Few publications around a new company called PLM+, which left stealth mode this week, drove my attention. There is not much information about PLM+ product. You can take a look on Josh Mings post in SolidSmack and Al Dean publication in develop3D as well as research PLMplus web site. So, I did.
PLM+ hit me to think again about second-mover innovation. I had chance to discuss second-movers before in my post “PLM in an economic downturn – Is there a place for second mover innovation?”. Looking on everything, I know about PLM+ for the moment, it makes me perfect sense to innovate in the place where all PLM companies already made their trials and investments. Original born for big companies like Boeing, Toyota and others, Product Lifecycle Management aimed to resolve complex needs of these big OEM’s design and manufacturing processes. Since that time and especially during last 3-5 years, most PLM vendors claimed their SMB-oriented product lines and brands – Siemens PLM Velocity with TeamCenter Express, Dassault PLM Express and various combination of ENOVIA SmarTeam products, Windchill OnDemand from IBM and Windchill Product Point (just released earlier this year). All these products claimed simple, yet powerful product capabilities fully loaded with a set of known PLM buzzwords ready for SMB.
And, of course, I need to talk about Arena Solution (former bom.com). Reading about PLM+ and looking on old materials about PLM products, I found very interesting use case from Arena Solution back in 2002. Unfortunately, web history is pretty clean and even Google wasn’t able to track this publication 7 years backward online, but I have copy of document and would like to share a fragment of this use case below. Take a look – I think it is self-explained.
So, what are my thoughts about PLM+ today? I think, to innovate in the place where all competitors spent a lot of money to research and build their own products is a very interesting approach that fits today’s economy. And, it was successfully done by many other companies in the past. Without going with big examples like AMD vs. Intel, there are many others. I personally liked company called Xobni – think about what possible to invent in email these days? So they did, in my view. For me PLM+ is a very interesting try to achieve “simple” in PLM and, I agree with Josh, saying that it’s very hard to write these two words together anytime. Knowing personally Guy Alroy and Benny Shaviv, I just want to tell them good luck!