The Future of PLM Strategic Presentations?

Have you had a chance to see any PLM strategic presentation? I’m sure you did. You can find easy few of them by Google "PLM Strategy". How many times you’ve been looking on PLM strategic presentation and saying – hm, this is not exactly what I’m looking for. I was reading a USA Today article Graphic novel replaces business school text book yesterday. This is my favorite passage from this article:

"Textbooks are just plain boring," said Short, who is a professor of management at Texas Tech University. He said that standard business textbooks use a lot of disconnected examples and irrelevant stock photos, and he wanted to create something that would be "more like a movie," that would get the necessary points across while keeping students engaged.

PLM Presentations Boring?

A lot of PLM presentations are boring and can be predicted from the beginning. They contain a lot of pictures of products such as cars, planes, fashion and electronic to keep people eyes on it, but contain a little meaningful information. They are using complicated terminology that needs to be decoded and translated. Customer testimonials are also following strict and old fashioned way.

How To Engage with People?

The USA Today article made me think about a significant shift that needs to be made in the way we are presenting Product Lifecycle Management. I’d like to come with some ideas that can help to create a better PLM presentation:

1. Keep it short, focus on a single use case or benefit.
2. Use rich media – video, online slide presentation materials.
3. Interview customers and publish it.
4. Use comic video to explain what you are doing (Google is a master of such videos).

What is my conclusion? I think, what is important is to remember 7 seconds rule of attention. You need to keep person’s attention for the first 7 seconds. I think social media today provided a lot of examples how to do so. We need to learn how to use it. Just my thoughts…

Best, Oleg

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2 Responses to The Future of PLM Strategic Presentations?

  1. Ashley says:

    Oleg,

    I couldn’t agree more about the standard of presentation within the PLM sector. Having just spent a number years in the Advertising arena, I’ve seen wonderful ways through multimedia of getting the PLM message across. There’s interactive ‘Minority Report’ presentation screens; using Flash animation to bring to life the Business Process and of course, the client ‘talking heads’ videos.
    But one point you’ve missed about creating a successful presentation is to know who your audience is and where they are in the ‘customer journey’ (i.e are you trying the make them AWARE of the opportunity, or are they searching for INFORMATION on your products to EVALUATE against competitive products later)

    Add these two factors to the ones you’ve highlighted and you’ll create very powerful and successful presentations.

    Ashley

  2. Ashley, thanks for your comment! I found short video as something that can provide a very powerful message. Best, Oleg

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