Why PLM and BIM fail in the same way?

May 5, 2012

I want to come back to the topic that drives more of my interest lately – BIM and PLM. In my view, PLM and BIM have some future potential. It will come from "post-interoperability" world – the word when vendors stop fighting data and will start a fight for openness. I was writing about that almost four years ago in my post – PLM and BIM: Common Roots or Common Future? We are still not in the post-walled-garden world, and I’m not expecting it coming soon. This post is not about a bright future of PLM/BIM 3.0, but about some observation about similarity in failure of both PLM and BIM.

I’ve been reading an article in aecbytes – Getting a BIM Rap: Why Implementations Fail, and What You Can Do About It. The article is talking about two main non-technological aspects related to implementation and adoption of BIM practices and products – people factor and change factor. Here is my favorite passage:

BIM implementation is not really about software. It’s about organizational change—and wrenching, disruptive change at that. Our experiences—and the experiences of our clients—have demonstrated that people and processes are far more important than technology.

Of course, BIM is an absolutely wonderful tool, and it has great potential to streamline costs and processes, to help different disciplines communicate effectively and to ensure little confusion on a job site. But to get to that promised land of benefits, you have to pass through the wilderness of adoption, which always seems to hinge on organizational change, not technology. This is the inconvenient truth.

It made me think about additional aspects of commonality between PLM and BIM – they fail in the same way. Which led me to some thoughts related to adoption of both PLM and BIM software.

People

Do you remember the following post I made a year ago – PLM: How to Fix Technologies and Stop Fixing People? I wrote it after listening to John Gage keynote at COFES 2011. One of the phrases resonated – “Technology is easy. People are hard“. The influence of people is a significant factor in software product implementation that requires from people to re-think the way they are doing their business. Both PLM and BIM software can eliminate some roles in organizations and change business processes between organizations. It makes the process of software adoption long and complicated. This is a place where failure comes very often.

Changes

Changes is another aspect, which very often comes together with data and process oriented software like PLM and BIM. The specific character of almost every enterprise-level data and process management software is to focus on how to change organization – improve processes, re-organize business relationships, change tools, etc. It is extremely hard to people, since change is hard. So, it leads to failures.

What is my conclusion? To work with people is hard. To make a software for people is double-hard. The time when software adoption was a problem of people is in the past. "Consumer behavior" is coming to enterprise software. Vendors in both PLM and BIM domains need to take a note and re-think the way software works. Painless adoption, user experience, adaptive behavior related to potential change – these elements need to become a priority for the next wave of PLM and BIM software. Just my thoughts…

Best, Oleg


BIM Open Source – Stimulus for PLM?

September 15, 2011

Open source is trending. I think, Android success and some other OSS projects created some winds towards future open source adoption. In my view, companies are taking notes. I was reading Graphic Speak article Autodesk releases Revit IFC Explorter as open source.

Autodesk today released its Industry Foundation Classes (IFC) exporter for Revit as open source code. Going forward the code will be managed by a five-person committee, one of whom will be an Autodesk employee.

I’ve been writing about "open source" before. However, most of my posts were about PLM and Open Source. You can take a look on some of my previous blog posts – PLM Wood And Open Source Termites and PLM and Open Source Big Games. One of the key elements of every open source solution is a community. Therefore, I found the following passage is very important:

The Revit IFC exporter open source code is managed by a five-member steering committee composed of one Autodesk employee and four members of the AEC Building Information Modeling (BIM) community. The Revit IFC Exporter Open Source Committee is chaired by Emile Kfouri, BIM application development manager, Architecture, Engineering and Construction Solutions, Autodesk.

PLM Open Source Stimulus

I found BIM is more friendly with Open Source compared to PLM. I don’t have much experience in this space, therefore, wanted to ask my BIM blogging colleagues to close my educational gap related to some solutions I discovered such as BIM Server, Open Source BIM and maybe some others. However, I made a notice and think IFC is playing a significant role in helping to establish BIM Open Source. I think, some standards like STEP or maybe JT Open can play a similar role in PLM?

What is my conclusion? I think the dynamic between BIM and PLM Open source development can be interesting. Even if BIM and PLM are different from the business standpoint, I can see a similarity in some technological and product foundations. What is your take on this? I’m looking forward to hearing both PLM and BIM people here. Please, speak your mind.

Thanks, Oleg

[categories Daily PLM Think Tank]


COFES, PLM, BIM and Augmented Reality

April 15, 2011

The first day at COFES 2011 over. I hope, you had a chance to follow COFES 2011 via twitter (COFES2011). If not, navigate your browser to the following link. COFES is always a good time to have a conversion with bunch of really smart people. It gives lots of materials for inspiration and… yes, blogging. This afternoon I had a chance to attend pre-COFES session: Augmented reality: Practical Business Applications presented by Joseph Juhnke of Tanagram Partners. I posted about augmented reality before. You can take a look on my earlier post: The Role of Augment Reality in PLM. Back that time, I’ve seen some interesting augment reality implementations for virtual identification, virtual design, simulation.

I found today’s presentation made by Joseph very inspiring. Part of the presentation was dedicated to the presentation of pictures with possible use cases for augmenting reality from BIM and PLM space. Take a look on the following pictures and make your opinion.

What is my take? I think we are standing in front of a very big distraction in enterprise systems in general and PDM/PLM specifically. It is about changing “user experience”. In one of my tweets today I asked if “NUI” – natural user interface is a future. In my view, presentation of the information in a more natural way, can change a lot. “Augment reality” can play a significant role in making this change happen. Is it a time for PLM companies to re-think some of their UI concepts?

Just my thougths…

Best, Oleg


PLM Practice in Building Industry?

February 23, 2011

I read TechCrunch publication New York City To Put QR Codes On All Building Permits By 2013 this morning. This publication made me think about some common approaches that can be used in PLM and BIM software. Time ago, I had a chance to share my thoughts about PLM and BIM similarity. According to TechCrucnh:

Smartphone users who scan a QR code on a construction permit in New York, according to a press release from the mayor’s office, will get “details about the ongoing project – including the approved scope of work, identities of the property owner and job applicant, other approved projects associated with the permit, [and] complaints and violations related to the location.”

The QR codes will link users to a mobile version of the Department of Buildings Information System, and will give them the option to click a link that will initiate a phone call to the city’s 311 phone service, where they can register a complaint about noise, safety or other concerns.

What is my conclusion? Using Serial Numbers is a common approach in manufacturing industry for years. It seems to me building industry is trying to adopt some practices from manufacturing. QR Code is not much different from S/N. Last month, during SolidWorks World 2011, Dassault SolidWorks made an announcement about future products in building industry. It makes sense to re-use some manufacturing experience DS in manufacturing. Autodesk and Bentley Systemsare long time players in this space. Will PLM roots help DS to take some portion of construction market? A good question.

Just my thoughts…

Best, Oleg


PLM Downstream – Sent from my iPad?

August 6, 2010
I had a chance to read “Sent from my iPad”  on VEKTORRM last week. Dave Angelotti discussed an option to use iPad as a field device. It seems interesting. It made me think about lots of un-realized options for PLM innovation in downstream. Last year, I wrote – PLM content downstream usage, Googlenomic and Futuristic Search. Looking now on this post it seems to me much less futuristic. iPad experience helps… I decided to put few “downstream scenarios” and hope to get more ideas from you.

PLM Downstream Scenarios

(1) Sales. I can see many scenarios where sales-people will be able to have an access to configured catalog of products to facilitate sales. This is a dumb simple scenario. However, the complexity of the scenario is to have it well integrated with other systems.

(2) Manufacturing Shopfloor. In my view, there is an opportunity to use it to replace printed documents on the shopfloor. Do you think it may work? I talked to few people about this option last week. They told that iPad screen size is probably too small. Or maybe we need to wait for iBoard (you can take a look on the following joke about iPhone-iPad-iBoard-iMat)?

(3) Maintenance Operation. This is another similar to manufacturing shopfloor situation. The accessibility of the device may play a key role in getting an access to the right information during maintenance procedures.

The Missing Part of Puzzle?

Do you think device is important? My bet is yes. Sometime, innovative ideas have a very long path to people. To make them possible the unique combination of events needs to happen. It might be cost of components, environment or just device or available technology. The ultimate goal is to get rid of paper from downstream. This is a real innovative goal, in my view. It makes a lot of sense from various standpoints – information access, ecology, etc. Don’t you think iPad is the missing part of Puzzle to make it happen?

What is my conclusion? From my experience, the following three iPad characteristics ultimately help to iPad proliferation in downstream – (1) Lightweight; (2) Connectivity; (3) Power consumption. I think iPad creates a significant option for PLM (and BIM) innovation in the downstream applications- sales, manufacturing facilities, field operations, etc. What I like in iPad is an ability to create a platform for lots of powerful and focused applications. Not a big PLM show, focus matters!

Best, Oleg


PLM and BIM Interplay in Enterprise Data

February 17, 2010
Interesting news drove my attention yesterday. Bentley System made an acquisition of the company called Enterprise Informatics. When I was reading press release, my guess was that Bentley decided to expand their capabilities in data management. Especially, this expansion can be very interesting when working in construction and power process industry for asset management. So, that was the exact target for acquisition.
Bentley Systems, Incorporated, the leading company dedicated to providing comprehensive software solutions for the infrastructure that sustains our world, today announced that it has acquired Enterprise Informatics, Incorporated (www.enterpriseinformatics.com) and Exor Corporation (www.exorcorp.com). The Enterprise Informatics eB Insight software provides configuration and change management capabilities for mission-critical infrastructure asset operations for the energy, nuclear, rail, and government sectors.

I think, this is an interesting move.We are starting to see potential convergence of two initially separate segments – PLM and BIM. Each of them has different origins. PLM started in the large aerospace and defense companies. BIM came from need to manage complex construction processes. However, my hunch was that both need to use very similar underlined data management technologies. First, I wrote about that last year in my post – PLM and BIM: Common Roots or Common Future.

Looking on eB product from Enterprise Informatics, I figured out a significant similarity with core concepts between what was called Information Models for Enterprise and Product Lifecycle Business Processes. The marketing slogans are different. However, data management, change management, process orchestration are very similar. I put few slides from eB presentation (you can watch 5-minutes video on this link).

So, what is my conclusion? This is a very interesting potential interplay between construction industry and traditional PLM implementations. Technologies used on both sides are very similar.  My assumption back that time was that PLM and BIM will come to the certain point of commonality in their ability to manage complex data models, changes and processes. And this is what happens now. I’d expect potential movement from both PLM and BIM towards interesting projects in industries where they have no sole proprietary ownership as leading solution providers.

Just my thoughts…
Best, Oleg

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GPS, PLM, BIM: Plan the Next Leapfrog?

November 4, 2009

Picture 37You probably wonder – GPS, PLM, BIM… What do they have in common today? In my view, the common is their relationship with real objects of a physical world around us. GPS can position us and give us a direction in surrounding world, CAD/PLM is the universal mechanism to design everything, PLM and BIM respectfully are set of product and tools to organize processes around product design, manufacturing, building etc.

For years engineering and building systems like CAD, PLM, BIM was completely disconnected from a real world. I always had the feeling of separation. This is like a wall between engineering and rest of the company. You (engineers) can use any systems you want, design and plan whatever you want… The real things will be disconnected from this virtual engineering world. Not anymore in my view. Few announcements and publications drove me to think about future leapfrog in this space.

Google’s announced first Droid phone with Google Navigation System. You will ask me how it related to PLM? Not as much, for the moment. However, thinking in deep and applying some PLMish language you can see Google providing 3D application connecting physical driving experience and virtual world model based on Google Maps.

Another one – Google SketchUp. On the surface, there is nothing special. I used to hear from many engineers their opinion about this product as a toy, far from “Real CAD” systems. Slow down, please. Keep your engineering ego for the future. Google is using SketchUp to re-create the world in 3D on top of Google Map. Google 3D Warehouse is a very good example of building blocks in this 3D universe. Read more in about Google Building Maker in Google official blog.

Some business thoughts. You need to see the following article: Google Redefines Disruption: The “Less than Free” business model. This is not the first time when we see the power of free products. I’m almost hearing engineers that saying – but this is not for the real enterprise world, this is on the different planet. Not anymore, in my view. Connection between real and virtual happens much faster that you can think about it.

So, conclusion for today. I’m thinking about immersive world where design, engineering and real people are all connected to dream, design, plan, build and manufacture life around us. And, in my view, this is a perfect time for today’s CAD/PLM/BIM vendors to think about a future of their products. How to catch up before Google’s next leapfrog? Just not to find themselves in place of GPS manufacturers today.

Picture 35

Just my thoughts.
Best, Oleg


Live World – Is it common future for CAD, PLM, AEC, BIM, GIS?

April 10, 2009

Everybody wants to have “live access”, right?! I think that the marketing world has finally found the right word to explain our expectations from today’s systems. We want them “live” – that means being available all the time (24×7) from any device. I checked this out on Google Trends and discovered support for my hunch – the “live” trend is growing

http://www.google.com/trends?q=Live 

live trend on google

How does this apply to CAD, PLM, AEC, BIM, GIS and other product development systems? Here I found some similarities in the latest development of leading companies:

Dassault Systèmes presented their strategy last year for V6 and PLM 2.0. DS focused on live access to Product IP. DS 3D Live product was introduced the year before and presented a new user experience in 3D. This can be used virtually everywhere to present (Live) information about product.

And this is practically very beneficial – you can go (3D)Live and see what you mean with regards to current design, manufacturing and other aspects of product development. It’s also possible to have what DS terms “Lifelike experience” – the ability to virtually experience the product before it has actually been manufactured – drive your virtual car, fly your virtual plane etc.

 

So, it was more about the so-called PLM world. What happens on the other side – AEC, BIM, GIS? I actually found very similar picture.  What I actually discovered was many activities focused on the creation of live or virtual cities. This is very interesting since it actually echoes the same concepts of Live Access to building and construction data.


graphisoft live tokyo

So, I asked myself – is Live Experience going to provide a common trend between multiple products in product development, manufacturing, construction and building spaces? Will people be interested in having 3D access to product models, city landscapes and building information? What I see as most promising is the ability to share PLM and AEC, BIM spaces together, since all products, buildings and cities exists in the same virtual world that we will build.


PLM and BIM – common roots or common future?

December 22, 2008

I was looking at the evolution of PLM (Product Lifecycle Management) and BIM (Building Information Modeling) and found interesting parallels and associations.

Fundamentally, for a long period of time, I associated PLM with Manufacturing and BIM with Architecture, Engineering and Construction. After doing some research in this field, I observed a sort of convergence between both areas from a strategic standpoint and from a (potential and future) technological standpoint.

Based on the most fundamental definition of PLM from CIMData –” ‘PLM’ is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal“; PLM integrates people, data, processes and business systems and provides a product information backbone for companies and extended enterprise. One core PLM area – Product Data Management is focusing on capturing and maintaining information about product and/or services through their lifecycle; Secondly, CAx – focused on Product Design, other two areas – Product and Portfolio Management and Manufacturing Process Management focused on various aspects of process and decision making. In the scope of these areas, there are multiple development processes and methodologies – Concurrent Engineering, Top Down Design, Bottom Up Design, Design in Context. The most fundamental technologies used for PLM are Product Design Technologies (CAx), Product Data Modeling and Collaboration Technologies, allowing customers to develop the overall PLM processes in organization. I see much agreement in the development of processes for provided by many vendors. Unfortunately I can see significant industry level disagreement in the development of modeling technologies that will allow participants of the entire Product Lifecycle to create, share, and collaborate on product information. 

Now, let’s shift gears to BIM. There are a few roots of BIM definitions. I’d like to take the following simple one: BIM is the process of generation and management of the “building data” during its lifecycle. BIM today is accepted by major vendors in Architecture, Engineering and Construction and used in all building types – from simple warehouses to many of most complex new buildings. BIM covers multiple domains – geometry, spatial relationships, geographical information, quantities and properties of building components. It helps manage a wide scope of works, system assemblies and other related processes. BIM provides potential future as a virtual information model to be handled from Design Teams to Contractors and Subcontractors, and then to Owners, each adding their own additional discipline-specific knowledge and tracking of changes to the single model. The core technological and modeling principles of BIM were defined as IFC (Industry Foundation Classes)  and aecXML which are data structures for representing information used in BIM. There are a few other data structured developed by commercial vendors in the BIM domain. 

From my perspective,  there are definitely common roots for both PLM and BIM. Both came as answer to support people collaboration around the entire lifecycle of products, but in different industries (Machinery and AEC respectfully). In the early beginning, their capabilities were around design tools (CADs or CAx) and improved significantly with introducing of 3D. In machinery, introducing of 3D parametric modeling and, in AEC, 3D building models created a solid base for collaboration and process support. 

At the same time, there are some significant differences in the maturity of information models and process development for both BIM and PLM. PLM developed mature best practices related to development processes in the organization, especially processes and standards for organization in aerospace, defense and auto-manufacturing. At the same time, PLM in these industries was quite unsuccessful in establishing common information data models. IGES and STEP were two of the most successful, but not on the level of supporting virtual information model for the entire lifecycle process. In BIM, the development of IFC (Industry Foundation Classes) has been quite successful in my view. IFC is a vendor-neutral information model and supported by most  AEC/BIM vendors.

It’s also interesting to note how the  future of PLM and BIM is being  presented by vendors. Inspired by Web technologies and the future of Web-based systems, DS introduced PLM 2.0 as the next paradigm of Product Lifecycle Management – online applications with lifelike experience. In BIM, there are emerging definitions of BIM, BIM 2.0 and even BIM 3.0. BIM 2.0, according to these definitions, is focusing on analyses and BIM 3.0 on simulations. According to some other definitions of BIM 1-2-3, BIM 1.0, called ‘CAD on steroids’ focuses on model-driven AEC-oriented CAD .(By the way, this is similar to PLM which  developed around 3D parametric CAD systems). BIM 2.0 is focusing on how to expand BIM systems to non-A/E people (similar to PLM 2.0’s – “PLM for all”).

 Now, the most interesting observation is about 3.0… In some of the research, BIM 3.0 is defined as “post-interoperability”. I see development of IFC and BuildingSmart as something that can provide a future foundation for BIM tools to work in a seamless environment. It’s too early to introduce PLM 3.0, but at the same time, the idea of “post-interoperability” is definitely interesting as the future of both PLM and BIM industries. 

 


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