Comments on: FREE and COOL Trends in CAD/PLM

By: olegshilovitsky

olegshilovitsky — Sun, 07 Feb 2010 13:06:20 +0000

Herve, I agree, once you made something free, you cannot ask people to pay for that. However, the combination of FREE and COOL is interesting, in my view. FREE has enormous value in achievements of market share. FREE is not requiring “valuation”. It removes a barrier from people to valuate “worth” before buying. On the other side, significant market share unlocks new values. For example, collecting of people’s behavior, statistical data, data collected by people, etc. Now, when you got something due to FREE you shift to COOL side. Does it make sense to you? Best, Oleg

By: Herve

Herve — Sat, 06 Feb 2010 19:58:13 +0000

Not so sure about the value. Value means what you’re ready to pay for. I’m not sure you’re ready to pay for free stuff.

By: olegshilovitsky

olegshilovitsky — Fri, 05 Feb 2010 22:39:29 +0000

Herve, It is good to have you on PLM Think Tank! Thank you for formula proposal. However, I’m not buying it as CHEAP. But, I thought about this again and concluded that right representation will be FREE x COOL = HUGE VALUE. And VALUE normally means $$$. I think, consumer space is full of examples of free stuff, which is extremely cool. Does it make sense? Thanks for your comment! Best, Oleg

By: Herve

Herve — Fri, 05 Feb 2010 14:16:16 +0000

FREE + COOL = CHEAP?

By: olegshilovitsky

olegshilovitsky — Thu, 04 Feb 2010 18:26:42 +0000

Manuel, Thanks for comment. I can understand, why the cool side is more attractive to CAD/PLM. I think, this is because it is naturally fitting to what CAD/PLM is doing today. CAD/PLM wants to be cool and re-confirm the ability for expensive licenses/maintenance/services. Today, instead of COOL, vendors are selling “VALUE”. As soon as it works, it is ok. However, the biggest problem of today’s PLM (may be not CAD) is low user acceptance and market share. To change this trend, FREE can be a probably easier way to do. Just my thoughts… Best, Oleg

By: olegshilovitsky

olegshilovitsky — Thu, 04 Feb 2010 17:53:11 +0000

Chris, LOL… I love this pic. However, it was a time when CAD wasn’t as cool as it today? 2D drawings, no visualization, photo realistic images, etc… Does it make sense? Why not? Best, Oleg

By: Chris

Chris — Thu, 04 Feb 2010 13:36:19 +0000

I am not sure you can make the current PLM solutions cool. The issue is the core of the platform is just not cool and the core concept is not cool. Adding features to try and make it cools seems akin to putting lipstick on a pig http://www.coal-is-dirty.com/files/images/blogentry/lipstick-on-a-pig.jpg.

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