I wanted to start by quote one of my blogs earlier this month – PLM is a fun place to be again. After almost a decade of slow motions and acquisitions, we are coming again to the state when new companies are created, and you can see some interesting alternatives appear in the market. There are few reasons to that. Among all disruption factors I’d like to mention three – cloud, consumerization and cost. They are connected, but ultimately driving most of changes these days. Autodesk is playing an interesting role in this disruption. By stepping into the game and committed to "cloud PLM", Autodesk clearly wants to become an innovator in this space. Later this year, we will have an indication who successful Autodesk PLM 360 will play at the first round. Now, I’d like to move to my traditional Top 5 reviews.
PLM Perfect Storm 2012
It is an interesting time to be in the PLM market these days. As I wrote in my recent blog –SolidWorks community and opportunity for PLM, there is a significant opportunity to deliver PLM solution to the white space market these days. Gartner’s PLM market dynamics slide is highlighting the same opportunity. It is clearly a perfect storm. Large PLM companies have a lot of money to play the future PLM game. They have a lot to win as well as to lose, in case something will go wrong. Who will take the best “stormy seat” in this game? An interesting question to ask.
Autodesk, Cloud and PLM for $19.95…
Autodesk made a significant turnaround from rejecting PLM to claiming Autodesk PLM revolution to come to every manufacturing company. If I think Darwinian, it can be a confirmation of the Autodesk ability to adopt to the reality of today’s world. One of the conclusions I’ve made last week during PLM Innovation conference in Munich – PLM is strategic now. Autodesk is claiming PLM revolution and emphasizing “technology” as one of the enabling factors. It means technologies behind Autodesk PLM 360 is what made Autodesk PLM possible. I’m looking forward to seeing technological whitepaper about Autodesk PLM 360 with some details going beyond marketing buzzwords. Time will show what Autodesk is serving us in PLM cloud box.
PLM is definitely getting more grounds. It is about product development processes and business goals. Five years ago, the most typical question about PLM was “why?” These days, people are asking question – “how”? Unfortunately, many questions are not answered yet.
Dassault V6, 3D Experience and "After PLM" Party
The story of 3D Experience is inspiring. I think, Bernard got inspired by Apple story. Experience is what getting more importance these days. I’m sure you know Apple example. But anyway… MP3 players were around quite few years, but only iPod/iTunes experience turned it into what we see now. It was about “music”, and Steve Jobs created closed eco-system of “music experience”. So, Bernard Charles is probably thinking about “future design experience eco-system”. It is cool! However, here is the problem I can see. The consumer audience is different from business one. When it comes to business of the companies, IP assets, IT and many other things, companies are getting concerned about “closed eco-systems”. The last passage about V6 and data got me concerned about future Dassault openness strategy too. In the past, V6 was criticized because it locked CATIA and Enovia behaviors. Dassault “after PLM” party seems to me as a story how to create an ecosystem supporting full cycle of innovation. Very visionary…
Cloud PLM and Bill of Material Question
I think, time comes to start asking simple questions about “where is my stuff”? Where is my CAD drawing? Where is my BOM? Where is my ECO? How all these elements can play together, since I need’em to feed my manufacturing/ ERP system and go to production. I believe we need to get better understanding about how Autodesk Vault interplay with PLM 360. I hope Autodesk will demo it soon. The same question goes to all cloud PLM providers. How to integrate data between existing and news systems will become a key question to make cloud PLM successful.