Social PLM: From File Explorer to Activity Streams

Social hype is getting down. I can say it about PLM industry too. We can see less “social startups” and less marketing hype about how next big social revolution will come and solve all existing problems in PLM technologies and systems. If you want to catch up with my previous thoughts about social PLM, I recommend you to read – How to prevent social PLM from marketing fluff? and Why Social PLM 1.0 Failed? My conclusion about the failure of Social PLM focused on the fact “social PLMs” missed the value of customer function and instead of that, focused on value proposition only. As a result of that, they missed usage and customer adoption – two factors that absolutely important to make a shift in PLM systems.

It is interesting to see how social systems are expanding their influence in other enterprise systems like CRM and ERP. One of them is Chatter for Salesforce.com. I’ve been reading TechCrunch article about Chatter update for mobile yesterday. Navigate to the following link to read it – The New Salesforce.com CRM Platform Is Chatter And It’s Made For Mobile. What was interesting is how Chatter is proliferating to become a universal way to get information out of CRM system and communicate with other people. It made me think about social system and shifting paradigm from File Explorer way to Social way. Here is an interesting passage I captured:

Chatter, the company’s activity stream service that it launched in 2010, now has the capability for a customer to access records, edit them and take action on an account, all from a mobile device. It essentially brings CRM to the customer’s mobile phone, iPad or tablet. The updated app is now available in the Apple App Store and Google Play. The app is a significant improvement over the Salesforce.com mobile app, and has one feature that is particularly noteworthy. Chatter Publisher overlays the Chatter activity stream. Its look is reminiscent of the tiles feature on Windows Mobile Phone and the overall Windows UI.

File Exporer Paradigm

For a long time, File Explorer was a main user experience paradigm we had on the computer. File explorer was with us from early days of Windows. File explorer (folder) paradigm expanded with the tools like Outlook and becomes even wider discovery paradigm for information – folders / hierarchical discovery.

File explorer paradigm expanded even into first versions of mobile devices. On the following picture you can see an early version of mobile device UI also presenting sort of file explorer.

PDM/PLM systems are inherited File Explorer paradigm in many ways. Most of successful PDM projects inherited File Explorer user experience because it was familiar and usable. Even today, many PLM UIs looks like File Explorer.

Social Paradigm

Social paradigm roots are taking us to early days of social networks. It started as a communication tools only (messaging, chatting) and expanded as a tools to share content among group of people (Twitter, Facebook, Google+). The function of content share became even more important when mobile came to place. The ability to embed content such as video, photos in communication expanded the reach and value of these tools. The information delivery model shifted from “folder, file and share” to “activity stream with embedded content” coming from social peers.

Enterprise vendors took the activity stream paradigm beyond the point of photo/video sharing. Social applications like Chatter and others are helping you to share information content coming from files and other enterprise application in the way similar to Facebook and Google+ are sharing photos and videos. The last Chatter update just proved it again.

What is my conclusion? Shifting paradigms. In my view, we see it just in front of our eyes. What was obvious and straightforward experience for PDM/PLM systems for the last decade will become a nonsense for the generation of 2010s customers. People want their working environment to have the same experience as games, internet and mobile devices today. I can see “activity streams” paradigm as an an interesting experience that will displace current enterprise systems UI in many places. I don’t expect enterprise systems to be like Facebook. However, I think social applications will play a significant role in the future of user experience. Just my thoughts…

Best, Oleg

About these ads

12 Responses to Social PLM: From File Explorer to Activity Streams

  1. Howdy would you mind letting me know which webhost you’re using?
    I’ve loaded your blog in 3 different web browsers and I must say this blog loads a
    lot faster then most. Can you recommend a good internet hosting provider
    at a reasonable price? Thanks a lot, I appreciate it!

  2. However, whatever ready made bait you favour, it is a fact that you can create even more potent baits
    using a totally new level of knowledge and the reasons for you being able to defeat any ready made bait
    are endless. The old art of stealth in carp fishing seems to
    be as dead as the dodo on most carp waters today and it seems to
    me that the average carp angler is so manically driven to get
    in a swim set up and cast out they have no idea it is far better to think like the fish and not an angler first and truly give carp the respect
    they deserve that will guarantee to give them the catches their strive so manically for.
    If you are a foreigner unlikely to return if allowed
    to leave, you will not be able to post a bond.

  3. Many more recovering from a new spell associated with bad
    economic situations consider it the morale the booster realizing that you will find there’s
    banking association that has plenty of confidence with them to extend
    credit score Any time Stafford saw Reality
    tv the night with the murder, he was upon drugs plus Stafford heard Processor arguing with his father in relation to
    money, drugs, and repair They will work with you to setup an easily affordable monthly payment, lessen collection pestering and
    get your own loans paid off in as little as Six months Your HUD $100 down payment home purchasing
    software has been long but there are several rules and regulations Determined by these details, the loan originator of payday advances for below-average credit allows the people opting for this fund without the need of pledging any valuable
    security Make it positive that you borrow only the amount that
    you can pay off on the due date In the event nature seriously isn’t
    helping, and then reaching out to get a box regarding pills
    will be to make points better The economic circumstance in a country can be assessed under the right after heads of production and also distribution Inside Reaping, Hilary Swank (A Black Dahlia, High dollar Baby,
    Children Don’t Yowl, The Next Martial arts Kid, Beverly Mountains, 90210) plays a previous Christian missionary, Katherine Wintertime, who missing her hope after
    the girl’s husband in addition to daughter were tragically
    killed in Sudan even though there using a Christian Goal It’s also sensible to take note of which Niacin side effects may very well
    be worsened by alcohol intake along with drinking scorching beverages once taking the health supplement These
    financing firms presenting short term loans to ensure you able to
    fill up your needs similar to repair of an car, shelling out
    credit card fees, paying any rent as well as These types
    of great prospects appeal to the wide range of skills and abilities that
    typically bring on high success in military services personnel People stress above whether to pay back to have their
    tag cloud renewed as well as use the funds to finish paying out their book and play on their ability to
    avoid getting your ticket in advance of their subsequent paycheck just for
    them to tag your car The advantages of secured loans may be best appreciated when the debtor has adequately prepared for it is amortisation The top quality fee would be the amount the opportunity
    buyer concurs to pay to simply have the option regarding the house However,
    if the lien is not released, the house operator can apply to offer the lien deleted from the name and may qualify to claim trial fees Accredited Information Systems Protection Professional (CISSP) as well as
    (ISC)2 Devices Security Authorized Practitioner (SSCP)
    The time period for paying off the monthly installments can be stretched to a
    longer timeframe Take care direct loan providers now have on the web systems in place
    to speed way up and streamline the process of putting on Often times the credit checks during money may make these people feel embarrassed Once a
    logical flow is established we expect the movement to maintain the context
    in addition to advance with the sequence until such time as resolved for its
    logical bottom line

  4. Yeah bookmaking this wasn’t a bad idea. Excellent post!

  5. Very good post, i certainly love this site, continue the good work.

  6. I’m pretty pleased to find this page. I want to to thank
    you for your time for this fantastic read!! I definitely savored every bit of it and I have you
    bookmarked to look at new information on your site.

  7. I think your advice will be useful for me. I will inform
    you if its work for me too. Thanks for sharing this wonderful articles.
    thank you.

  8. You actually make it seem soo easy with your presentation but
    I find this matter to bbe really something that I think I wohld nevr understand.
    It seems too complex and very broad for me. I’m looking forward
    for your nedxt post, I will try to gett the hang oof it!

  9. What a іnformation օf սn-ambiguity and preserveness оf preckous
    know-how аbout unexpected emotions.

  10. Luisa says:

    Every weerkend i used to pay a visit this site, because i wish for enjoyment, as this
    thgis site conations really good funny stuff too.

  11. There are definitely a couple more details to take into consideration, but thank you for sharing this info.

  12. best treatment for stretch marks

    Social PLM: From File Explorer to Activity Streams | Daily PLM Think Tank Blog

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 250 other followers

%d bloggers like this: