PTC Creo – AnyThing Possible?

So, it finally happened. After almost 6 months of official preparation, PTC launched a new product line – CREO. CREO will replace existing Pro-E, CoCreate and ProductView products. I had a chance to attend this event today in Boston and made few pictures. Take a look on the next picture. In my view, it gives you the most non-marketing view of what PTC presented:

For the beginning, I’d like to mention the following 3 topics that come to my mind in the context of PTC Creo: Applification, Common Data Model, Interoperability. Let me dig inside of each of these topics.

Applification
It seems to me PTC folks finally got the world of applications and App stores. Like Apple split 10 song CD into 10 songs and start selling them by pieces, PTC is planning to deliver CAD and PLM applications using the same concept. It will be hard to understand and to map what will belong to CAD and PLM. However, the strategy for app split and granularity seem to me logical. It will be interesting to see how to sell this strategy to engineering software folks.

Common Data Model
CDM is an element of PTC Creo architecture that supposed to provide the unification of functions and serve as a root for integration. You can find such an element almost in every enterprise solution. Common Data Model is a feature in Creo I want to understand better. Having hundreds of applications dependent on such a complicated element of infrastructure can make the overall solution less robust. However, I will dig into this later.

Interoperability
The notion of interoperability was in the air when PTC talked about multiple apps communicating with each other. Interoperability is the old and well known topics. PTC is trying to leapfrog and close an interoperability gap. How it will happen? I’m not sure understood it. The Creo box allowing to get any CAD model into Creo. However, nothing was said about how possible to get this information out back to the original CAD system.

What is my conclusion today? I think, PTC demonstrated a very good understanding of market and customer. They are presenting a plan to deliver solutions answering a set of well known problems. To identify problems right is already more than 50% in the delivery process. Let see how many PTC Creo Apps we’ll see in the future…

Best, Oleg

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10 Responses to PTC Creo – AnyThing Possible?

  1. Jovan says:

    They are doing exact;y what I thought would do!

  2. Jovan, A very good prediction. What do you think will be their next step? Oleg.

  3. Joe McBurnie says:

    Many of the people following the Creo launch will be from the CAD community that is very familiar with modeling paradigms that are feature tree based. They will all, if they are honest with themselves be familiar with all of the inherent problems around this approach such as large assembly handling, the ability to easily modify your own existing designs and even more troublesome the ability to modify other peoples designs from the same package or from a 3rd party 3D application.

    I am from a CoCreate background and have been in the technology for over 20 years although I am very familiar with the other CAD offering on the market as you would expect after 20 years in the industry and having been directly involved with a number of the other modellers over the years. If anyone is in any doubt that Creo is possible should not be! The introduction of the CoCreate technology to the PTC solution suite is the key to addressing most of the issues around CAD. The CoCreate technology is robust and mature and has always in my opinion been ahead of it time. The application use model changes that we have all seen in the product demonstrations for the Creo launch are very credible.

    What I find most exciting of all is that I am familiar with this technology and can confirm that it’s real. This is not some Marketing smoke and mirrors, this is technology that already exists and is firmly in the hands of PTC. This is not a PTC marketing dream, it’s a reality. Yes it will take time to continue the development objectives but from the first release customers will start to benefit from changes in CAD that have not been seen in years.

    If you consider the investment the customers have made in CAD over the years the main investment has not been in the software but in the data they have created with that software in building their product portfolio of engineering intellectual property. The Common Data Model (CDM) combined with the ability to import and work on any 3rd party 3D data means that companies who are ready for change are no longer faced with the issue of losing their previous investments. You no longer have to imagine a system that provides the power of parametric and freedom of direct modeling in a single data model, it,s here, it,s Creo!

  4. Joe, thank you for your comment and insight about Co-Create technology. I’d be interested to know your view on a comparison between CoCreate and other players/techno in this domain such as Siemens ST and SpaceClaim. Best, Oleg

  5. As other have pointed out, PTC is not really solving the interoperability problem. Their focus is getting data in, not roundtripping the data out. That is not to say this isn’t a big step, but it is not interop.

    Stan

  6. You are right Stan. On the pic presented all arrows went into the PTC box and none of them was bi-directional. This is a good point. I’m planning to dig inside. Thanks for your comment! Best, Oleg

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