PLM architecture discussion with Peter Schroer of Aras

February 3, 2012

If you followed my comments on one of previous posts – Cloud PLM and IT Basic Instincts, I promised to have a conversation with Aras about PLM architecture. On Wednesday, I had a chance to visit Aras Corp. office in Andover, MA and had long conversation with Peter Schroer, CEO of Aras. The idea behind the conversation was to discuss benefits of Aras PLM architecture. Aras is aggressive in their goal to displace existing PLM systems – TeamCenter,ENOVIA and Windchill. When you think about how a company of less than 100 people can do, you would be trying to find “killer innovation” in technology and/or business. So, this conversation was about technology. Obviously, some charts presented by Peter cannot be shared in public. So, here my “collage” of the conversation to give you feeling of the atmosphere :) .

History and PLM Architecture

Aras Corp. is probably the newest PLM software created from the scratch back in 2001. Top 3 major PLM systems were created as a result of multiple mergers, acquisitions and additional development. It doesn’t say anything about what system is better. However, coming later to the game provides some clear advantages – learning from previous mistakes and use of advanced technology.

PLM functional architecture

This is my simplified view on PLM functional architecture. It can be applied to many PDM/PLM systems developed for the last two decades (actually, it can be applied to non-PLM systems too). Almost all PLM systems were built on top of RDBMS (the exception known to me was MatrixOne, which runs on object database – Objectivity, but migrated to Oracle later). A very essential layer is ORM (Object Relation Mapper) converting RDBMS into object store and providing the data model to build PDM/PLM applications. The characteristics on ORM are important and define the level of flexibility and basic functional capabilities. Business layer (API) and applications and solutions introduced functionality of the system, including core functions, integrations with desktop and enterprise systems as well as many others.

PLM functional architecture

Almost all PDM/PLM systems passed the trajectory of development started from the so-called “toolkit” to “solutions” with many intermediate stations. This is a place where commonality ends. Different vendors put their own functional priorities as well as specific technological and implementation choices.

At the same time, I would define ORM as one of the core capabilities of every PDM/PLM system to provide an engine to implement multiple functions. In many cases, the capability of ORM defines so called “data modeling” capabilities. It is important to differentiate technological capabilities and marketing buzzwords. One of the characteristics of ORM is to use a certain level of RDBMS capabilities can be a differentiation. RDBMS (e.g. Oracel and MS SQL) is a very mature technology. DB vendors developed highly sophisticated mechanisms to support multiple data modeling capabilities. To use a right combination of RDBM data modeling can impact significantly future capabilities of PLM system.

What is my take on Aras?

In general, I don’t think Aras’ principle architecture is different from Enovia, TeamCenter and Windchill. The implementation technique can vary, but it will deliver most of the functions available in other PDM/PLM systems. On the other side, devil is in details. Coming late to the game (around 2000), Aras had a chance to learn from many mistakes made by PDM/PLM vendors during 1990s. It is an important advantage of Aras. I’ve seen lots of focus on flexibility and efficiency, which can create implementation differentiations and potentially lead to the advantages in implementation and maintenance cost. However, these things are hardly can be visible by just reviewing architecture and can be only proven by real work.

What about other players?

I can see some similarity between Aras architecture and Enovia V6, TeamCenter and Windchill. Aras claims to be lean compared to other systems, I can see some reasons why. At the same time, these claims cannot be taken in a broad range and requires detailed discussion. I found some similarity between Aras and MatrixOne (both companies were founded around I-495 in MA :) ). One more vendor to be mentioned here – Autodesk. We don’t have official detailed information about what is inside of Nexus PLM. It will be interesting to get inside of Nexus technology and see it (as soon as Nexus PLM will be released).

What is my conclusion? PLM architecture influences two major characteristics of the system – flexibility and cost of change. Vendors understand it. You can see different marketing terms here – dynamic modeling, insanely configurable, etc. There are no direct dependencies between how each element of architecture impact flexibilty and cost of change. At the same time, overall, it does matter. In modern PLM world, these two things will drive future success of PLM systems and vendors. Just my thoughts…

Best, Oleg

Freebie. Aras marketing wasn’t involved, and no censorship was applied to the content of this post.


GrabCAD, New Openness and Future Business Models

February 1, 2012

The world is changing fast. What was near to impossible 10 years ago tomorrow, becomes a reality today. It related to the field of engineers as well as to the software that used by people and manufacturing companies. One of the factors impacting everything around us is the internet. It brings unknown before opportunities and new problems. An example of creating a different way to work is a community website for mechanical engineers GrabCAD. Earlier, this week, I was following an interesting discussion on various aspects of GrabCAD development on Matt Lombard’s Dezignsuff blog. Take few minutes to follow the discussion and opinions on Matt’s blog. This discussion made me think about the internet, new openness and future of business models.

Non-systematic definition of GrabCAD

I had a chance to look over what GrabCAD is doing and posted about them on my blog before – The Future of Engineering Communities and Manufacturing Crowdsourcing and Cloud PLM opportunities. Take few minutes to read and make your opinion. Deelip Menezes was describing what his opinion about the future of GrabCAD. He was consulting GrabCAD back in 2010. Here is an interesting passage from Deelip’s blog:

To put it simply, GrabCAD is a free online CAD library, not very different from other online CAD libraries. But the CAD library is only a first step. Pretty soon, GrabCAD will evolve into an online Engineering marketplace where members will be able to post Engineering projects and other members will be able to bid on them…GrabCAD will have an eBay style rating system where a member can start building his “reputation” by fulfilling projects, uploading his personal models for others to download and use, etc.

Hardi Meybaum explains GrabCAD using words “Crowdsourcing and Open-Engineering”. Navigate to the following presentation to learn more. In my view, it confirms plans of GrabCAD to develop future online applications in the field of engineering and manufacturing. You can think about Facebook apps applied to CAD domain. It obviously brings lots of questions related to IP – copyright, reuse and many others that needs to be handled on time.

DMCA and Engineering IP

I can see Digital Millennium Copyright Act (DMCA) is one of the fundamentals of online business when it comes to Copyright protection. History already created few examples when companies protected their work using DMCA. Among them, there is a famous Google-Viacom and some other cases. At the same time, I never heard about application of DMCA to the field of CAD models, engineering IP and some cases discussed in Dezignstuff blog.

Respect Engineering Community

From my experience, engineers are special kind of people. In the past, SolidWorks developed a very successful community that respects engineers and their work. That’s why we had a chance to see so many SolidWorks works online – blogs and shared online materials. You cannot see such amount of online work related to other CAD systems. GrabCAD is actually proven in GrabCAD’s infographic:

To respect engineers is one of the fundamental thing that can create a successful engineering and manufacturing community. Last changes in GrabCAD that allows you toreport this model and upload notification shows that GrabCAD is listening. At the same time, in my view, it happened very reactively.

What is my conclusion? Future engineering environment will be different from what we see now. It will be driven by new technologies and business opportunities. It will take time to develop them as well as to adjust existing legal definitions. Clearly, GrabCAD is trying to innovate in this space. Future development of GrabCAD depends on many factors and events. It looks like a fast drive on a narrow path between IP of engineers and manufacturing companies, legal rules and business interests. As we know from the history of the internet, driving fast can bring you a speed ticket :) . Just my thoughts…

Best, Oleg

Freebie. GrabCAD didn’t pay me to write this post.


PLM and Amazon Enterprise Cloud

February 1, 2012

An interesting addition to my yesterday post about technological options for cloud PLM. I was reading Amazon’s announcement that came earlier this month – Amazon separates servers from IP addresses. Navigate to the ZDnet UK Blog article “Amazon Separates Servers From IP Addresses to read more. Here is how this feature explained in Amazon blog:

Today we are adding additional flexibility to EC2 instances running in the Virtual Private Cloud. First, we are teasing apart the IP addresses (and important attributes associated with them) from the EC2 instances and calling the resulting entity an ENI, or Elastic Network Interface. Second, we are giving you the ability to create additional ENIs, and to attach a second ENI to an instance (again, this is within the VPC).

On the picture below you can see how Amazon explains the topology of EIN.

Cloud PLM

There are two CAD / PLM vendors officially announced their support for cloud – Autodesk and Dassault. Nexus 360 PLM is a cloud PLM coming from Autodesk later this year. Dassault ENOVIA is a flagship product sold by Dassault. Another PLM company claims their support cloud is Aras Corp. I haven’t heard any specific cloud plans from Siemens PLM and PTC. If you’re in discussion with your CAD / PLM vendor these days, you better check if product cloud configuration supports EIN.

What is my conclusion? Even the article is a bit on a technical side, I found it quite important. Cloud is moving towards having more and more “enterprise features”. This is a reaction of cloud providers on the coming demand from enterprise IT to accept cloud usage. The critical question that wasn’t answered was about the cost. Cloud attractiveness is dependent on cost structure. Cloud providers will have to charge an additional fee for enterprise features. Will it be still attractive for company IT? A big question. The architecture of cloud systems is in a very early beginning phase. You better check it carefully with your vendors and/or partner. Just my thoughts…

Best, Oleg


Technological Options for PLM on the cloud

January 30, 2012

Cloud is hyping in 2012. Coming Facebook IPO can only supercharge the future of cloud computing. Last year Autodesk announcement about Nexus 360 cloud PLM created a confirmation that large CAD / PLM vendors will be interested to leverage the power of cloud. Two weeks before AU2011, during DSCC 2011, Dassault Systems confirmed their plan to continue development and investment in their Enovia cloud platform.

It takes time, but economic of cloud computing is too good to be ignored by CIO. At the time consumer market already embraced cloud computing via multiple store (but not only) options like Dropbox etc., CIOs are just coming to discover it. Navigate to the following Gigaom article – CIOs come around to cloud storage. Here is my favorite passage:

“The sheer volume and availability needs are pushing cloud storage to the forefront,” he said. They have to look at the economics of cloud compared to the high-cost, high-maintenance data center storage model, he said… In short, even the most risk-averse C-level information executives are coming to realize that if cloud storage isn’t in their current plan, it will be in the near future.

At the same time, I can hear voices of customers and vendors about the fact cloud computing is still confusing. So, in today’s post, I decided to put some practical technological options about how PLM (and not only) can be delivered on cloud today from the technological standpoint.

Amazon

Amazon is Amazon. Flexible, public, cloud. Period. It is a perfect virtual environment with dollar meter. You pay for what you use. Despite few outages, AWS is pretty stable and can provide you a reliable base as a platform for cloud PLM. Most of PLM vendors talking these days about cloud are exploring Amazon as a first option. Amazon also provides probably the best shortcut between existing PLM architectures and future cloud models.

Microsoft Azure

Azure is a different type of cloud animal. If you’re familiar with terminology, Azure is PaaS (opposite to AWS, which is IaaS). I can see many advantages of Azure. It is single development platform, tools, multi-language support. Another positive side of Azure is that Microsoft can much easier force developers follow specific rules that can prevent application from misbehave. The perception of vendors and developers is that Azure is closed platform. I’m not saying it is true, but this is what I think many people assume when they think about "Azure cloud".

OpenStack

This is a very interesting option. OpenStack pretends to become "an Android of the cloud". Open Stack achieved critical mass to become a reality. OpenStack is IaaS environment currently supported by Rackspace and NASA. Technologically, OpenStack is a combination of storage and computing library. The easiest way to start with OpenStack is to use it onRackspace. OpenStack objective is to convert cloud into commodity, which can be beneficial for many consumers of the technology. I can see an interesting option for OpenStack and PLM. OpenStack provides a very open and economic way to establish mini-cloud centers. It can be a foundation for cloud services available for large companies having concerns about public cloud.

Cloud Databases

This is an interesting option for PLM developers. Fundamentally, PDM/PLM is all about a database today. To move PLM database on the cloud, can be an interesting option. Read my post few months ago – Will Database on the cloud supercharge PLM for Small Companies? There are few providers to be mentioned here. I’d be starting from Amazon RDS. Another option is to use databases services created by enterprise software vendors – Oracle Cloud Databases,Salesforce.com Database and few others.

Don’t Forget IBM big blue

Big Blue IBM is also going to the cloud. However, IBM is doing it differently. It called IBM Smart Cloud. You can learn here about how IBM suggests to use these services here. In a nutshell, IBM idea is to wrap whatever you have with Tivoli cloud services. IBM is attacking cloud from a software perspective and looking how to build a cloud umbrella beyond your existing data center. IBM clearly is looking how to attract "enterprise dollars" from AWS, OpenStack and Azure.

What is my conclusion? I believe we can see lots of misunderstandings with the cloud computing in a near future. CAD / PLM vendors and service providers will be able to balance in order to dance on both sides of the solutions – on premise and on the cloud. Understanding of technological options is a good foundation towards reasonable decisions about the cloud in 2012. Just my thoughts…

Best, Oleg


From iMat to iDesk: The Future of Engineering Appliance

January 28, 2012

What do you think about the future designer workspace? I assume some of my readers remember drawing board in multiple variation when it was a primary working place for engineer and designers.

However, time is running fast, and we probably need to think about the future of engineering workspace. Few years ago, Microsoft was talking about surface computer. I was monitoring recent CES event in Las Vegas and trying to find anything that can lead me to the future trends. 82 inch Gorilla-glass multitouch display was presented by Perspective Pixel. I didn’t find any engineering and design examples of such big-screen usage, but I can imagine them.

Now let me dream a bit about the future. I was laughing some time ago, when the following set of Steve Jobs pictures was published - iPhone, iPad, iBoard, iMat.

At the same time, things can become serious. Navigate your browser to the following article in MacLife. Rethink Apple- iDesk.

What is my conclusion? Thinking 10 years ago, it was hard to predict today’s computing realities. At the time when computers soon to become accessorizes (e.g. iWatchz), the future of iDesk for engineers can become a reality in 5-7 years. Just my thoughts…

Best, Oleg


Cloud PLM and IT Basic Instinct

January 27, 2012

The amount of publications about PLM and cloud is growing. This is not surprising me. There are two reasons to that. Cloud is clearly hyping. Second – major player such as Autodesk is making their move towards the cloud. Carl Bass, Autodesk CEO announced that today’s technologies allow to Autodesk to come with a reliable and affordable PLM system. Almost at the same time, during DSCC 2011, Bernard Charles is announcing that DS invested about $2B in the development of the most sophisticated online cloud platform in the word (he was talking about Enovia platform).

I was reading ECN article Seeing Past the Clouds – PLM and what’s What? by Eric Marks. The article is speaking about trends in the cloud PLM and four possible strategies: public, private, community and hybrid. I can clearly understand the difference between public and private (read one of my previous posts – PLM Cloud: dedicated, private, public). However, the concept of community cloud is a bit complicated, since it is point on how cloud services will be used, rather on if it goes to public servers and multitenant opposite to private server placement. At the same time, I found the passage about "hybrid cloud" the most interesting. Here it is:

And lastly there are “hybrid clouds” where a private cloud can extend onto a public cloud for specific activities and on an as-need basis. The benefit of a hybrid approach that incorporates a public cloud is that it provides extra performance scalability for the private cloud that would be in use.

I can clearly see how it can make a difference. I’m sure you’re familiar with Basic Instinct movie. Let me make an association with IT. The basic IT instincts are control and cost. As I’ve been told by IT people in one of the manufacturing companies in Mid West – if the cloud is be more cost-effective for effective for us, we will be moving towards the cloud. Otherwise we stay in our racks. Hybrid model allows to keep IT on premise and extend to cloud in order to have a cost effective expansion and scale. It sounds like something that can keep everybody happy and, at the same time, it is clearly Trojan horse that cloud providers will put in organizations. As soon as such solutions will be running in production, rest of the game for cloud providers will be to leverage the economy of scale and not to blow up "security" red-herring.

Another passage from ECN article practically confirms that.

According to Edward Quinn, Mevion Medical Systems IT Manager, “to do this, Mevion is leveraging a “hybrid cloud” in order to be able to scale quickly and efficiently to distributed cloud data centers at far less cost than purchasing expensive equipment or renting/building out corporate data centers. The IT department can leverage the advanced international infrastructure already in place by leading cloud computing companies and activate and pay only for the services that its business needs.”

What is my conclusion? There are many reasons why companies can decide to move towards the cloud – better collaboration, ease of install, mobile, and many others. However, the cloud fundamental is about how to drive costs down using the economy of scale. PLM won’t be an exclusion from this game. In order to move towards that, vendors need to pass "IT police" in every organization. Hybrid cloud looks like a good weapon leveraging IT basic instincts. Just my thoughts….

Best, Oleg


Future PLM platforms and SAP / Oracle technological wars

January 26, 2012

All existing PDM / PLM technologies were created 15-20 years ago. I hope I’ve got your attention :) . So, let me speak a bit more about technologies today. Past 10 years of web development for the consumer market created a significant technological foundation that cannot be ignored. Most of the enterprise software in production these days is running on the technologies created at least a decade ago.

Let’s talk first about major 4 PLM providers – Dassault Systems, PTC, Siemens PLM and the platform they use for their flagship PLM products. Enovia from Dassault technological foundation came from MatrixOne acquisition formerMatrixOne/Adra development 15-20 years ago. PTC is using Windchill coming back in 1998 from CV acquisition. Siemens PLM platform – TeamCenter is also coming from acquired and transformed product lines of Metaphase and IMAN.

Thinking about PLM platforms, you cannot avoid and not to speak about long time pure-PLM rivals coming from ERP software – SAP and Oracle. Oracle is leading the way towards full-fledged usage of Oracle Fusion platform. Despite multiple delays and re-orgs, it seems to me the way Oracle is thinking about business application platform for enterprise. Oracle is also leveraging their in-house innovation of database technologies.

I was reading an interesting article by ArnoldIT – SAP: Lemons from Lemonade for Search vendors. The article referencing technology coming from SAP called HANA. According to SAP blog:

HANA is the foundation and the core of all that we do now and going forward for existing products, new products and entirely new frontiers. We are transforming enterprise software with HANA, and we are transforming our entire product portfolio,” Sikka said in a statement earlier this week announcing that SAP HANA is now generally available worldwide. “But HANA is more than a product,” Sikka continued. “It is a new paradigm, an entirely new way to build applications. It is the basis for our own intellectual renewal internally at SAP—where we rethink how we design, build, deploy, service and sell products—and the basis for our customers’ and partners’ intellectual renewal—where we help customers rethink existing business problems and help them solve entirely new challenges using design-thinking.” (Source: The Top 10 Reasons SAP HANA Is Disrupting Larry Ellison’s Grand Plans]

Take a look on a very interesting video about HANA evolution.

Few screenshots I captured from this video (below) clearly shows the technological problem PLM vendors are trying to solve already for many years- creating a scalable business application platform capable of handling the complexity of data needed for product development and manufacturers.

Typical problem of enterprise applications.

The complexity of platforms and solutions today.

HANA way to solve the problem.

What is my conclusion? The complexity of enterprise PLM software is skyrocketing. PLM products are running on proven, but outdated platforms. My hunch – all major PLM vendors having some future technology platform projects on their back-burner. I don’t know if it comes as Enovia V7, TeamCenter Future or Creo Enterprise. What is clear to me is that PLM companies need to come with the next technological platforms to leverage last 10 years development of web and consumer space. Otherwise, they will be dismissed by newcomers. ERP vendors such as Oracle and SAP also keep stakes in this enterprise software game and need to be watched carefully by PLM players. Just my thoughts..

Best, Oleg

Freebie. SAP didn’t pay me to write this post.


Gartner, PLM Social Networking and Technological Enablers

January 25, 2012

plm-social-network.jpgI want to talk about a social-networking topic again. I was reading Gartner Top Vertical Industry Prediction for 2012 and Beyond. Spend some time reading the short summary provided by Gartner. Navigate here if you want to get a full report. Gartner emphasized significantly the value of social networking. Read this passage:

Cloud computing and social media will continue to provide industries with new avenues for effective customer communication and engagement, facilitating increased revenue and sustainable interaction with key customers…

One of the predictions related to "social networking" and PLM caught my attention.

By 2014, the five largest PLM software providers will make social networking an integral part of their solution.

So, who are these companies? In my view, top 5 are Dassault Systems, Oracle, PTC, SAP, and Siemens PLM. The question is if we need to include Autodesk in this list. After the announcement about Nexus 360 – a new cloud based PLM, we probably need to counter Autodesk at least in the list of pretenders.

PLM vendors and Social Networking platform

The companies I mentioned above already spent significant efforts in implementation social networking and social platforms. Dassault Systems development 3DSwYm platform. I wrote about it multiple times. You can start here. Oracle presented few research and development projects in this space as well. The one I noted was Oracle Web Center. PTC made significant effort to develop social platform development capabilities called Windchill Social Link. During my last visit to PTC, I had a chance to speak recently with David Blair, VP of social product development. Navigate here to read more. SAP development product called SAP StreamWork. I probably less familiar with what Siemens PLM is doing. However, TeamCenter Community product is clearly focused on some sort of social networking and collaboration. You can read more here – Siemens augment social product development.

Social Platforms and Technological Enablers

I found a question of what technology PLM vendors are using to implement social networking and social collaboration quite fascinating. From user perspective the functionality provided in these platforms can be considered as very similar. Some of the vendors – Dassault, SAP, Oracle development their own platforms. PTC and Siemens PLM are relying on Microsoft SharePoint as a technological platform. In that context, I’ve read the following interesting article – 5 myths about SharePoint as a Enterprise Social Platform. Have a read and make your conclusion. The following passage was one of my favorites:

When SharePoint 2010 arrived in the marketplace, the platform included new social capabilities to improve productivity and collaboration. However, as the consumer social web exploded, it became clear that the 2010 platform only provided the basic building blocks of social computing.

What is my conclusion? A little more than two years ago, I asked a question – How many social platforms we need for enterprise? In my view, this question is still valid. The run of all PLM vendors towards developing social platforms will re-create one of the existing problem in enterprise software – silos and fragmentation. I’d expect customers to ask questions about what platform to use in case more than one vendor involved and how to integrate social platform capabilities coming from multiple providers. So, what do we have – an old problem with a new face?. Just my thoughts…

Best, Oleg

Image credit Nutdanai Apikhomboonwaroot / FreeDigitalPhotos.net


PLM: Mobile-Optimized Sites vs. Mobile Apps

January 24, 2012

For most non-technology-savvy people, the title of this post can sound like a joke. Mobile apps are trending today. App store, Android stores, Microsoft is planning to re-born Windows phone with future versions of Windows and mobile app. How it can die? Looking on this following graph from article (Apps user overtakes web) on Mashable last year, you can hardly predict something wrong may happen to mobile apps.

However, among technology people the discussion about apps vs. web is not unusual. Those of use, who stays long enough in the business, still remember multi-platform discussions of Unix vs. Windows. You can catch up on my previous post on this topic - PLM and Multi-platform development. I did catch the following picture on on the web polls (unfortunately lost the link). The context of the audience was development people. This is indeed important to mention. You can clearly see people are focusing the development on mobile-oriented sites.

Mobile-Optimized Sites vs. Mobile Apps

The development side of this story is simple. Mobile Apps is our back to multi-platform development. It cost additional money and requires more complicated development organization compared to mobile-optimized websites that can provide some pain relief. You can take a look on a good comparison of two strategies on devbridge blog. I believe, the discussion is on the way, and it is far from a final word. You certainly need to remember the right keyword for the future - HTML 5.You can read more about this on one of my older posts.

What is my conclusion? I’m going to make my conclusion specifically talking about PLM mobile apps. PLM vendors followed technological and consumer trends to develop mobile applications. It sounds as a very important strategy these days, which cause huge interest from companies, users, analysts and industry watchers. Taking into account the long development cycle of enterprise applications and speed of adoption in manufacturing domain, I think software companies better have been not only short – term, but some longer-term development strategy that will allow them to jump to the next trend when it comes. For the moment, let’s rock available PLM mobile apps on iTunes app store and Android Market. I’m certainly interested to hear what do you think. And if you’re developing PLM apps, I like to know what is your opinion. Speak your mind.

Best, Oleg


CAD & PLM CEOs and Social Channels

January 22, 2012

Brian Shepherd joins twitter. Earlier this week, I learn from Alan Belniak (@abelniak) twitter, that he helped Brian Shepherd at PTC to get going on twitter. First of all – welcome on Twitter, Brian! This event made me think and search for other CAD / PLM execs on twitter.

The topic about what is the appropriated “social level” for CEOs and other execs is widely discussed. Many blogs and books provide multiple recommendation about how to manage an appropriate social CEO image. Navigate to the following link to read series of Forrester posts – Social CEO. You can find many other publications about the same topic. Speaking about execs on social channels, I can bring quite interesting publication about Google’s execs on Google+.

Carl Bass, Autodesk CEO is on twitter, and I can confirm he is a real person. I followed his tweets during past AU2011 and can confirm he is real on twitter.

I found an interesting twitter account – Jim Hepplemann Ghost. The account is actually real fake of Jim Hepplemann.

I didn’t find twitter accounts of Bernard Charles and Tony Affuso.

What is my conclusion? I think the decision to join social channels is personal and corporate at the same time. The most important is personal commitment. Forrester provided reasonable recommendation, in my view. So, I’m glad to see “social CEOs” and other execs and, at the same time, can understand others. Just my thoughts… YMMV.

Best, Oleg


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