
Social is a magic word many people use nowadays. After social networks “grand-success”, many people in PLM industry are thinking how to apply the power of “social” to improve existing PDM and PLM. The topic that asked by most of the people is how to improve collaboration by applying some of know best practice developed by social networking.
AutoCAD Design Feed
I’ve been reading announcement made by Autodesk about AutoCAD WS Design Feed. Navigate to the following blog post to learn more. I found it quite interesting. Discussion feed became very popular tool in social collaboration. We can see examples of discussion threads in tools like Facebook and Twitter. Similar tools (but in the context of enterprise and business) are available in tools like Yammer and Salesforce.com, etc.
The idea of Design Feed is exactly that. Here is how it explained in AutoCAD WS Blog: Using the Design Feed you can attach a post to a specific point or area in your drawing to draw attention to a feature of your design and encourage discussion.
What I especially like in this tool is the idea of “context”. You can select a point of interest in the drawing such as entity or space area. Context makes the conversation powerful.
Design Collaboration Origins
“Collaboration” word is a tricky in PDM / PLM business. Companies really overused the purpose and meaning of what collaboration does. To me, collaboration was always the ability of people to work together. One of the earlier examples of design collaboration was presented by Dassault Systems in 3DLive back in 2006. Watch the following video for more details.
Pay attention how different people can collaborate on the context of 3D model. You can find a lot of similarities with “social discussion” tools.
“Design discussion” Origins
Another interesting example from the earlier days of social tools for CAD designers related to Vuuch. One of the early ideas of Vuuch is so-called design discussions or Facebook for files allowed to engineers and other people to create a “discussion” in the context of a specific CAD file. View Vuuch video that was made couple of years ago presenting this feature.
What is my conclusion? The value of marketing flyers and buzzwords is decreasing these days. It less matter to people how you call the tool. How to get a job done? Engineers and other people in a company are trying to answer to this question. I can see how social paradigm plays in collaborative and social tools. To provide context driven simple user experience seems to me a key. Just my thoughts…
Best, Oleg
Image: FreeDigitalPhotos.net
Posted by olegshilovitsky
The life around us is changing fast. Consumerization. BYOD. Cloud. Social. We are in the middle of the biggest technological change that happens in front of our eyes. What does it mean for engineers? Apparently engineering needs are no much different from what it was 10 years ago. The fundamental need to work together (avoid word "collaboration"), exchange design (files, data?) and see the history of changes actually remain the same for a very long period of time. However, the life and environment around us are a bit different these days. The consumer behavior influenced our mind and push us to explore new opportunities.
Experience. We love this word nowadays. I can hear many discussions about "experience" these days. The last five years of computing and web shown that "experience" is actually very important. The examples are going from iPod and mobile devices to complex web sites and social networks. CAD / PLM companies are also thinking about "experience". Earlier this year, Siemens PLM announced about the re-inventing of PLM experience with 
Communities are booming these days. Social networks and Web 2.0 unlocked the potential of interaction online and the idea of gathering people in a community went to mainstream. However, the original idea has nothing common with web. We can go back to organization of elite clubs, unions, discussion groups and many others. The internet makes it easy, by allowing everybody sharing content and subscribe on changes. Nowadays, we are learning how addictive this type of behavior could be. Facebook’s statistics can give you an idea of that. If you interested to know more facts, navigate to the following Mashable article –
I can see some interesting and innovative examples of community building in the space of CAD/PLM software. Aras Corp., a provider of enterprise open-source software is trying to leverage their wide free user base by organizing a community of so-called Aras Open Users. Navigate to the following link to read – 
Transformation is coming to many places these days. Look how the internet, mobile, cloud (and not only…) transformed our world. You can hardly can find a place that behaves similar to how it was back 10-15 years ago. However, wait a minute… What about CAD, PDM, PLM VARs? Are they the same as before? Our consumption behaviors are changing, the ways we are buying software are changing. Maybe it is a time to re-think the way we sell the software too?

Cloud is hyping. One of the indicators is to watch if VC money is following in the direction of the cloud computing and cloud software. I’m not pretending to analyze trends of venture capital – this is clearly “beyond beyond PLM” capacity. At the same time, the following article caught my attention earlier last week - 

