Future of design: how to connect physical and digital entities?

December 3, 2014

connect-physical-digital

Technology can help us to expand horizons of possible and impossible. I’ve been experiencing this expansion earlier today while watching AU2014 keynote session online while physically traveling to Denver, CO. Twitter and streaming video are quite efficient way to stay in touch with event virtually everywhere. If you missed AU live streaming earlier today, you can catch up on it in recording here.

Autodesk’s CEO Carl Bass was talking about changes computers bring in our lives and how it impacts engineers. He spoke about interaction between physical and digital worlds. Scott Sheppard summarized key points of Carl Bass speech here. I specially liked the following passage:

Computers and software are great tools, but only if the data they are computing is in the right form. When they know what to do, computers can do awesome things, but they are almost useless when we have problems we can’t communicate in terms they understand. Technology is the driving force behind the biggest changes in the future of how we design, engineer, and make things. There are two fundamental shifts in play: (1) The first is narrowing the gap between the physical and digital world — essentially what’s on the two sides of the screen; (2) The second big change is getting the computer to understand the relationships and interactions of the people and companies doing the work.In each case, our ability to represent the problem in the computer determines how well we can use the computer to solve it.

One of the key things I captured is related to understanding of relationships between physical and digital assets. This is where things are getting really interesting. This is also something that connected me to Jeff Kowalski’s story about design for live objects.

It made me think about how future design can be connected to real information we are capturing today online. Google is ahead of many other companies in building online knowledge base about the world we live in. It comes in variety of digital forms – maps, traffic, information about physical entities and many others. If I will try to connect Jeff’s example with self made bridge, I guess information about this bridge, city and traffic is already available on Google in different forms. So, how future design companies will create technologies with information that can be intertwined between digital and physical entities?

Google Knowledge Graph is one of the technological elements to represent a diverse set of information about physical and digital entities. I’ve been writing about it before. A new article caught my attention few weeks ago – Insightful Connections Between Entities on Google’s Knowledge Graph. Read the article and draw your conclusion. Here is the most interesting passage speaking about data connections:

The node in a data graph may represent an entity, such as a people, places, items, ideas, topics, abstract concepts, concrete elements, other things, or combinations of things. These entities in the graph may be related to each other by edges which connect them. Those may represent relationships between entities. For example, the data graph may have an entity that corresponds to the actor Tom Hanks and the data graph may also contain information about other entities such as movies that Tom Hanks and others have acted in.

google-data-graph-nodes-edges

Google Knowledge graph is not the only way to embrace connection in digital world. Facebook, LinkedIn and other web companies are focusing on building of information graphs about digital assets and physical entities. I’ve been touching it in my semantic enterprise graph post. Together with design and engineering information it can provide a view of future physical and digital universe.

What is my conclusion? The border between digital and physical entities is getting blurred. According to Carl Bass, in the future we will capture physical entities and re-use it for design of new products. We will capture experience of live object and build models to make analysis and improve them. It will require deep understanding and management of connections and relations to create a giant model of future hybrid universe of physical and digital world. Just my thoughts and thanks Autodesk for inspiration.

Best, Oleg

Disclaimer: I’m Autodesk employee. However, the views and opinions expressed in this blog are my own only and in no way represent the views, positions or opinions – expressed or implied – of my employer.


Social PLM: How to pull a trigger?

November 19, 2014

plm-social-trigger

In my yesterday blog, I shared some of my thoughts about “Facebook at Work” and potential impact on engineering and manufacturing software. It made me think again about all discussions and stories related to social software trend and social PLM.

Social was trending topic 3-4 years ago. Many new companies were founded back those days to realize the idea of “social enterprise”. No doubt it was heavily influenced by the large popularity of social networks and web. Facebook, LinkedIn, Twitter and many other companies supported that trend. In enterprise domains, companies like Yammer and few others made a successful swing by introducing their products in business domain.

CAD vendors reacted on social trend by introducing “social platforms” or “social products”. It was mix of new development (Dassault 3DSwYm) , partnerships with other vendors (Microsoft SharePoint – PTC Windchill Social Link) or technology acquisitions (Autodesk – Qontext). In my view, none of these products and technologies changed a way people used to work in organization. Vendors blamed engineers for anti-social behavior. Customers blamed vendors for non-intuitive user behavior, missed features and bad integration with engineering content.

I put some of my notes about why I think social PLM trend lost the opportunity: Why Engineers Don’t Like Company Private Social Networks? and Why Social PLM 1.0 failed? I guess,despite all attempts, email remains one of the most visible collaboration tool for most of engineering and manufacturing companies.

At the same time, I believe, it is a time to rethink ideas of how to bring social into business eco-system. This is not an easy task. Some of key elements can be – structured enterprise communication, integration with existing messaging and communication system and thinking about social in connection to task management.

I had a short tweeterstorm with Jim Brown yesterday, following my blog about “Facebook At Work”. Jim kind of dismissed my points about usefulness of Facebook as a business social tool. Jim stands behind his old article – What I Learned: We are not Going to Design an Airplane on Facebook!

@olegshilovitsky: Maybe @jim_techclarity will rethink his 5 years old statement about airplanes design on Facebook

@jim_techclarity: @olegshilovitsky No, not rethinking it. Re read the post and you will see my predictions are pretty spot on. This time, at least

@jim_techclarity: @olegshilovitsky There is a lot more low hanging fruit elsewhere. Easier to add social to PLM than PLM to social. Talk to you in 2019 ;-)

jimbrown-olegshilovitsky-tweetstorm-social-software

Most of the time, I’m in agreement with Jim. However, I disagree on his view on social software add-on role. We should not view “social” software as an addition to something else. This is a mistake that many enterprise software vendors did in the past few years. Social is a reflection of people behavior. I believe, this is a fundamental thing in what Facebook did – to emphasize the importance of “real person” identification in social network. All social networks before dismissed the importance of identification. Facebook made it as a core function and won. Of course, it doesn’t mean the same thing will work for social enterprise or PLM.

Facebook at Work is coming to capture attention of people during work time. Today, many places are banning Facebook as a destruction. I guess, Facebook wants to figure out how to offer social value for people during their work time. To me it means to crack “social behavior at work”.

What is my conclusion? The main point of “social” is not to become a nice addition to enterprise software to improve collaboration. Unfortunately, this is how most of enterprise software vendors (PLM included) understood it. Collaboration is important and existing PLM products need to focus how to improve user experience. But, social is not about that. Social is about “behavior” of people at work. Today, it is mostly around email and important business systems. Not much social. We don’t know how to pull the trigger of social software in a company. In order to do that, we need to think about “behavior”. We need to think how to make people addicted to business social function through the value it brings on everyday basis. Just my thoughts…

Best, Oleg

photo credit: Ian Ruotsala via photopin cc


PDM & PLM UI Makeup: new trend in user experience

November 12, 2014

old-UI

User experience is in focus these days. Slowly, but surely enterprise software companies are coming to the point of understanding how important is that. It is not about changing of colors and making buttons nicer. It is about how to get a major revamp in behavior of software or how often we call these days – user experience. I’ve been following this trend since my very early posts. I want to mention few of them you may consider to review again – PUI: Not PLM UI. Future User Experience and 5 NOs to make PLM usable. I want also to refer you to the article in UX MagazineOverhauling a UI Without Upsetting Current Users. My favorite passage is related to differences between aesthetic and functional improvements.

A redesigned UI that looks pretty but fails to deliver new value will not only disappoint new users but will also alienate existing, previously satisfied users, and the news of this failure will spread rapidly. Never make the mistake of thinking that a product’s aesthetic is the same as the product’s actual experience.

My attention was caught by SolidWorks blog speaking about redesigned web client for widely popular SolidWorks Enterprise PDM.

Web2 for SOLIDWORKS Enterprise PDM is a brand new web client for both desktop and mobile platforms. This new web client enables fast file searching and browsing, easy navigation, and access to all common functions like Where Used, Contains, Check-in and Check-out, and Change State. It is also easy to upload and download files for remote workers to interact with the vault and your design projects.

SolidWorks blog made think about actually a whole trend of UI redesigns for PDM / PLM products for the last year. I’ve made few Google searches and want to come with examples.

Autodesk Vault Thin (web) client’s new look was delivered as part of Autodesk Vault Professional 2014. Navigate here to get more info. The following description and video can give you an idea of that.

The new Autodesk Vault Thin Client 2014 has been completely redesigned to provide a superior experience when accessing a Vault through a web browser. The redesign includes Enhanced user interfaces, Customizable view functionalities, New BOM interface, and Enhanced report printing.

Earlier this year, Aras Corp came with new Aras Innovator 10 version delivering long awaited new web client. Navigate to the following link to get more information and read Aras press release. Here is a short snippet to summary UI changes.

The latest open release provides a new level of PLM platform scalability for enterprises with global supply chains, and introduces an HTML5 browser interface which redefines usability making PLM more accessible for business users. Aras Innovator 10 introduces an HTML5 browser interface with a clean, modern design. The release is technology focused with Firefox browser support, the item on our Roadmap that has received the most votes ever, and includes inputs from ECCO, GE, MAN and others.

Aras-10-UI

Another example came from recently announced update of Autodesk PLM360. Design & Motion blog post by Scott Moyse does a great job outlining UI changes:

When PLM 360 was launch in late February 2012, the web technology used within the user interface was circa 2008 & 2009. In web terms that’s quite old, although nothing like the 20-30 year old technology used by some of their competitors. As a result the Autodesk team believed they could do a lot better to redefine the User Experience. With these upcoming changes, the development team have leveraged the most modern HTML 5 & AngularJS web frameworks, to provide a rich speedy interface. The website now behaves much more like a desktop application with respect to response times from user interaction.

plm360-html5-UI

What is my conclusion? I guess nobody wants to work with application like you can see on the first picture above. PDM and PLM vendors are clearly recognized the trend towards improvements of user experience and user interface. It confirmed by multiple projects in that space and acknowledged by many customers. New generation of users is coming and the demand to deliver modern consumer level user experience in enterprise software tool is the reality of today. The danger here is to come with polished user interface without re-thinking actual product experience for end user. Just my thoughts…

Best, Oleg

picture credit.


PLM Vendors and Tunnel Vision

November 11, 2014

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I’ve been following Dassault Systems 3DXforum this morning. Thanks for technology improvements these days you can be almost present at the events by combination of live streaming and social media communication. The first presentation by Bill Taylor, Fast Company editor struck me by mentioning of the idea of Tunnel Vision. I took a trip to Fast Company website. Navigate to the following link to read Six Ways to Prevent Corporate Tunnel Vision. In a nutshell, I can see tunnel vision as a sort of decease that keeps company in the eco-system of existing business boundaries. At the same time, business is getting so disruptive these days that focusing on a known boundaries, suppliers, partners and business models will crash you eventually. Here is my favorite passage:

Such upheaval is evident everywhere in the business world today. Did you know that big-box retailer Walmart now competes with Comcast, and Netflix for movie streaming on TVs? Or that a business-to-business network equipment giant Cisco now competes with Kodak and Sony for consumer camcorders? Most market incumbents stick with their current products, business models and industry for their entire existance, such that they don’t see opportunities to move—or the risk of new entrants. Such tunnel vision presents a tremendous opportunity for savvy executives looking outside their current base to grow revenue or maintain leadership.

It made me think about PLM vendors attempts to think out of the box by pushing boundaries and challenging current paradigms. If you had a chance to read my yesterday blog, you can see how Siemens PLM is pushing PLM-ERP boundary with the strategic objective to develop fully digital manufacturing and take over mBOM. The comparison of engineering and manufacturing performance with Google self-driving cars was pretty bold. At the same time, you see how Dassault System is innovating into multiple domains by pushing CAD file paradigms introducing “Zero file” strategy and, as I just learned this morning, very much focusing on experience. PTC is looking how to expand their horizons with IoT strategy and services. The last, but not least – Autodesk is focusing on cloud as a strategic differentiation in PLM.

PLM vendors are clearly coming to push existing PLM boundaries. I’ve been trying to map PLM vendors’ strategy to six ways to prevent tunnel vision – business models, encroachment, simplification, total customer, next wave, distribution. I think there are bits of these ways in everything PLM vendors are doing. However, I want to come back to the one of the slides I captured – Apple Lazarus Strategy.

apple-lazarus-strategy

Apple repeatedly outsmarted competitors by introducing revolutionary products in the domains of other companies by providing new experience, combining services and new design. PLM companies all have their strengths these days. However, in many situations, PLM implementations are all look very similar if go down to nuts and bolts of business.

What is my conclusion? PLM companies are innovating to change traditional boundaries of what we know about PLM. My hunch, we are still in a very beginning of PLM disruption. I want to bring Marc Andreessen’s talk about competition and market -“The common theory is that you want to be first to market, but actually you want to be last to market and close the door [on that industry] so no one can come after you“. So, from that standpoint, it is interesting to see who will become last to PLM market. Just my thoughts…

Best, Oleg

picture credit


Cloud PDM hack with Google Drive and other tools

November 6, 2014

google-drive-app-launch

Earlier this week I talked about future of ubiquitous CAD cloud drives. My hunch CAD and other engineering software companies will be trying to use new cloud technologies to improve the way people collaborate on design. The question what tool to use for CAD file collaboration is not simple. I discussed it last year – Top 3 pros and cons to have a special CAD file sharing tool.

Engineering software vendors are trying to bring values such as collaborative viewing, redlining and even project collaboration. At the same time, companies focused on generic file sharing and collaboration are in a full swing to improve their mainstream solutions as well.

Some interesting news came from Google yesterday. Read Google blog post – Launch desktop applications from Google Drive in Chrome. The story is quite simple – Google is chasing Dropbox in the way how to make Google Drive even more transparent to work with desktop tools.

But here’s the catch: when it comes to browsers and installed applications working well together, they aren’t quite on the same page. To change that, today we’re launching a new extension for Chrome that lets you open files from Google Drive directly into a compatible application installed on your computer. This includes apps like advanced image and video editing software, accounting and tax programs, or 3D animation and design tools. So, no matter what you keep in Drive, using the web to access and manage files doesn’t mean you’re limited to using applications that only work in your browser.

Unfortunately, CAD files are not in the list of supported file types. I guess, it may change in the future. A transparent sync of files between cloud and local file storage can open a new opportunity and hack the way to simplify future cloud PDM solutions. Still, majority of tools used by engineers today are desktop tools.

One of the biggest challenge I can see here is speed of synchronization and work with multiple dependent files. It can create an opportunity for cloud PDM vendors to innovate. Some of these problems can be solved by software technologies – cloud PDM and Dropbox Streaming Sync. CAD vendors are looking how to innovate in cloud PDM as well. Example – Autodesk adds PDM functionality to PLM360. Alternatively, I can see some potential in hardware solutions to create virtual cloud file system. Here is one possible example of such solution – Panzura Global File System.

What is my conclusion? Cloud to desktop transparency is a big deal. There is no magic. If you want to use desktop tool you need to sync files. However, technology that can make it transparent can simplify user experience and make users unaware about actual location of files and the way files are going to be synchronized. It will allow to use existing CAD tools but and manage and collaborate using cloud. Just my thoughts…

Best, Oleg


The path towards ubiquitous CAD cloud drive

November 4, 2014

cad-files-cloud-drive

I’ve been talking about future of cloud file system and CAD data trajectories the other day on my blog. It goes back and connected to multiple discussions about future of file system. What will be future of file systems and file paradigm. Can we announce the death of file system? So, file system is dead, long live cloud file system. The cloud eco-system is developing fast and I wonder how CAD companies will keep up with the speed of changes, environment, technologies and adoption. One of the things is related to cloud storage. Navigate to one of my earlier posts to read more – CAD companies and cloud storage strategy. One of the main points – storage is a temporarily market.

It looks like CAD companies are certainly following the trend. Autodesk just recently released a completely refreshed version of Autodesk A360 Team version of project based collaboration tool. Navigate here and you learn more about how to share documents and cloud storage. Here is a short passage, which summarize A360:

Our customers are in the business of creating things and they organize people and data around their business and their projects. A360 is a tool that brings together people, design and project data, ensuring everyone is informed and involved.

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a360-2

My attention was caught by another announcement few days ago – MySolidWorks Drive. According to SolidWorks blog MySolidWorks drive provides a way to collaborate on data located on public cloud – Google and Dropbox.

Connects cloud-based file storage services, such as Dropbox and Google Drive with MySolidWorks. MySolidWorks Drive enables SOLIDWORKS users to view their designs online with the eDrawings online viewer and easily share large designs files with manufacturers, colleagues and vendors from anywhere.

I captured few screenshots showing more details about MySolidWorks drive from Michael Lord’s blog.

solidworksdrive-1

solidworksdrive-2

Both examples made me think again about transition of design environment to the cloud. The biggest challenge here is to operate in the environment with mixed data. Existing design data is heavily persisted on engineers desktops and company shared network drives. At the same time, new products are providing customers with the opportunity to improve design collaboration using new modern cloud environment. The third factor is related to mainstream cloud providers. Cloud storage is a temporarily market and cost of storage is decreasing very fast.

Autodesk and SolidWorks examples are not unique. Recently, on my blog, I was talking about cloud file sync features developed by Kenesto. In addition to that, you might remember by discussion with Hardi Meybaum of GrabCAD about CAD file sharing collaboration tools.

What is my conclusion? We are coming to the point of potential collision between CAD vendors strategies and giant cloud vendors strategies. Customers are tempted to move their data to Dropbox, Google Drive, Microsoft One Drive, Box.com and other non-CAD specific cloud storage. At the same time, CAD and other engineering software vendors are developing cloud collaboration software with specific value proposition tailored to engineering and CAD specific data. How new CAD collaboration and data management products will navigate in such environment? This is a good question to ask. My hunch, cloud file collaboration will be in a focus of all CAD vendors in a near future. Just my thoughts…

Best, Oleg


Cloud PDM ban lifted. What next?

September 24, 2014

cloud-pdm-pivoting

Once upon a time "cloud" was a taboo word in PLM domain. It was hard to believe manufacturing companies will share product information and manage processes using cloud tools. The situation is different today. For the last two years all major PLM vendors announced their support for cloud and developed their own cloud strategies. Some of my previous posts outlined my take on diversity of cloud PLM strategies: Autodesk enters PLM. Everything changed…; Why Siemens can develop PaaS option; Dassault is going to support all PLM cloud option by 2015+; PLM cloud switch and PTC final click. Some of CAD and PLM companies are mentioned on the top 500 cloud apps vendor list.

At the same time, one aspect of cloud and PLM was long time undeniable. It will be very hard (or even impossible) to think about using cloud system to manage CAD data. In other words, cloud PDM possibility was questionable. In the early days of On-demand (or SaaS) software, development of CAD integration between desktop CAD systems and web (on-demand) PLM tools was quite complicated. Several companies tried to do so, but results were questionable. Most of cloud collaboration and PLM tools developed for the last few years avoided management of CAD files and limited their functionality to publishing of CAD data mostly in CAD-neutral formats.

GrabCAD was first company eager to market cloud PDM solutions. GrabCAD Workbench was introduced earlier this year and focused on providing simple CAD data management solution to engineers in GrabCAD community and other companies.

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You can read one of my takes on how GrabCAD wants to disrupt CAD file management few months ago.

Last week, at Autodesk PLM360 customer event in Boston, Autodesk’s Brian Roepke made an early preview of cloud (PDM) document management capabilities. Navigate to my blog from last week to learn more. Below you can see few pictures from demonstration.

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plm360-cloud-pdm-1

By introducing PLM360 CAD data management capabilities such as versioning, relationships and embedded viewing, PLM360 is going to provide an alternative to traditional PDM systems. One of biggest challenges of the cloud is connection speed and ability to work with large files. Autodesk provided some hints on how the problem of large CAD files transfer will be solved. Trademarked as "Transfer Avoidance (TM)", this technology will optimize data transfer between desktop and cloud servers.

For long period of time, CAD and PDM integration was a very boring place. All PDM/PLM vendors developed their versions of CAD integrations. Competition was mainly focused on how to access CAD APIs in a timely manner as well as to support right versions and features of new CAD packages. I covered challenges of CAD/PDM integrations few months ago – How to re-invent CAD/PDM integration? After long period of time, GrabCAD was a first company introduced new concept of CAD integration. In my view, PLM360 document management capabilities open a new page in CAD/PDM innovation including new technological solution to optimize data transfer.

What is my conclusion? You cannot stop innovation. It was only matter of time for CAD/PLM companies to discover how to leverage cloud to improve CAD/PDM integration. My hunch, it is just a beginning of "cloud PDM" revolution. Cloud PDM ban lifted. Both GrabCAD and Autodesk are pioneers in this domain. I have no doubt, sooner than later, we are going to see what other PLM vendors will develop. There is a certain advantages to be "first mover". However, coming later to the game will allow to other PLM companies to learn from mistakes. Just my thoughts…

Best, Oleg

Disclaimer: I’m Autodesk employee. However, the views and opinions expressed in this blog are my own only and in no way represent the views, positions or opinions – expressed or implied – of my employer.


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