broader vision of 3DEXPERIENCE platform, which support a diverse set of design, engineering and manufacturing workflows.

solidworkscloud

Onshape: As a newcomer company, Onshape is laser focused on technological differentiators – pure browser and no installation required. PDM functions are included in core Onshape product and provide support for versions, branches, undo/redo and collaboration.

onshapecloud

PTC: Unfortunately, I missed PTC session at Develop3D Live. In my view, PTC is slowly moving towards cloud. One of their last announcements was about new “cloud PLM” offerings. I also think, PTC was the last CAD vendor that said “cloud” word in public. I haven’t heard about anything related to “cloud CAD” from PTC. But maybe PTC is baking something for coming PTC Live conference .

Siemens PLM / SolidEdge: Cloud is clearly a delivery technology for SolidEdge. Recently announced cloud trial version of SolidEdge delivered using virtualization layer and it is complimentary to their cloud PLM IaaS strategies.

solidedge-cloud

What is my conclusion? It is a time to shake CAD industry with cloud. I’ve heard this statement many times from attendees of Develop3D Live. It will be interesting to see the development of products and technologies for the next few years. For new vendors like Onshape (and maybe few others in stealth mode) it will be a race towards traction and customer adoption. Established CAD vendors can clearly leverage their existing customer base. It is much easier to preserve existing customers rather than sell to new ones. I’m sure we will see many interesting turns and new opportunities discovered on the road to cloud CAD. Just my thoughts…

Best, Oleg

Image courtesy of Idea go at FreeDigitalPhotos.net


Develop3D Live agenda: Cloud CAD, 3D printing and more

March 25, 2015

develop3dlive-bags

I’m in Warwick today getting prepared for Develop3D Live conference, which will be tomorrow. The full conference agenda is here. Develop3D will be live streaming main stage of the event to US – there registration link is here and information about scheduling.

The number of the bags and main stage session hall can give some indication about potential size of the event. Numbers will be tomorrow… I was reading through the conference agenda and decided to share some of my thoughts.

Cloud CAD is a main topic on the agenda

I got a feeling that cloud and more specifically “cloud CAD” will become the key topic for the conference. Keynotes from Carl Bass of Autodesk and Jon Hirschtick of Onshape in the morning is a clear indication about what will set a stage for Develop3D Live conference. Another two sessions from new SolidWorks CEO Jean-Paolo Bassi “What is next?” and “Trends, challenges and opportunities” in design and engineering by Dan Staples of Siemens PLM just an additional confirmation – CAD is the topic on the agenda. Frame (the new name Mainframe2) is also presentation on the same topic – Why CAD in the cloud is closer than you think?

Start-up business

It is unusual to see a whole track of agenda dedicated to building engineering and manufacturing startups. It includes presentation by Rob Misslebrook of Mylor Ventures about funding of projects and visionary sessions about new industrial revolution by Autodesk and Protoabs UK presenting about how to support manufacturing start-ups with manufacturing resources and advisory.

3D printing is around us

If your interest in 3D printing, you can spend a whole day on 3D printing / make track. It includes industry sessions, visionary and examples of companies using 3D printing in their business

What is my conclusion? No conclusion yet. Look forward to the event. The final session of the event – panel discussion about future of CAD. That should be interested. It is not clear yet who will attend that session. Stay tuned and follow #D3DLive on twitter tomorrow.

Best, Oleg

Few photos from Warwick this morning.

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PLM has a weak point in cloud-based supply chain

March 24, 2015

Global-plm-supply-network

My attention was caught by Manufacturing Trends to watch in 2015 article written by Jeff Moad at Manufacturing Leadership Community. I missed that writing few months ago when it was published. I found one of them very interesting – The Rise of Cloud-based Supply Chain. Here is a passage from the article:

The Rise of Cloud-based Supply Chains. As the manufacturing landscape becomes more interconnected and interdependent, requiring close cooperative links with multiple supply chain partners in multiple locations for materials, parts production and the support of new multi-channel services, companies will increasingly adopt cloud and more predictive web-based supply chain software to help manage and swiftly reconfigure their networks to gain real-time visibility, cut time-to-market, and respond faster to customer changes and potentially disruptive political and natural risks.

It made me think again about new enterprise software reality for PLM vendors and changes in manufacturing eco-system. The interconnected manufacturing landscape is a key. It gives an interesting opportunity for software vendors thinking about cloud software as a platform, rather than a bunch of servers hosted elsewhere. At the same time, it raises many questions about how new generation of enterprise software will handle modern people and organization paradigm. One of the challenges for many PLM products and platforms is related to their ability to manage multiple organizations in distributed networks. Which can be a weak point for many of them to capture cloud-based supply chain opportunity.

What is my conclusion? Modern PLM software can embrace new paradigm of interconnected and interdependent manufacturing environment. This is quite different from traditional environments of OEMs and suppliers. The ability to manage distributed processes will become critical and can be one of the future differentiators for some PLM vendors. It looks like born in the cloud PLM technologies can gain some advantages here. Just my thoughts…

Best, Oleg

Image courtesy of cooldesign at FreeDigitalPhotos.net


Autodesk and Onshape disagree about cloud technology and focus

March 18, 2015

onshape-fusion-apples-to-apples

For the last few years cloud became such a fuzzy buzzword, that to say about some software “cloud application” is basically means nothing. All companies are shifting towards cloud. So, to understand “how” actual product is leveraging cloud technology is absolutely important to make a comparison. I’ve been discussing the topic of “how to” with regards to different cloud approaches – PDM/PLM. Why cloud? Wrong question… I think, recent appearance of Onshape generated a large amount of industry discussion about how “cloud CAD” tools can be using different cloud technologies.

SolidSmack came with a great idea of simultaneous interview featuring parallel Q&A with Carl Bass and Jon Hirschtick. 6 questions, 100 words to answer. Short and sweet. Navigate you browsers to the link – Carl Bass + Jon Hirschtick = CAD in The Cloud Interview of the Year and enjoy the read.

I’ve been reading Q&A and was trying to find a key difference between Onshape and Autodesk Fusion 360 approaches. You probably had a chance to read my previous article – Carl Bass and Jon Hirschtick are in agreement about future of cloud CAD. The last Q&A didn’t change my opinion about that. I still believe both Autodesk and Onshape are recognizing cloud as a biggest trend and opportunity to improve design, engineering and manufacturing tools. At the same time, SolidSmack’s Q&A helped me to find a two important differentiations between Autodesk Fusion 360 and Onshape.

Full CAD in a browser

You can clearly read Jon’s statements about “full cloud”, which goes across all his answers. Technologically, it translated in the tech approach to provide full Onshape 3D design capabilities completely in a “browser”. Here is the passage, which explains that in the best way:

Jon: We at Onshape have a very clear and unique strategy: full-cloud 3D CAD. Our full 3D CAD system runs in browsers — no downloads or installs — and on phones and tablets. Windows, Mac, Linux, Chromebook, Android, iPhone, iPad — full 3D CAD on any of these.

You still need to install Onshape app to run on mobile devices (I use Onshape iOS app on my iPhone and iPad). So, pure browser solution is applicable approach for running Onshape on Mac, Windows and Chromebook. Yesterday, I had to re-install a very early Onshape app on my iOS because it was crashing to run with upgraded version of Onshape (this is just my guess). Which is again a confirmation that any installation is potentially creating an additional barrier of complexity.

An integrated cloud-based experience

Autodesk Fusion 360 is focusing on how to provide a complete workflow for users going from the early design stage to manufacturing and fabrication. Here is the passage from Q&A:

Carl: We wanted to solve many of the problems that people experience today in terms of the workflows necessary to accomplish their overall jobs—so we used the best of cloud and mobile technology to build a comprehensive CAD system that goes all the way from ideation to fabrication.

Experience is a popular word in a lexicon of modern software. And this is absolutely important for users these days. The traditional experience is to run dozens of tools on a desktop and use files for interoperability between them. This file-based approach has many flaws and, I think, time finally came to change that. Autodesk’s focus to use cloud technologies to connect workflows and integrate between different stages of design is absolutely important.

Next week, I will have an opportunity to attend Develop3D Live where both Jon Hirschtick and Carl Bass are going to speak about cloud CAD. Agenda is here. Develop3D will live stream the event – registration link is here.

What is my conclusion? Autodesk has more mature product, which leverage almost 5 years of Autodesk development and experiments with different cloud tools and customers. Integrated cloud product experience on top of Autodesk A360 platform can be an advantage for many users. Coming later in the game, Onshape is more focusing on developing of unique “pure browser” technologies that can provide differentiation to users – ease of access and simplicity of data collaboration. I don’t see two approaches as mutually exclusive. Onshape apps on mobile devices is a confirmation that Onshape tech can be used with installed software too. At the same time, Autodesk focus on integrated workflows can become more important for Onshape later in the game. At the same time, Autodesk can innovate future with the ways applications are installing and used. Just my thoughts…

Best, Oleg

Image courtesy of Jomphong at FreeDigitalPhotos.net

 


Who will be the last “cloud PLM” vendor?

March 9, 2015

cloud-plm-first-mover

I’ve been doing lots of reading today. So, I decided to share some of them related to business strategies, sales, competition and cloud adoption. The first one from Peter Thiel’s lecture about business strategies and first movers. Navigate here to listen. Here is my favorite passage:

So even if the market starts small, you can grow your business quickly enough to stay at the same size as the growing market and maintain the monopoly of power. Now the critical thing about these monopolies is it’s not enough to have a monopoly for just a moment. The critical thing is have one that lasts over time and so in Silicon Valley there is always this sort of idea that you want to be the first mover and I always think in some ways the better framing is you want to be the last mover. You want to be one of the last companies in that category, those are the ones that are really valid. Microsoft was the last operating system, at least for many decades. Google was the last search engine. Facebook will be valuable if it turns out to be the last of social networking site.

Another one was about selling to new vs existing customers. Navigate to the following article to read more – 87 New (Really) Marketing Automation Stats. Here is the passage:

According to Bain & Company, a 5% increase in customer retention can generate a 75% increase in profitability. And it’s 6 times more costly to acquire a new customer than to keep an existing one. (Forrester Research, Competitive Strategy in the Age of the Customer, Oct 2013)

And the last one was about competition between Microsoft and Google – Everyone is talking about how Microsoft Office 365 is suddenly beating Google Apps. It speaks about adoption of Microsoft Office 365 product – a cloud version of desktop Microsoft Office. Here is a shocking numbers:

“Over the last six to nine months, Office 365 usage has skyrocketed,” he told us. “We see it on our network. We see usage of applications.” Up until last October, Google Apps was more popular, he said, and Salesforce and Box were the most popular apps used at work. That’s all changed. “Office 365 hasn’t quite taken over Salesforce.com yet, but it probably will in the next few months,” he says.

This is happening because Microsoft “is going around to every organization in the world and saying, ‘hey, you know your email, you’re on-premise Exchange server? You need to move that to the cloud. And here’s financial incentives to do that.”

All together, it made me think about cloud PLM adoption. Last week I put some of my thoughts about changing landscape of public cloud PLM usage. It is interesting to watch dynamics of cloud PLM adoption. There are companies that clearly can see themselves as a pioneers in PLM cloud. However, large PLM vendors are coming with new cloud strategies and selling them to existing customers. You can see some parallels between Google Apps and Microsoft Office 365.

Here is a news I just captured about new Dassault System 3DEXPERIENCE release 2015x. Navigate to Develop3D to read –Dassault Systèmes 3DExperience platform gets immediate update via the Cloud. Here is a very interesting passage:

Billed as ‘the largest cloud portfolio in the market’, businesses already employing the platform on public or private clouds were automatically updated to release new benefits, with more than 250 new capabilities within the transportation and mobility industry sector alone.“Every single cloud customer is already taking advantage of the volume of new enhancements we’ve implemented in R2015x, demonstrating the power of the cloud model,” said Dominique Florack, senior executive VP, R&D, Dassault Systèmes. “We are the first to truly take advantage of this model, in its simplicity, for our customers of all types and sizes.”

What is my conclusion? Cloud PLM is coming in a very interesting phase of competition – the competition for PLM mind. In many situations, it is about how to sell PLM to existing customers. These customers might have few PLM implementations already done. They are looking how to improve processes, replace some old tech and leverage cloud with low upfront cost of PLM. These customers might consider some coexisting strategies with old tools. Who will sell them new PLM solutions. If I rephrase Peter Thiel, who will become the “last cloud PLM vendor” in the market. Just my thoughts…

Best, Oleg


Is public cloud reshaping PLM landscape? Time to re-check…

March 6, 2015

plm-cloud-landscape

The question how to implement PLM cloud is one of the most confusing when it comes to the decision about choosing one of available PLM solutions on the market today. The time when PLM vendors used "cloud" as a differentiation is over. Most of PLM vendors are comfortable with "cloud" word and the number of companies considering cloud as part of their PLM strategy is growing. How to decide what is the right cloud strategy for you? The dilemma of public vs private cloud is one of the most challenging for many companies.

My attention was caught by ReadWrite web article – You Think Private Clouds Are More Stable And Agile Than Public? Think Again. The article provides a set of good arguments for public cloud option. Here is my favorite passage:

Of course, your CIO’s job is only truly threatened by the public cloud if she chooses to fight it, or mindlessly continues to believe she can build a better cloud than Amazon, Google, and Microsoft. For 99.999% of enterprises, building your own cloud or data center may be a comforting way to stick with old habits, but it’s generally going to be the wrong decision. While there are certainly workloads that will perform better or need to be secured within the four walls of your firewall, the reality is that most infrastructure belongs in the cloud.

No, You Can’t. It’s a convenient fiction that public cloud is unreliable compared to private IT. But let’s be clear: it’s fiction, not fact. Here’s the reality on public cloud up-time: last year Amazon Web Services managed 99.9974% uptime despite hefty growth and unparalleled pressure on its infrastructure. Google was even better at 99.999% uptime. (Microsoft Azure performed a bit worse, though still quite well, according to the Cloud Harmony data.)

In lights of this article, I decided to make a check and see what cloud options are supported by different PLM vendors. Here is a short summary of my discovery (alphabetical order of vendors).

1- Aras PLM is supporting Azure public cloud and, in addition to that saying that Aras is capable to run on any cloud infrastructure (public and private). Here is the link to Aras website.

2- Arena Solutions is cloud solutions. There is no specific information on the website about public vs. private options. My assumption, Arena is public cloud.

3- Autodesk PLM360 is cloud only solution. There is no specific public vs. private information on PLM360 website. My assumption PLM360 is public cloud.

4- Dassault Systems announced to support all cloud options by 2015. See my blog about it. I cannot find a link to a specific cloud configuration available for the moment. The following link presents a list of ENOVIA on the cloud products.

5- Oracle Agile PLM is available via hosted environment. The link with more information is here via Oracle partners. I wasn’t able to find specific information about public vs. private cloud options. More information is here.

6- PTC PLM cloud is supporting both private and public cloud options as you can see it from PTC website. Here is the link, which presents PTC cloud portfolio stating private instance for both premium and enterprise cloud options.

7- SAP cloud applications website is not providing any link to PLM solutions. At the same time, SAP PLM website has zero references to cloud solutions.

8- Siemens PLM is supporting IaaS based cloud deployment. According to the information on the following link, TeamCenter is compatible with Amazon Web services and future support is planned for IBM and Microsoft clouds.

What is my conclusion? Most of PLM vendors are supporting public cloud. It is a real change and it just happened over the past 2-3 years. However, devil is in details. A specific architecture of cloud solution can make a difference. In the past, I put several articles discussing details of cloud technologies. The following link can be a good starting point to discuss definition of true cloud PLM solution. In a nutshell it comes to 4 things – available on demand, hosted, elastic, global access. Just my thoughts…

Best, Oleg

Image courtesy of ddpavumba at FreeDigitalPhotos.net


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