PLM Enterprise App Store: Bad Idea or Future Promise?

September 10, 2011

During the past months, I’ve seen an increased amount of conversations about the future of App Store software model in the enterprise. You, of course, familiar with the App store model. It all started from iTunes and prolifirate to many other places. The question, obviously, raises lots of discussion about pros and cons as well as a discussion about the potential steps software vendors can take to get benefits of app store model in enterprise.

App Store – Next Gen Enterprise?

Dion Hinchcliffe outlined the visionary picture of future Enterprise App Store in his blog already last year. Navigate to the following blog Enterprise App Store and Self-Service IT… to read about how enterprise Apps mixed with the ideas of mashups, SOA and SaaS. Take a look on the following picture to get an idea.

I found this passage interesting.

The premise of an app store model for enterprises is simple: By removing the middleman, the famous bottleneck between the business and IT demand can be reduced in many cases. Application backlogs can shrink, consumption of internal and external IT resources will increase, and fierce competition to provide the best solutions to niches can greatly improve overall quality (the long tail of IT argument), all while reducing costs. At least, that’s what is possible if we look at what’s happening to the non-enterprise software market today.

The idea is to optimize IT by introducing SaaS applications and outsource all IT works to outside providers. At the same time, it can cause significant re-assignment of the work from the internal IT to hosting companies and new class of cloud IT providers.

Why Enterprise App Store is a bad idea?

In parallel, with visionary thoughts about the future next generation of enterprise app stores, I can hear opposite voices. Navigate your browser to the IT World Canada and have a read of Why Enterprise App Stores are Bad Idea?Dilan Persaud is writing about multiple factors that will prevent enterprise app stores to succeed. Here are some of them – the complexity of integration, insufficient level of certification, security and potential hacks in organizations. Here is my favorite quote from this article:

The vendors that have enterprise software App Stores should hopefully have certified each application to integrateseamlessly into the original application and should be an extension of the original application. If support issues do arisewho do you contact for technical support, is there a guarantee of a fix, how will this affect your service level agreementSLA) for downtime and supplier performance, what additional security and IT administration must be set up within thecompany, who does the testing, are employees allowed to try it out on their own, is there a sandbox environment to installthese new apps in, have old project issues been solved to address IT failure, will the new app support a distributedworkforce, will it fit your company strategically, is the vendor viable, how easy it to use, will it require a full changemanagement procedure for adoption, will it require executive buy-in, do existing budget constraints still have to go through project approval process, do you still have to make a valid business case to adopt the new application are some of thequestions that still exist for an enterprise App Store.

PLM App Store Promise

As we can see there are multiple pros and cons for the future model of enterprise app store. Let me try to wear my PLM hat and talk about what I think with the regards to PLM App store. The idea of being able to select an appropriate app from the website and run it inside of a company is an interesting one. PLM vendors may think, it is going to solve their problems related to implementation and future application distribution inside of organizations. However, I have a certain doubt here. In my view, the majority of PLM implementation costs are related to the following two aspects – organizational agreement about future business processes and integration between tools (including CAD tools). It seems to me cloud model proposed today by vendors is not able to solve it. At the same time, CAD and PLM vendors already started to run some implementation of PLM App stores (i.e. Autodesk, Dassault Systemes, etc). Some of them took a decision to develop it by themselves. Others are trying to re-use some existing facilities of consumer apps stores.

What is my conclusion? We are still in a very early beginning with regards to the adoption of cloud and enterprise app store. The current experiments made by vendors are interesting and requires learning and analyzes. However, what is clear to me that rebranding of existing products into App Store won’t solve existing problems of PLM software. I think changes need to happen with regards to how Apps (or product components) are communicating, interacting with people, exchanging data, etc.. In my view, it is too early to say something specific about how fast it will happen. We are going to learn many lessons on that way. Just my thoughts…

Best, Oleg


PLM App Store and The Future of Sales

January 10, 2011

Talking about App Store is not a big news nowadays. Companies in CAD, PLM and other companies in enterprise market segment are talking a lot about app stores. However, no specific actions were made and identified. App store is definitely consumer market invention. Thinking more about the topic, is it really true for a long run?

I was reading the article “Amazon preps upmarket US Android app emporium“. The article made me think about the future of sales channels. Android is just a use case and weak development chain, since Google wasn’t very successful in development of their own app store. Amazon is a very sophisticated sales machine. By inviting developers on their App store, Amazon is creating an opportunity to become a sales channel. In the past, Microsoft was a very successful company focusing on developers, and it seems to me Jeff Bezos learned this lesson from Micorosft. CAD/PLM (and not only) software providers will be looking for alternative ways to sell their products to businesses. Amazon can be an interesting option to become a department store to market, sale and (what is very important too) to deliver applications for business too.

What is my conclusion? For the moment, enterprise/business application developers are actively using two paradigms – direct and indirect sales. However, in current market conditions, online sales channel with no religious dependencies to a specific platform (opposite to Google and Apple) can be an attractive option for application providers thinking about how to sell their products to a small business. Just my thoughts…

Best, Oleg


PLM Innovation and Packaging Trajectories

December 18, 2010

Innovation is a popular word these days. It sounds modern and trending. Everybody wants to jump to this bandwagon. I found myself reading and listening a lot about innovation during last time. The best book, I can recommend you is Peter Druker’s bestseller – Innovation and Entrepreneurship. It was re-printed many times. You can buy one on Amazon for a price less than one buck. However, the book is exceptional.

I spent Thursday listening and talking about innovation in engineering software during COFES Israel Forum in Hilton Tel-Aviv. You can get an idea about who attended by navigating your browser to COFES Israelwebsite. Brian Shepherd of PTC brought the idea of packaging in PLM. It made me think about some interesting trajectories related to the innovation in general and more specifically in PLM.

Packaging and Roles

The idea is to split application into pieces and providing different applications to people in a company. It sounds to me as a blend of the old “role-based” portfolio and trending App Store ideas. The fundamentals of this model are very healthy, in my view. However, the execution of this “re-packaging” is mostly important. The ability of apps for inter-play and exchange information is one of the most critical aspects. The second will be usage of heterogeneous Apps coming from different vendors. As you can see the backside of flexible packaging is the same data problem. PTC has something called Common Data Model. You can listen Mike Campbell of PTC is speaking here about Creo Common Data Model. It will be interesting to see how it will be different from Dassault V6 platform.

Enterprise Open Source

Another idea how to charge people for PLM in a less painful manner. Aras Corp. is leading this PLM innovation. You can get PLM software for free – no associated license cost. However, you will be able to get extra services by paying maintenance, subscription and services. This model, re-package a very complicated PLM sales process as well lower entry barrier. An additional aspect of this innovation is to prove software maturity by enabling people to run free download and evaluation. The last is only half true, in my view. Yes, you can download for free. However, your organization time is not free. In most of the situations, you can have a free PLM software for evaluation from other PLM vendors.

Services

This business model started many years ago as ASP model. Later, it was renamed as “on-demand” and SaaS. Now this model is associated with so called “cloud” platforms. The leader of SaaS offering, San-Francisco based Salesforce.comis selling the software by charging service money per month/year contracts. PLM early innovators in this space is bom.com (later re-branded as Arena Solutions). To sell services is an interesting approach and provide some financial benefits. However, PLM by nature removes one of the most strong advantages of SaaS model – flexibility to stop service at any time. At the time your data will be locked into PLM database, you need to pay to both providers until you will transfer your assets in an alternative system.

What is my conclusion? Reading the same book by Peter Druker, you can find, innovation may happen in different places. Product, Technology, Services, Business Processes, Logistic and Business Model. Edward Lewis from Hollywood fairy tale Pretty Woman is buying up businesses to break them up and sell them off in piece with a profit. It is hard to sell large PLM Platform these days. PLM vendors are trying to find an alternative model, which will be more successful in 2010s. Services, Open Source, Re-packging – all these models have one single root – to find an appropriate way to match customer needs and product offering. The innovation is in a business model. However, the simplicity of products is probably the key to success.

Best, Oleg


Swearch and the Future Applification of PLM

November 10, 2010

I spent my yesterday on Dassault Systems Customer conference (DSCC 2010). I had a chance to talk with DS executives and learned a lot of things about DS vision. When I’m still digesting this information, I’d like to share some of my thoughts about what I call – Applification of PLM. I used this term once, when I wrote about PTC Creo Launchlast week.

Swearch – Dumb Simple?

Before talking about PLM, I want talk give you an idea of what I called a dumb simple application. Navigate your iPhone on the following link – swearch.me. What you can see is a very elegant and dumb simple user interface that allows you to swipe search option between Google, Twitter, Wikipedia and Flikr. You can tell me – so what? It is simple…

However, I think there is one thing that Swearch is doing right is supporting the simplicity of switching between different search options without going to a complex word of choice.

DS Exalead and Search Based Application

Dassault is talking a lot about the power of Exalead these days. Exalead was a search company DS acquired few months ago. Navigate your browser on this link to read about my view on DS/Exalead acquisition. The technology behind Exalead had some Alta-Vista historical roots and, according to DS, it is powerful and can change a lot, from the standpoint of delivery of so called “Search Based Application” to the enterprise. Where the idea of Enterprise Search is not new and company like Autonomy, Endeca and FAST are in this market for the long time, DS demoed few examples of public websites (i.e. Yakaz) that can be used as a prototype of future search applications.

PLM Apps Store Miracle

One of the things I learned yesterday is that DS folks are working on their App Store. The foundation of this App Store is future DS 3D SWYM collaborative platform. 3DSWYM is a website / application DS is experimenting for a quite long period of time. DS was doing doggy-food process of 3DSWYM internally. You can register and get access to 3DSWYM current online version using this link.

What is my conclusion? I think PLM companies got the point of Apps. The idea is simple. I can see the first signs of movement into this direction. Autodesk and DS made some initial apps available of iOS App Store. PTC is talking about Creo Applications, DS is creating 3DSWYM platform of their future App store. I can see a silence moment from Siemens PLM (maybe I’m just not aware?). However, I don’t think a simple copycat of App Store can be applied. The application is the most important thing in this story. In my view, App store is not about PLM Apps department store. I’d be thinking about Swearch as an example of how to execute “dumb simple” things that work.

Best, Oleg


Social Intranet and PLM Apps

November 1, 2010

One of the very interesting trends in the modern IT, I’m observing these days is adopting consumer technologies in the enterprise. In general, I can see Information technologies are in the crossroad of decisions about how to adopt fast growing technologies coming from consumer space. Two of them which have the biggest influence is social intranet and mobility. I had a chance to read Dion Hinchcliffe’s Making Enterprise Application Social article. You can have a read and make your opinion. In my view, Dion is coming very close to the point of how multiple enterprise platforms will be adopting social capabilities.

Walled Garden of Enterprise Apps

These days, large product suites are dominant in the enterprise. For the last 10 years, big enterprise software providers made a big number of acquisitions. It was a very natural way. Customers demand vertical integration and was interested to work with fewer numbers of suppliers. Service organizations got their preferences in work with multiple platform and enterprise application providers. The integration between enterprise application was complicated and was covered for service organizations. Horizontal application suites such as Business Process Management were focused on how to get vertical applications delivered to customers.

Intranet, Social Identity and Apps Stores

The following pic from Dion’s blog presented an interesting view on the direction, enterprise application landscape will be moving. The key role in this landscape change belongs to changes in Intranet organization.

In my view, the key word here is "disintegration". Opposite to a very strong trend of vertical integration, disintegration will introduce social identity and related to these standards like OpenSocial as a mechanism to break enterprise product suites into Enterprise App Stores. I think, we are in the early beginning of this process. However, enterprise company are starting to get this point. For most of them today, is just an understanding of the fact Large Monolithic PLM Implementations are A Thing of the Past.

PLM App Store Crossroads

What all this mean for PLM products? For the last few years, PLM vendors made a significant effort in integration of application portfolios. It was positive from the standpoint of their optimization. It resulted in large portfolios of applications focused on product development processes. I think, PLM vendors started to understand the importance of granular approach to application suites. I can see the intro of PTC Creo AnyRole as a first sign in the overall Applification movement. I can see other PLM vendors are standing in the crossroad to decide what will be the future portfolio and product organization. In my view, understanding of vendors like Jive and Jive Market, can provide additional ideas.

What is my conclusion? Social intranet can become a mechanism to break walled garden of massive enterprise platforms. We are still far from this point. However, I’d expect to see some fast mover in this space. Openness to the social intranet is a key to survive in the future world of enterprise application. The standard like Open Social, can be a first natural way to connect pieces of enterprise applications, including PLM, in future Enterprise App Stores. Just my thoughts…

Best, Oleg


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